• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Statistical Machine Learning, Predictive Analytics, Financial Data, Interactive Data Visualization, Data Preprocessing, Marketing Management, Marketing Operations, Transfer Learning, Analytics, Financial Statement Analysis, Data Cleansing, Random Forest Algorithm, Operations Research, Model Optimization

    Mastertrack · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • U

    University of Illinois at Urbana-Champaign

    Managerial Economics & Business Analysis Graduate Certificate

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls, Strategic Decision-Making

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Design Thinking, Reinforcement Learning, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Classification Algorithms, Deep Learning, Engineering Management, Technology Strategies, Project Management, Environmental Management Systems, Feasibility Studies, Infrastructure Security, Financial Statements, Exploratory Data Analysis, Systems Thinking, Product Development, Asset Management, Data Ethics, Climate Change Mitigation, Project Risk Management

    Degree · 1 - 4 Years

    Category: Earn a degree
    Earn a degree
  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Semantic Web, Supervised Learning, Unsupervised Learning, LLM Application, Cloud-Native Computing, Reinforcement Learning, Data Storytelling, Classification Algorithms, Deep Learning, Engineering Management, Stakeholder Management, Biomedical Engineering, Natural Language Processing, Site Reliability Engineering, Environmental Management Systems, Artificial Intelligence, LangGraph, Vision Transformer (ViT), Marketing Analytics

    Degree · 1 - 4 Years

    Category: Earn a degree
    Earn a degree
  • U

    University of Illinois at Urbana-Champaign

    Mergers & Acquisitions Graduate Certificate

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls, Strategic Decision-Making

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • H

    HEC Paris

    Executive MSc & MSc in Innovation and Entrepreneurship

    Skills you'll gain: Intellectual Property, Research Methodologies, Design Thinking, New Product Development, Performance Measurement, Market Opportunities, Private Equity, Value Propositions, Negotiation, Financial Modeling, Social Media Strategy, Business Modeling, Active Listening, Sustainable Business, Business Strategy, Ideation, Entrepreneurship, Social Impact, Organizational Structure, Team Collaboration

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Strategic Leadership & Management

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls, Strategic Decision-Making

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Supply Management, Process Mapping, Statistical Methods, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Bayesian Statistics, Data Storytelling, Social Network Analysis, Exploratory Data Analysis, Statistical Machine Learning, Classification And Regression Tree (CART), Predictive Analytics, Statistical Hypothesis Testing, Dimensionality Reduction, Probability & Statistics, Statistical Methods, Statistics, Data Visualization, Machine Learning Methods, Statistical Programming, Web Scraping, File I/O, Statistical Modeling, Linear Algebra

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • O

    O.P. Jindal Global University

    MBA Business Analytics

    Skills you'll gain: Design Thinking, Operations Management, Active Listening, Working Capital, Database Management, Environmental Social And Corporate Governance (ESG), Sampling (Statistics), Project Estimation, Dashboard, Business Strategy, Business Analytics, Human Resources Management and Planning, Data Visualization, Capital Budgeting, Time Series Analysis and Forecasting, Marketing Management, Financial Accounting, Predictive Analytics, Financial Statements, Internet Of Things

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • U

    University of Illinois at Urbana-Champaign

    Master of Business Administration | iMBA

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Data Visualization, Risk Management, Social Determinants Of Health, Revenue Recognition, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
  • I

    IIT Guwahati

    Bachelor of Science in Data Science & AI

    Skills you'll gain: Relational Databases, Package and Software Management, Generative AI, Data Visualization, Time Series Analysis and Forecasting, Linear Algebra, C (Programming Language), Java Programming, Cloud Computing, Data Structures, R (Software), Data Warehousing, Database Management, Social Network Analysis, Econometrics, File I/O, Probability, Bayesian Network, English Language, Algorithms

    Degree · 1 - 4 Years

    Category: Job ready
    Job ready
1…612613614615

In summary, here are 10 of our most popular social media marketing courses

  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • Managerial Economics & Business Analysis Graduate Certificate: University of Illinois at Urbana-Champaign
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Maestría en Inteligencia Artificial: Universidad de los Andes
  • Mergers & Acquisitions Graduate Certificate: University of Illinois at Urbana-Champaign
  • Executive MSc & MSc in Innovation and Entrepreneurship: HEC Paris
  • Graduate Certificate in Strategic Leadership & Management: University of Illinois at Urbana-Champaign
  • Bachelor of Science in Business Administration: University of London
  • Master of Science in Data Science (Statistics): University of Leeds
  • MBA Business Analytics: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok