• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Colorado Boulder

    Fandom, Community, and Identity in Popular Music

    Skills you'll gain: Music, World Music, Case Studies, Culture, Cultural Diversity, Community Organizing, Analysis, Music History, Critical Thinking, Social Justice, Creativity, Media and Communications, Content Creation, Electronic Media, Communication

    ★ 5 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • D

    Dartmouth College

    Neural Basis of Imagination, Free Will, and Morality

    Skills you'll gain: Culture, Social Studies, Liberal Arts, Neurology, Decision Intelligence, Human Development, Psychology, Social Sciences, Science and Research, Ethical Standards And Conduct

    ★ 4.9 (10) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create your e-commerce store with Ecwid

    Skills you'll gain: Product Assortment, Customer Communications Management, Content Management Systems, Retail Management, Retail Store Operations, Payment Processing, Payment Systems, Merchant Services, E-Commerce, Web Content, Product Management, Shipping and Receiving, Sales Tax, Marketing, Account Management, Order Fulfillment, System Configuration, Business

    ★ 4.8 (15) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Order Delivery, Shipping and Receiving, Logistics Management, Customer experience strategy (CX), Process Optimization

    ★ 5 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Wie Sie ein Facebook Pixel einrichten

    Skills you'll gain: Facebook, Meta Ads Manager, Online Advertising, Web Presence, Digital Advertising, Social Media, Social Media Management, Social Media Marketing, Target Audience, Content Creation, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Sciences Po

    Be entrepreneurial in Cultural Industries in the digital age

    Skills you'll gain: Promotional Strategies, Entrepreneurship, Organizational Structure, Commercialization, Business Leadership, Content Creation, Entrepreneurial Finance, Target Audience, Digital Content, Business Management, Digital Publishing, Digital Transformation, Business Modeling, Innovation, Consumer Behaviour, Fiscal Management, Fundraising and Crowdsourcing, Intellectual Property

    ★ 4.1 (33) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Target Audience, Performance Measurement, Performance Reporting, Journey Mapping, Customer Retention, Trend Analysis, Marketing

    ★ 4.6 (55) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Colorado Boulder

    Comic Books, Geek Culture, and the Fandom Imaginary

    Skills you'll gain: Community Outreach, Diversity Awareness, Cultural Diversity, Driving engagement, Liberal Arts, Culture, Analysis, Media and Communications, Visual Storytelling, Storytelling, Critical Thinking, Communication

    ★ 5 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create a Small Business Website with Weebly

    Skills you'll gain: Content Management Systems, Web Content, Content Management, Web Presence, No-Code Development, Web Design and Development, Content Creation

    ★ 4.5 (64) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    Universitat Autònoma de Barcelona

    Women in environmental biology

    Skills you'll gain: Sustainable Systems, Natural Resource Management, Environment and Resource Management, Environment, Land Management, Sustainable Development, Environmental Resource Management, Environmental Issue, Environmental Science, Life Sciences, Biology, Social Studies, General Science and Research, Science and Research

    ★ 4.5 (138) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Banco Interamericano de Desarrollo

    Liderazgo femenino: potencia habilidades e impulsa el cambio

    Skills you'll gain: Persuasive Communication, Communication, Public Speaking, Emotional Intelligence, Empowerment, Resilience, Personal Development, Strategic Communication, Professional Networking, Mentorship, Professional Development, Self-Awareness, Branding, Leadership Development, Self-Motivation, Coaching, Leadership, Leadership and Management, Empathy, Shared Media

    ★ 5 (24) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation

    ★ 4.6 (124) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…386387388…592

In summary, here are 10 of our most popular social media marketing courses

  • Fandom, Community, and Identity in Popular Music: University of Colorado Boulder
  • Neural Basis of Imagination, Free Will, and Morality: Dartmouth College
  • Create your e-commerce store with Ecwid: Coursera
  • Engage Customers With an Online Store: Google
  • Wie Sie ein Facebook Pixel einrichten: Coursera
  • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po
  • Digging Deeper into Audience Reports in Google Analytics: Coursera
  • Comic Books, Geek Culture, and the Fandom Imaginary: University of Colorado Boulder
  • Create a Small Business Website with Weebly: Coursera
  • Women in environmental biology: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok