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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • I

    IBM

    Generative AI for IT Systems Analysts and Architects

    Skills you'll gain: Prompt Engineering, Process Modeling, Prompt Patterns, Generative AI, Business Workflow Analysis, Systems Analysis, AI Workflows, AI literacy, Process Optimization, Miro AI, Process Mapping, Systems Architecture, Solution Architecture, Software Architecture, Systems Thinking, Responsible AI, Machine Learning, Project Documentation, Stakeholder Communications, Technical Consulting

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Data Science

    Skills you'll gain: Shiny (R Package), Rmarkdown, Exploratory Data Analysis, Model Evaluation, R (Software), Regression Analysis, Leaflet (Software), Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Data Wrangling, Data Visualization, Machine Learning, GitHub

    ★ 4.5 (51K) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, Mockups, User Experience Design, UI/UX Strategy, Responsive Web Design, Web Design, User Interface (UI), User Interface (UI) Design, Adobe XD, User Centered Design, Interaction Design, Prototyping, Web Design and Development, Layout Design, Usability, User Research

    ★ 4.7 (8.1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of London

    Brand Management: Aligning Business, Brand and Behaviour

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Culture Transformation, Employee Engagement, Global Marketing, Experience Design, Customer experience strategy (CX), Human Resource Strategy, Human Resources, Organizational Change, Organizational Development, Behavior Management, Business Valuation, Consumer Behaviour, Cross-Functional Collaboration

    ★ 4.9 (7.9K) · Beginner · Course · 1 - 3 Months

    Category: Bestseller
    Bestseller
  • U

    University of Illinois Urbana-Champaign

    Value Chain Management

    Skills you'll gain: Management Accounting, Operations Management, Marketing Planning, Organizational Strategy, Marketing, Performance Measurement, Operations, Strategic Marketing, Product Lining, Communication Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Product Assortment, Operational Analysis, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control

    ★ 4.7 (5.3K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • E

    ESSEC Business School

    Capstone: Create Value from Open Data

    Skills you'll gain: Peer Review, Analytical Skills, Complex Problem Solving, Data Synthesis, Data Literacy, Data Analysis, Constructive Feedback, Data Storytelling, Value Propositions, Data Integration, Exploratory Data Analysis, Data Presentation, Presentations

    ★ 4.2 (56) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    ★ 4.6 (4.2K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Implement B2C Lifecycle Tactics

    Skills you'll gain: Marketing Automation, Customer Analysis, Email Marketing, Data-Driven Marketing, Customer Insights, Cross-Channel Marketing, Promotional Strategies, Marketing Effectiveness, Campaign Management, Promotions and Campaigns, Email Automation, Marketing Strategies, Personalized Campaigns, Product Lifecycle Management, Performance Measurement, Customer Retention, A/B Testing, E-Commerce, Sales, B2B Sales

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Human Resources, Supply Chain Management, E-Commerce, Customer experience strategy (CX), Supply Chain, Retail Store Operations, Brand Strategy, Talent Management, Brand Management, Branding, Customer experience improvement, Performance Management, Analytics

    ★ 4.7 (425) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    YouTube Content Creator Pro

    Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Content Scheduling, Benchmarking, Content Optimization, Search Engine Optimization, Videography, Web Analytics, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Driving engagement, Marketing Analytics, Web Analytics and SEO, Style Guides, Marketing

    ★ 4.7 (1.5K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Data Science: Foundations using R

    Skills you'll gain: Rmarkdown, Exploratory Data Analysis, R (Software), Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Data Wrangling, Data Visualization, Data Processing, Plot (Graphics), Statistical Programming, Statistical Visualization, Ggplot2, Knitr, Data Sharing, GitHub, Machine Learning

    ★ 4.6 (48K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Track Competitor Changes

    Skills you'll gain: Competitive Intelligence, Market Intelligence, Competitive Analysis, Go To Market Strategy, Internal Communications, Stakeholder Communications, Continuous Monitoring, Strategic Thinking, Business Priorities, Sales Enablement, Concision, Report Writing, Business Writing, Action Oriented, Prioritization

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…747576…478

In summary, here are 10 of our most popular product marketing courses

  • Generative AI for IT Systems Analysts and Architects: IBM
  • Data Science: Johns Hopkins University
  • UI / UX Design: California Institute of the Arts
  • Brand Management: Aligning Business, Brand and Behaviour: University of London
  • Value Chain Management: University of Illinois Urbana-Champaign
  • Capstone: Create Value from Open Data: ESSEC Business School
  • What is Social?: Northwestern University
  • Implement B2C Lifecycle Tactics: Coursera
  • Omnichannel Retail Strategy: University of Pennsylvania
  • YouTube Content Creator Pro: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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