Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Emory University
Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Marketing Strategies, AI Personalization, AI Enablement, Customer Data Management, Customer experience improvement, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Diversity and Inclusion, Empathy, Cultural Sensitivity, Workplace inclusivity, Social Justice, Cultural Diversity, Social Impact, Cognitive flexibility, Self-Awareness, Innovation, Productivity, Autism Spectrum Disorders
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Video Editing, Animations, Post-Production, TikTok, Video Production, Content Creation, Color Theory, Web Content Accessibility Guidelines, Typography
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Digital Advertising, Marketing, MarTech, Market Dynamics, Advertising, Sales, Social Media, Digital Transformation, Marketing Strategy and Techniques, Digital Marketing, Real Time Data, Consultative Selling, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Office, Communication, Business Communication, Graphic Design
Intermediate · Guided Project · Less Than 2 Hours

AI Business School
Skills you'll gain: Responsible AI, Generative AI, Risk Management, HR Tech, AI Enablement, Artificial Intelligence, Agentic systems, Human Resources, People Analytics, Human Resource Strategy, Digital Transformation, Business Analysis
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Presentations, Conflict Management, Team Motivation, Team Leadership, Stakeholder Management, Project Risk Management, Risk Management, Persuasive Communication, Negotiation, Collaboration, Stakeholder Engagement, Agile Project Management, Storytelling, Team Management, Project Management, Data Visualization, Motivational Skills, Visionary, Environmental Social And Corporate Governance (ESG), Goal Setting
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Design Thinking, Design, Human Centered Design, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Social Impact, Creativity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Data Import/Export, NumPy, Time Series Analysis and Forecasting, Business Reporting, Jupyter, Data Wrangling, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, Data Cleansing, Data Preprocessing, Analytics, Data Processing, Management Reporting, Business Analytics, Python Programming
Beginner · Specialization · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Warehousing, Data Integration, Database Administration, SQL, Relational Databases, Data Analysis, Exploratory Data Analysis, Google Analytics
Beginner · Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Data Collection, Market Opportunities, Marketing, Target Market, digital literacy, Market Share, Market Research, User Research, Customer Insights, Customer Analysis, Digital Marketing, Business Research, Business Ethics, Web Analytics, Research, Qualitative Research, Technical Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Time Series Analysis and Forecasting, SAS (Software), Forecasting, Recurrent Neural Networks (RNNs), Feature Engineering, Statistical Analysis, Data Analysis, Digital Signal Processing, Statistical Methods, Regression Analysis, Exploratory Data Analysis, Predictive Modeling, Applied Machine Learning, Advanced Analytics, Statistical Modeling, Unsupervised Learning, Data Preprocessing, Bayesian Statistics, Model Evaluation, Automation
Intermediate · Specialization · 3 - 6 Months