• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • E

    EDUCBA

    Mastering TQM: Apply, Evaluate & Improve Quality Systems

    Skills you'll gain: Quality Management, Continuous Quality Improvement (CQI), Quality Management Systems, Quality Improvement, Continuous Improvement Process, Kaizen Methodology, Supplier Quality Management, Product Quality (QA/QC), Quality Monitoring, Quality Assurance and Control, Quality Assessment, Service Improvement, Quality Assurance, Supplier Management, Drive Engagement, Quality Control, Lean Manufacturing, Customer experience improvement, Employee Engagement, Supplier Relationship Management

    ★ 4.8 (36) · Mixed · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Introducción al estudio de los bienes comunes

    Skills you'll gain: Community Development, Intellectual Property, Natural Resource Management, Sustainable Systems, Social Sciences, Sustainable Development, Environmental Resource Management, Land Management, Water Resources, Governance, Sociology, Policty Analysis, Research, and Development, Economics

    ★ 4.9 (130) · Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Becoming a Strengths Based Leader: Leading Standout® Teams

    Skills you'll gain: Storytelling, Recognizing Others, Team Building, Trustworthiness, Team Performance Management, Team Management, Teamwork, Collaboration, Team Collaboration, Team Leadership, Visionary, People Development, Leadership Development, Peer Review, Team Motivation, Employee Engagement, Leadership, Performance Management, Communication, Productivity

    ★ 4.5 (34) · Beginner · Specialization · 3 - 6 Months

  • T

    The University of Notre Dame

    Ethics of Technology

    Skills you'll gain: Data Ethics, Analytics, Analytical Skills, Responsible AI, Ethical Standards And Conduct, Machine Learning, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Information Privacy, Artificial Intelligence, Predictive Analytics, Social Justice, Case Studies

    ★ 4.6 (49) · Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, Tax, General Shipping and Receiving, Logistics Management, Logistics, Global Marketing, Export Control, Competitive Analysis, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Strategic Thinking

    ★ 4.8 (144) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Notion for Beginners: Create a Project Plan

    Skills you'll gain: Milestones (Project Management), Project Management Software, Delegation Skills, Project Planning, Project Coordination, Databases, Relational Databases, Project Management, Collaborative Software, Team Oriented

    ★ 4.2 (18) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Target Audience, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, Customer Analysis, Product Planning, Agile Product Development, Market Analysis, Product Requirements, User Feedback, Product Testing, Usability Testing, Continuous Improvement Process, Ideation

    ★ 4.6 (89) · Beginner · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    ★ 4.3 (26) · Beginner · Course · 1 - 4 Weeks

  • P

    Politecnico di Milano

    Platform Thinking: Innovation in digital business models era

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Data Sharing, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Systems Thinking, Technology Strategies, Data Management, Data-Driven Decision-Making, Product Development, Virtual Reality, Data-Driven Marketing, Entrepreneurship, Strategic Thinking, Digital Transformation, Business Transformation

    ★ 4.8 (109) · Beginner · Specialization · 3 - 6 Months

  • C

    Columbia University

    Term-Structure and Credit Derivatives

    Skills you'll gain: Derivatives, Mortgage Loans, Securities (Finance), Credit Risk, Futures Exchange, Financial Modeling, Risk Modeling, Financial Market, Mathematical Modeling, Loans, Applied Mathematics, Excel Formulas, Microsoft Excel, Model Evaluation, Cash Flows

    ★ 4.5 (65) · Intermediate · Course · 1 - 3 Months

  • S

    SkillUp

    Get Started with Mail and Calendar Applications: Outlook

    Skills you'll gain: Email Security, Microsoft Outlook, Calendar Management, Gmail, Meeting Facilitation, Organizational Skills, Microsoft Office, Google Workspace, Scheduling, Encryption, Productivity Software

    ★ 4.7 (85) · Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Trustworthiness, Sales Process, Sales Development, Overcoming Objections, Closing (Sales), Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Consultative Selling, Sales Presentation, General Sales Practices, Customer Relationship Building, Needs Assessment, Oral Expression, Sales Presentations, Rapport Building, Sales Pipelines

    ★ 4.8 (93) · Beginner · Specialization · 3 - 6 Months

1…437438439…834

In summary, here are 10 of our most popular brand management courses

  • Mastering TQM: Apply, Evaluate & Improve Quality Systems: EDUCBA
  • Introducción al estudio de los bienes comunes: Universidad Nacional Autónoma de México
  • Becoming a Strengths Based Leader: Leading Standout® Teams: Automatic Data Processing, Inc. (ADP)
  • Ethics of Technology: The University of Notre Dame
  • Comércio Internacional: Fundação Instituto de Administração
  • Notion for Beginners: Create a Project Plan: Coursera
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Model Context Protocol for Leaders: Generative AI Agents: Vanderbilt University
  • Platform Thinking: Innovation in digital business models era: Politecnico di Milano
  • Term-Structure and Credit Derivatives : Columbia University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok