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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Social Media and Brand Engagement

    Skills you'll gain: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Content Scheduling, Online Advertising, Facebook, Marketing Analytics, Content Performance Analysis, Advertising, Digital Advertising, Marketing Effectiveness, Social Media Content, Drive Engagement, Driving engagement, Content Development and Management, Social Media Marketing, Shared Media, Social Media Campaigns, Digital Publishing, Social Media, Target Audience, Social Media Management, Customer Engagement

    4.6 stars, 276 reviews, Mixed, Guided Project, Less Than 2 Hours

    ★ 4.6 (276) · Mixed · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • C

    Coursera

    Gemini for Beginners: Develop a Social Media Marketing Plan

    Skills you'll gain: Timelines, Google Gemini, Calendar Management, Project Schedules, Scheduling, Google Sheets, Spreadsheet Software, Content Scheduling, Social Media Management, Social Media Marketing, Brainstorming

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Strategic Planning for Social Media

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Content, Media Planning, Social Media Marketing, Media Strategy, Social Media Management, Communication Planning, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Content Marketing, Brand Strategy, Content Performance Analysis, Social Media Analytics, Content Creation, Brand Management

    4.8 stars, 6 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (6) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Social Media Analytics and Sentiment Insights

    Skills you'll gain: Content Scheduling, Social Media Marketing, Social Media Analytics, Content Performance Analysis, Social Media Management, Social Media Campaigns, Social Media Content, Social Media Strategy, Customer Engagement, Digital Marketing, Content Optimization, Performance Analysis, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Relationship Management, Content Development and Management, Web Analytics, Marketing Communications, Analytics, Market Data

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • N

    Northwestern University

    Engagement & Nurture Marketing Strategies

    Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Social Media Content, Content Marketing, Social Media Analytics, Marketing Effectiveness, Digital Media Strategy, Marketing Design, Target Market, Drive Engagement, Customer Engagement, Content Creation, Multimedia, Writing

    4.8 stars, 1.2K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (1.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    4.6 stars, 4.2K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (4.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Introducción al Marketing de Redes Sociales con Visme

    Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design

    4.1 stars, 10 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.1 (10) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Meta Ads Manager, Social Media Marketing, Social Media Management, Facebook, Instagram, Content Performance Analysis, Target Audience, Online Advertising, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Social Media Analytics, Digital Advertising, Brand Awareness, Target Market, Advertising, Performance Measurement, Performance Metric, Performance Analysis

    4.2 stars, 88 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.2 (88) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Emory University

    Introduction to Social Media Analytics

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Customer Analysis, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research, Peer Review

    4.3 stars, 112 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.3 (112) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Schedule Social Content

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media Management, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Social Media Strategy, Performance Analysis, Social Media Analytics, Content Strategy, Content Development and Management, Driving engagement, Campaign Management, Performance Measurement, Calendar Management, Content Creation, Social Impact, Data-Driven Decision-Making, Drive Engagement, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • D

    Digital Marketing Institute

    Twitter, LinkedIn, and YouTube Marketing

    Skills you'll gain: LinkedIn, Content Performance Analysis, Campaign Management, Social Media Campaigns, Social Media Marketing, Online Advertising, Social Media, Digital Advertising, Social Media Content, Marketing, B2B Sales, Social Media Management, Professional Networking, Digital Marketing Campaigns, Advertising Campaigns, Social Media Strategy, Business Marketing, Marketing Analytics, Video Production, Social Media Analytics

    4.4 stars, 103 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (103) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular social media marketing courses

  • Social Media and Brand Engagement: Coursera
  • Small Business Marketing Using Facebook: Coursera
  • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera
  • Strategic Planning for Social Media: University of Colorado Boulder
  • Social Media Analytics and Sentiment Insights: Coursera
  • Engagement & Nurture Marketing Strategies: Northwestern University
  • What is Social?: Northwestern University
  • Introducción al Marketing de Redes Sociales con Visme: Coursera
  • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
  • Introduction to Social Media Analytics: Emory University

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