Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
Duke University
Skills you'll gain: Predictive Modeling, Microsoft Excel, Classification Algorithms, Business Analytics, Logistic Regression, Data Analysis, Model Evaluation, Business Risk Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Bootstrap (Front-End Framework), Node.JS, Back-End Web Development, Unit Testing, Full-Stack Web Development, Web Components, Front-End Web Development, Authentications, User Accounts, TypeScript, MySQL
Intermediate · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: AWS Identity and Access Management (IAM), Amazon Web Services, Identity and Access Management, Web Content Accessibility Guidelines, Cloud Services, Technical Communication
Beginner · Course · 1 - 4 Weeks
Michigan State University
Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Creative Design, Graphic and Visual Design, Photo/Video Production and Technology, Image Quality, File Management, Creativity, Storytelling, Digital Publishing, Social Media, Content Creation, Copywriting, Information Privacy, Writing, Web Design and Development
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
Mixed · Course · 1 - 3 Months

Amazon Web Services
Skills you'll gain: Amazon Web Services, Virtual Private Networks (VPN), Hybrid Cloud Computing, Virtual Networking, Network Architecture, Cloud-Based Integration
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
Beginner · Specialization · 3 - 6 Months

CertNexus
Skills you'll gain: Customer experience improvement, Data Strategy, Data Modeling, Marketing Analytics, Customer Insights, Business Analytics, Business Intelligence, Marketing Strategies, Data Science, Operational Efficiency, Marketing, Data Ethics, Analytics, Customer Service, Big Data, Descriptive Analytics, Business Strategy, Data Collection, Predictive Analytics, Governance
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Key Performance Indicators (KPIs), Interactive Data Visualization, Data Presentation, Business Intelligence, Web Analytics, Business Analytics, Requirements Elicitation, Data Storytelling, Performance Analysis, Requirements Analysis, Business Requirements, Stakeholder Analysis, Self Service Technologies
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Governance, SQL, Data Management, Data Quality, Database Design, Query Languages, Data Literacy, Data Manipulation, Data Modeling, Relational Databases, Data Science, Databases, Data Analysis, Data Transformation
Beginner · Course · 1 - 4 Weeks

Edureka
Skills you'll gain: Responsible AI, Data Storytelling, AI Workflows, Data Presentation, AI Enablement, Predictive Modeling, Decision Support Systems, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining
Intermediate · Specialization · 1 - 3 Months