• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Michigan

    Finding Purpose and Meaning In Life: Living for What Matters Most

    Skills you'll gain: Goal Setting, Self-Awareness, Stress Management, Personal Development, Behavioral Health, Action Oriented

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Elastic Google Cloud Infrastructure: Scaling and Automation

    Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Terraform, Cloud Solutions, Load Balancing, Cloud Engineering, Infrastructure as Code (IaC), Cloud Computing, Cloud Services, Managed Services, Cloud Management, Cloud Deployment, Solution Architecture, IT Automation, Network Infrastructure, Virtual Private Networks (VPN), Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Management of Marketing Communications

    Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    E

    ESSCA School of Management

    Creative Innovation: Build Your Innovation with GenAI

    Skills you'll gain: Journey Mapping, Persona (User Experience), Design Thinking, Ideation, AI powered creativity, Innovation, Creative Thinking, Creativity, User Experience, Persona Development, Brainstorming, Human Centered Design, Creative Problem-Solving, Generative AI, AI literacy, User Research, Product Development, Customer Analysis, Customer Insights, Market Research

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Web Development for Beginners

    Skills you'll gain: Responsive Web Design, Color Theory, Version Control, Typography, HTML and CSS, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), GitHub, Git (Version Control System), Web Design, Web Design and Development, Web Development, Software Versioning, Web Content Accessibility Guidelines, Front-End Web Development, AI Integrations, Application Deployment, Image Quality, Web Development Tools, User Interface (UI) Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    The Payroll Professional

    Skills you'll gain: Payroll, Payroll Administration, Payroll Processing, Compensation Management, Customer Service, Employee Engagement, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    591 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    E

    ESSCA School of Management

    The User Journey Mapping Method for Innovation

    Skills you'll gain: Journey Mapping, Design Thinking, Innovation, User Experience, Service Design, Persona (User Experience), Human Centered Design, Ideation, Experience Design, User Research, AI literacy, User Centered Design, Customer experience improvement, New Product Development, UI/UX Strategy, Generative AI Agents, Customer Insights, Customer Analysis, Needs Assessment, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    E

    ESSCA School of Management

    Creativity Methods in Innovation

    Skills you'll gain: Ideation, Innovation, Creative Thinking, Creativity, Brainstorming, Creative Problem-Solving, Generative AI, Problem Solving, Product Development

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    E

    ESSCA School of Management

    The Persona Method for Innovation

    Skills you'll gain: Persona (User Experience), Design Thinking, Persona Development, Human Centered Design, Generative AI, AI literacy, Innovation, User Research, Responsible AI, User Centered Design, Solution Design, Product Development, Ideation, Customer Analysis, Customer Insights, Market Research, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Professional Cloud Architect Part 2: AI, Security, & Ops

    Skills you'll gain: Kubernetes, Infrastructure as Code (IaC), Application Performance Management, Terraform, Identity and Access Management, Generative AI Agents, Metadata Management, Google Cloud Platform, Cloud Computing Architecture, Data Sharing, Data Pipelines, Cloud-Native Computing, Cloud Development, Prompt Engineering, Serverless Computing, Cloud Infrastructure, Generative AI, Cloud Security, Dashboard Creation, MLOps (Machine Learning Operations)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.9K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Design Responsive Email Templates

    Skills you'll gain: Email Marketing, Responsive Web Design, Email Automation, Usability, Workflow Management, Marketing Design, Graphic and Visual Design, Visual Design, Typography, User Experience Design, Design Reviews, Style Guides, Brand Marketing, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

1…424344…834

In summary, here are 10 of our most popular brand management courses

  • Finding Purpose and Meaning In Life: Living for What Matters Most: University of Michigan
  • Elastic Google Cloud Infrastructure: Scaling and Automation: Google Cloud
  • Management of Marketing Communications: University of Arizona
  • Creative Innovation: Build Your Innovation with GenAI: ESSCA School of Management
  • Web Development for Beginners: University of California, Davis
  • The Payroll Professional: Automatic Data Processing, Inc. (ADP)
  • The User Journey Mapping Method for Innovation: ESSCA School of Management
  • Creativity Methods in Innovation: ESSCA School of Management
  • The Persona Method for Innovation: ESSCA School of Management
  • Professional Cloud Architect Part 2: AI, Security, & Ops: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok