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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
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    IBM

    IBM Hybrid Cloud Architect

    Skills you'll gain: Cloud-Native Computing, Cloud Security, Infrastructure as Code (IaC), Cloud Storage, Hybrid Cloud Computing, Systems Analysis, Process Improvement, Cloud Computing, Cloud Engineering, Cloud Solutions, Cloud Development, Requirements Analysis, Data Modeling, Multi-Cloud, DevOps, Docker (Software), Solution Design, Microservices, Infrastructure As A Service (IaaS), Information Technology

    4.6
    Rating, 4.6 out of 5 stars
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    7.8K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    I

    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software, Data Wrangling, Microsoft Excel, Data Analysis, Data Quality, Google Sheets, Data Manipulation, Data Integrity, Data Entry, Data Import/Export, Data Science, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Client Services, Content Optimization, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Performance Reporting, Internal Auditing

    4.7
    Rating, 4.7 out of 5 stars
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    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of California, Davis

    Data Visualization with Tableau

    Skills you'll gain: Dashboard Creation, Dashboard, Data Storytelling, Tableau Software, Data Presentation, Peer Review, Data Visualization, Advanced Analytics, Stakeholder Analysis, Statistical Visualization, Interactive Data Visualization, Data Visualization Software, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Graphing, Visualization (Computer Graphics), Data Mapping, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
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    8.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Arizona State University

    Inglés Empresarial

    Skills you'll gain: Business Ethics, Oral Expression, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Business Correspondence, Brainstorming, Ethical Standards And Conduct, Negotiation, Purchasing, Verbal Communication Skills, Product Planning, Telephone Skills, Business Writing, Marketing Budgets, Business Communication, Business Planning, Communication, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Run Campaign Projects

    Skills you'll gain: Microsoft Outlook, Campaign Management, Process Improvement, Sprint Retrospectives, Email Marketing, Campaign Planning, Continuous Improvement Process, Project Management, Marketing Strategies, Knowledge Transfer, Meeting Facilitation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    C

    Coursera

    Social Media and Brand Engagement

    Skills you'll gain: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy

    Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Dynamics, New Business Development, Market Opportunities, New Product Development, Market Analysis, Product Development, Innovation, Coordination

    4.8
    Rating, 4.8 out of 5 stars
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    3.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
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    C

    Coursera

    Email Campaign Fundamentals

    Skills you'll gain: Email Marketing, Email Automation, Campaign Management, Campaign Planning, Workflow Management, Personalized Campaigns, Copywriting, Project Planning, Driving engagement, Branding, Target Audience, Peer Review, A/B Testing, Constructive Feedback, Analytics

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Capstone: Applying Project Management in the Real World

    Skills you'll gain: Sprint Retrospectives, Stakeholder Communications, Quality Assessment, Project Management, Quality Management, Product Quality (QA/QC), Quality Assurance, Milestones (Project Management), Stakeholder Management, Stakeholder Engagement, Project Implementation, AI Enablement, Project Coordination, Interviewing Skills, Project Scoping, Meeting Facilitation, Smart Goals, Project Documentation, Project Planning, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
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    13K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Strategies, Marketing Planning, Leadership Development, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Team Management, Case Studies, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    3.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Linux Commands, Cloud Computing, Web Applications, Information Technology, Customer Service, Software Development

    4.8
    Rating, 4.8 out of 5 stars
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    6.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • IBM Hybrid Cloud Architect: IBM
  • Excel Basics for Data Analysis: IBM
  • Optimizing a Website for Google Search: University of California, Davis
  • Data Visualization with Tableau: University of California, Davis
  • Inglés Empresarial: Arizona State University
  • Run Campaign Projects: Coursera
  • Social Media and Brand Engagement: Coursera
  • Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Email Campaign Fundamentals: Coursera
  • Capstone: Applying Project Management in the Real World: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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