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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Software Engineering

    Skills you'll gain: Software Development Life Cycle, Software Architecture, Full-Stack Web Development, Software Design, Software Development Methodologies, Software Design Patterns, Development Environment, Unified Modeling Language, Software Engineering, Web Applications, Software Development Tools, Software Development, Application Deployment, Programming Principles, Front-End Web Development, Web Language, Back-End Web Development, Software Documentation, Computer Programming, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: People Management, People Development, Entrepreneurship, Small Business Accounting, Team Performance Management, Management Accounting, Accounting, Financial Management, Business Management, Team Management, Commercialization, Value Propositions, Marketing, Staff Management, Customer Analysis, Finance, Profit and Loss (P&L) Management, Business Administration, Financial Analysis, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Create High-Fidelity Designs and Prototypes in Figma

    Skills you'll gain: Figma (Design Software), User Experience, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, User Experience Design, Usability, Mockups, Usability Testing, Interactive Design, User Interface (UI) Design, Design Elements And Principles, Interaction Design, Design Reviews, Prototyping, Systems Design, Technical Communication, Typography, Motion Graphics, Design Research, User Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Run Campaign Projects

    Skills you'll gain: Microsoft Outlook, Campaign Management, Process Improvement, Sprint Retrospectives, Email Marketing, Campaign Planning, Continuous Improvement Process, Project Management, Marketing Strategies, Knowledge Transfer, Meeting Facilitation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Cross Platform Development, Experience Design, User Centered Design, UI/UX Research, Responsive Web Design, Human Centered Design, Web Design, Web Presence, Usability, Design Research, Design Thinking, Design Strategies, Usability Testing, Prototyping, Generative AI, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Social Media and Brand Engagement

    Skills you'll gain: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    GA4 Implementation with Google Tag Manager

    Skills you'll gain: Customer Analysis, Web Analytics, Marketing Analytics, Web Analytics and SEO, Campaign Management, Digital Marketing Campaigns, Digital Marketing, Business Analytics, Campaign Planning, Digital Marketing Tools, Performance Analysis, User Research, Marketing Strategies, Data Analysis, Analysis, Digital Brand Strategy, Market Analysis, Marketing Planning, Marketing Strategy and Techniques, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Capstone: Applying Project Management in the Real World

    Skills you'll gain: Sprint Retrospectives, Stakeholder Communications, Quality Assessment, Project Management, Quality Management, Product Quality (QA/QC), Quality Assurance, Milestones (Project Management), Stakeholder Management, Stakeholder Engagement, Project Implementation, AI Enablement, Project Coordination, Interviewing Skills, Project Scoping, Meeting Facilitation, Smart Goals, Project Documentation, Project Planning, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13K reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Linux Commands, Cloud Computing, Web Applications, Information Technology, Customer Service, Software Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Event Management Strategies & Planning

    Skills you'll gain: Event Management, Events and Conferences, Event Planning, Event Marketing, Strategic Planning, Marketing Planning, Target Audience, Performance Measurement, Drive Engagement, Coordinating, Campaign Planning, Strategic Decision-Making, Customer Analysis, Driving engagement, Target Market, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Promotional Strategies, Risk Management

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    IBM Hybrid Cloud Architect

    Skills you'll gain: Cloud-Native Computing, Cloud Security, Infrastructure as Code (IaC), Cloud Storage, Hybrid Cloud Computing, Systems Analysis, Process Improvement, Cloud Computing, Cloud Engineering, Cloud Solutions, Cloud Development, Requirements Analysis, Data Modeling, Multi-Cloud, DevOps, Docker (Software), Solution Design, Microservices, Infrastructure As A Service (IaaS), Information Technology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.8K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Introduction to Software Engineering: IBM
  • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
  • Create High-Fidelity Designs and Prototypes in Figma: Google
  • Run Campaign Projects: Coursera
  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Social Media and Brand Engagement: Coursera
  • GA4 Implementation with Google Tag Manager : Edureka
  • Getting Started with Microsoft Excel: Coursera
  • Capstone: Applying Project Management in the Real World: Google
  • AWS Cloud Support Associate: Amazon Web Services

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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