• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Align Brand Strategy

    Skills you'll gain: Brand Strategy, Product Marketing, Branding, Brand Management, Value Propositions, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Corporate Communications, Content Strategy, Cross-Channel Marketing, Campaign Planning, Target Audience, Auditing, Audit Planning, Marketing Strategy and Techniques, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT for Project Management - Leveraging AI for Success

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Large Language Modeling, Project Planning, AI literacy, AI Enablement, Generative AI, Risk Analysis, Timelines, Project Risk Management, Performance Metric, AI powered creativity, Project Schedules, Project Management, Artificial Intelligence, Organizational Skills, Risk Management, Email Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Capstone: Applying Project Management in the Real World

    Skills you'll gain: Sprint Retrospectives, Stakeholder Communications, Quality Assessment, Project Management, Quality Management, Quality Assurance, Milestones (Project Management), Stakeholder Management, Project Management Life Cycle, Stakeholder Engagement, AI Enablement, Interviewing Skills, Project Scoping, Meeting Facilitation, Smart Goals, Project Documentation, Project Planning, Discussion Facilitation, Communication Planning, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Project Management

    Skills you'll gain: Construction Management, Construction, Building Information Modeling, Environment Health And Safety, Construction Estimating, Project Schedules, Lean Methodologies, Work Breakdown Structure, Project Management, Project Management Life Cycle, Sustainability Standards, Contract Management, Project Planning, Project Risk Management, Project Finance, Scheduling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Personal Branding: Stand Out and Succeed

    Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Concision, Creativity, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Engineering

    Skills you'll gain: NoSQL, Extract, Transform, Load, Database Administration, Apache Spark, Data Warehousing, Web Scraping, Data Pipelines, Apache Hadoop, Database Architecture and Administration, Database Design, Linux Commands, SQL, IBM Cognos Analytics, Data Store, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Web Presence, Brand Management, Safety and Security, Personal Integrity, Personal Development, Security Software, Social Media, Self-Awareness, Social Media Management, Social Media Strategy, Relationship Building, Information Privacy, Communication Strategies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Science

    Skills you'll gain: SQL, Data Cleansing, Jupyter, Data Literacy, Data Mining, Data Manipulation, Data Preprocessing, R (Software), Business Analysis, Model Deployment, Model Evaluation, Database Management, Relational Databases, Stored Procedure, R Programming, Data Science, Data Processing, Big Data, Computer Programming Tools, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    IBM Management Consultant

    Skills you'll gain: Financial Modeling, Financial Statement Analysis, Management Consulting, Strategic Planning, Business Strategy, Data Presentation, Business Consulting, Data Visualization, Stakeholder Engagement, Business Analysis, Stakeholder Management, Generative AI, Microsoft Excel, Problem Solving, Requirements Analysis, Process Improvement, Change Management, Lean Six Sigma, Key Performance Indicators (KPIs), Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Consumer Behaviour, Value Propositions, Internal Communications, Subcontracting, Managed Services, Supplier Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    566 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Driving engagement, Drive Engagement, Branding, Brand Awareness, Advertising, Brand Loyalty, Journalism, Customer Engagement, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    357 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Management

    Skills you'll gain: Dashboard, Data Warehousing, Extract, Transform, Load, Data Storytelling, SQL, Data Visualization, Dashboard Creation, Database Design, Data Security, Data Migration, Data Governance, Data Presentation, Descriptive Statistics, Data Store, Data Management, MySQL, Databases, Data Architecture, Excel Formulas, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19K reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…678…834

In summary, here are 10 of our most popular brand management courses

  • Align Brand Strategy: Coursera
  • ChatGPT for Project Management - Leveraging AI for Success: Vanderbilt University
  • Capstone: Applying Project Management in the Real World: Google
  • Construction Project Management: Columbia University
  • Personal Branding: Stand Out and Succeed: University of Michigan
  • IBM Data Engineering: IBM
  • Introduction to Personal Branding: University of Virginia
  • Introduction to Data Science: IBM
  • IBM Management Consultant: IBM
  • Branding and Customer Experience: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok