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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Safeguard Data Privacy

    Skills you'll gain: Marketing Operations, Information Privacy, General Data Protection Regulation (GDPR), Customer Data Management, Personally Identifiable Information, Law, Regulation, and Compliance, Customer Communications Management, Data Management, Compliance Management, Data Security, Data Mapping, Email Marketing, Risk Analysis, Record Keeping, Document Management, Auditing, Data Integrity, Data Strategy, Data Access, Data Flow Diagrams (DFDs)

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Opportunities, Consumer Behaviour, Competitive Intelligence, Business Strategy, Marketing Psychology, Cost Accounting, Customer Insights, Customer Analysis, Product Lining, Supply And Demand, Strategic Marketing, Economics, Demand Planning, Presentations

    ★ 4.8 (940) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Data Preparation & Infrastructure

    Skills you'll gain: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    Advanced Content and Social Tactics to Optimize SEO

    Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Campaign Planning, Social Media Campaigns, Content Development and Management, Search Engine Optimization, Content Creation, Digital Marketing Campaigns, Social Media Strategy, Digital Media Strategy, Content Optimization, Social Media Marketing, Social Media Content, Web Analytics and SEO, Shared Media, Target Audience, Digital Brand Strategy, Social Media, Web Presence

    ★ 4.6 (1.2K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Email & Lifecycle Marketeer with AI Professional Certificate

    Skills you'll gain: Email Marketing, Prospecting and Qualification, Email Automation, Marketing Automation, A/B Testing, Copywriting, Prompt Engineering, Customer Retention, Cross-Channel Marketing, Email Security, Data-Driven Marketing, HubSpot CRM, Marketing Analytics, Content Performance Analysis, Customer Analysis, Customer Relationship Management (CRM) Software, Campaign Management, Marketing Effectiveness, Target Audience, E-Commerce

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    Market Research

    Skills you'll gain: Focus Group, Quantitative Research, Statistical Hypothesis Testing, Qualitative Research, Data Visualization, Survey Creation, Data Synthesis, Surveys, Data Presentation, Marketing Analytics, Regression Analysis, Discussion Facilitation, Market Research, Data Storytelling, Statistical Inference, Business Research, Proposal Development, Sampling (Statistics), Research Methodologies, Proposal Writing

    ★ 4.5 (1.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Thinking, Agile Software Development, UI/UX Strategy, Scrum (Software Development), User Centered Design, Design Research, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, User Experience, Adobe XD, Responsible AI, Prototyping

    ★ 4.8 (2.9K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Minnesota

    Software Development Lifecycle

    Skills you'll gain: User Story, Agile Software Development, Software Design Patterns, Design Thinking, Software Development Methodologies, Software Design, Agile Methodology, Agile Project Management, Process Mapping, Software Engineering, Kanban Principles, Kaizen Methodology, Software Development Life Cycle, Agile Product Development, Application Security, Scrum (Software Development), Object Oriented Design, Software Architecture, Software Quality (SQA/SQC), Requirements Analysis

    ★ 4.7 (9.8K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • E

    ESSCA School of Management

    Creativity Methods in Innovation

    Skills you'll gain: Ideation, Innovation, Creative Thinking, Creativity, Brainstorming, Creative Problem-Solving, Generative AI, Problem Solving, Product Development

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Competitive Messaging & Content

    Skills you'll gain: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Cloud Computing, Technical Support and Services, Web Applications, Information Technology, Customer Service, Software Development

    ★ 4.8 (6.9K) · Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    CRM Analytics Fundamentals

    Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Lead Generation, Marketing Analytics, Sales Process, Customer Analysis, Sales Development, Customer Engagement, Prospecting and Qualification, Customer Insights, Workflow Management, Customer Communications Management, Target Audience, Business Metrics, Process Analysis, Sales Support

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…787980…478

In summary, here are 10 of our most popular product marketing courses

  • Safeguard Data Privacy: Coursera
  • Pricing Strategy Optimization: University of Virginia
  • Data Preparation & Infrastructure: Coursera
  • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
  • Email & Lifecycle Marketeer with AI Professional Certificate: Coursera
  • Market Research: University of California, Davis
  • IBM UI/UX Designer: IBM
  • Software Development Lifecycle: University of Minnesota
  • Creativity Methods in Innovation: ESSCA School of Management
  • Competitive Messaging & Content: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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