• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Sports Marketing

Sports Marketing Courses

Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

Popular Sports Marketing Courses and Certifications


  • U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Cash Flow Forecasting, Search Engine Optimization, Business Planning, Accountability, Business Management, Leadership and Management, Fiscal Management, Forecasting, Cost Control, Operating Expense, Strategic Planning, Storytelling

    4.7 stars, 849 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (849) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Growth Product Manager's Handbook

    Skills you'll gain: Growth Strategies, Product Management, Agile Product Development, Product Marketing, Customer Success Management, User Research, Product Roadmaps, Product Strategy, Performance Metric, Go To Market Strategy, Performance Measurement, Product Development, Product Improvement, Customer Insights, Value Propositions, Design and Product, Content Performance Analysis, Design Thinking, User Experience, B2B Sales

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Color Matching, Developing Training Materials, Course Development, Design, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Graphic and Visual Design Software, Marketing, Social Media

    4.6 stars, 1.7K reviews, Advanced, Guided Project, Less Than 2 Hours

    ★ 4.6 (1.7K) · Advanced · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Packt

    The Complete OpenAI Ecosystem - Tools, Use Cases & Workflows

    Skills you'll gain: AI Workflows, ChatGPT, Agentic Workflows, OpenAI, OpenAI API, Generative AI Agents, AI powered creativity, Agentic systems, Content Creation, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Content Development and Management, Multimodal Prompts, Artificial Intelligence, Prompt Engineering, Generative AI, AI literacy, LLM Application, Social Media Content, Social Media Campaigns

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Stakeholder Management, Hotels and Accommodations, Target Market, Hotel Operations, Marketing Channel

    4.6 stars, 2.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    4.7 stars, 826 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Presentations, Verbal Communication Skills, Visual Storytelling, Microsoft PowerPoint, Storytelling, Data Literacy, Analysis, Data Storytelling, Data Presentation, Persona (User Experience), Statistical Methods, Psychology

    4.4 stars, 3.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (3.3K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    STARWEAVER

    Sales Presentations and Objection Mastery

    Skills you'll gain: Sales Presentations, Sales Presentation, Overcoming Objections, Value Propositions, Marketing Collateral, Storytelling, Product Demonstration, Presentations, Selling Techniques, Upselling, Sales Strategy, Cross Selling, Sales, Data Storytelling, Proposal Development, Return On Investment, Verbal Communication Skills, Price Negotiation, Customer Success Management, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Create your e-commerce store with Shopify

    Skills you'll gain: Inventory Management, Customer Data Management, Order Processing, Order Management, Order Fulfillment, Inventory Management System, Inventory Control, Customer Relationship Management, Product Assortment, Account Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Retail Store Operations, Performance Analysis, Editing, Marketing, Business

    4.5 stars, 603 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (603) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    Imperial College London

    Statistical Analysis with R for Public Health

    Skills you'll gain: Logistic Regression, Analytical Skills, Correlation Analysis, Science and Research, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Analytics, Descriptive Statistics, Statistical Software, Statistical Modeling, Biostatistics, Model Evaluation, Exploratory Data Analysis, Statistical Analysis, Statistical Programming, R (Software)

    4.7 stars, 2.1K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (2.1K) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • T

    The State University of New York

    Launch Your Online Business

    Skills you'll gain: Branding, Brand Strategy, Marketing and Public Relations, Photo/Video Production and Technology, Entrepreneurship, Content Creation, Video Production, Copywriting, Business Modeling, Public Relations, Presentations, Customer Engagement, Value Propositions, Proposal Development, Web Design and Development, Business Planning, Photography, Web Presence, Marketing Strategies, Content Strategy

    4.7 stars, 881 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (881) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Chegg Skills

    Sales and Business Foundations

    Skills you'll gain: Sales, Selling Techniques, General Sales Practices, Sales Process, B2B Sales, Sales Strategy, Specialized Sales, Consumer Behaviour, Business-To-Consumer, Business Development, Decision Making, Customer Engagement, Customer Relationship Management, Business Communication, Customer experience improvement, Problem Solving, Strategic Thinking, Relationship Building, Communication

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…777879…307

In summary, here are 10 of our most popular sports marketing courses

  • Introduction to Business: University of California, Irvine
  • Growth Product Manager's Handbook: Packt
  • Use Canva to Design Digital Course Collateral: Coursera
  • The Complete OpenAI Ecosystem - Tools, Use Cases & Workflows: Packt
  • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
  • The Business of Social: Northwestern University
  • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona
  • Sales Presentations and Objection Mastery: STARWEAVER
  • Create your e-commerce store with Shopify: Coursera
  • Statistical Analysis with R for Public Health: Imperial College London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok