Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Marketing Strategies, Consumer Behaviour, Customer Engagement, Promotional Strategies, Product Development, Content Creation, Innovation, Business Strategies
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Virtual Teams, Intercultural Competence, Relationship Building, Culture, Cultural Diversity, Cultural Responsiveness, Cross-Functional Collaboration, Cultural Sensitivity, Diversity and Inclusion, Virtual Environment, Communication, Verbal Communication Skills, Team Leadership, Communication Strategies, Timelines, Business Communication, Digital Communications, Conflict Management
Intermediate · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Sustainable Development, Sustainable Design, Economic Development, Sustainability Standards, Project Finance, Environmental Social And Corporate Governance (ESG), Project Management, Environment, Climate Change Mitigation, Environmental Regulations, Private Equity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Design Thinking, Stakeholder Analysis, Innovation, Brainstorming, Peer Review, Creative Problem-Solving, Ideation, Business Modeling, Proposal Development, Creativity, Social Impact, Corporate Sustainability, Constructive Feedback, Collaboration
Intermediate · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Innovation, Digital Transformation, Technology Strategies, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Market Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Data Import/Export, Query Languages, Big Data, Data Access, Data Analysis Software
Beginner · Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Sustainable Development, Business Ethics, Supply Chain, Strategic Sourcing, Procurement, Supplier Relationship Management, Labor Compliance, Compliance Management, Regulatory Compliance, Waste Minimization, Product Lifecycle Management, Stakeholder Engagement
Build toward a degree
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Team Leadership, Influencing, Team Building, Leadership, Teamwork, Leadership and Management, Leadership Development, Visionary, Communication, Self-Awareness
Beginner · Course · 1 - 3 Months

Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing
Beginner · Course · 1 - 4 Weeks