• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • S

    STARWEAVER

    Hotel Digital Marketing and Social Media Strategy

    Skills you'll gain: Social Media Analytics, Content Creation, Social Media Marketing, Hospitality Management, Social Media, Hospitality, Social Media Management, Social Media Content, Digital Marketing Campaigns, Guest Relations, Digital Marketing Tools, Hotels and Accommodations, Marketing, Social Media Strategy, Digital Marketing, Storytelling, Instagram, Web Analytics and SEO, Search Engine Optimization, User Feedback

    ★ 3.9 (24) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • W

    Whizlabs

    AWS: Analytics and Application Integration

    Skills you'll gain: AWS Kinesis, Amazon Web Services, Real Time Data, Data Integration, Extract, Transform, Load, Data Processing, Dashboard Creation, Dashboard, Full-Stack Web Development, Mobile Development Tools, Web Development Tools, Event-Driven Programming, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Imperial College London

    Design and Implementation of Digital Health Interventions

    Skills you'll gain: Agile Methodology, Health Care Procedure and Regulation, Health Technology, Data Ethics, Digital Transformation, User Centered Design, Technology Strategies, Medical Privacy, Solution Design, Regulatory Compliance, Technology Solutions, Data Security, Healthcare Ethics

    ★ 4.6 (80) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IBM

    Generative AI: Enhance your Data Analytics Career

    Skills you'll gain: Analytics, Generative AI, Data Analysis, Data Storytelling, Data Presentation, Generative Model Architectures, Dashboard Creation, Interactive Data Visualization, Responsible AI, AI literacy, Data Synthesis, Data Literacy, Data Ethics, Large Language Modeling, Prompt Engineering, Data Manipulation, Data Preprocessing, Prompt Patterns, Data Cleansing, Query Languages

    ★ 4.6 (187) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Amazon Web Services

    Data Analytics and Databases on AWS

    Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Business Intelligence, Data Warehousing, Big Data, Databases, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, Cloud API, SQL, Data Storage, Data Architecture, Relational Databases, Data Transformation, Data Management

    ★ 4.7 (59) · Beginner · Course · 1 - 4 Weeks

  • E

    Empower School of Health

    Foundations of Digital Health & Ethical Aspects

    Skills you'll gain: Healthcare 5.0, Health Technology, Healthcare Ethics, Data Ethics, Telehealth, Medical Privacy, Surgery, Law, Regulation, and Compliance, Health Informatics, Health Information Management, Health Disparities, Health Care Procedure and Regulation, Health Equity, Ethical Standards And Conduct, Public Health, Regulatory Compliance, Information Privacy, Health Policy, Biomedical Technology, Automation

    ★ 3.8 (14) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Digital Transformation Using AI/ML with Google Cloud

    Skills you'll gain: Business Transformation, Innovation, Digital Transformation, Data Ethics, Cloud Infrastructure, Cloud Platforms, Google Cloud Platform, Culture Transformation, Cloud Services, Cloud Computing, Technology Strategies, Cloud Computing Architecture, Cloud Security, Cloud Deployment, Data Mapping, Applied Machine Learning, Model Training, Cloud Hosting, Image Analysis, Cloud Solutions

    ★ 4.7 (7.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • B

    Banco Interamericano de Desarrollo

    Perspectives in Digital Transformation: Financial Inclusion

    Skills you'll gain: Financial Inclusion, Digital Transformation, FinTech, Digital Analysis, Mobile Banking, Financial Data, Experience Design, Business Transformation, Diversity Equity and Inclusion Initiatives, Financial Services, Financial Systems, Data-Driven Decision-Making, Customer experience improvement, Innovation, Technology Roadmaps, Human Capital

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Track Marketing Goals with Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Data-Driven Marketing, Customer Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Campaign Planning, Strategic Marketing, Performance Analysis, Data Analysis, Performance Metric

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Digital Identity & Security – Introduction to PKI

    Skills you'll gain: Key Management, Network Security, Digital Communications

    Beginner · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    Digital Transformation of Financial Services - Capstone Project

    Skills you'll gain: Case Studies, Financial Services, Digital Transformation, Banking, FinTech, Competitive Analysis, Analysis, Business Analysis, Technology Strategies, Innovation, Business Transformation, Concision

    ★ 4.5 (184) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    ESSEC Business School

    Case studies in business analytics with ACCENTURE

    Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Predictive Analytics, Data Analysis, Analytical Skills, Health Informatics, Value Propositions, Consulting, Business Transformation, Data Strategy

    ★ 3.7 (210) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…484950…668

In summary, here are 10 of our most popular digital analytics courses

  • Hotel Digital Marketing and Social Media Strategy: STARWEAVER
  • AWS: Analytics and Application Integration: Whizlabs
  • Design and Implementation of Digital Health Interventions: Imperial College London
  • Generative AI: Enhance your Data Analytics Career: IBM
  • Data Analytics and Databases on AWS: Amazon Web Services
  • Foundations of Digital Health & Ethical Aspects: Empower School of Health
  • Digital Transformation Using AI/ML with Google Cloud: Google Cloud
  • Perspectives in Digital Transformation: Financial Inclusion: Banco Interamericano de Desarrollo
  • Track Marketing Goals with Google Analytics: Coursera
  • Digital Identity & Security – Introduction to PKI: Packt

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok