• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    D

    DeepLearning.AI

    IA Para Todos (Español)

    Skills you'll gain: Market Opportunities, AI Enablement, AI Product Strategy, Responsible AI, Artificial Intelligence, Data Ethics, Applied Machine Learning, Artificial Neural Networks, Data Science, Deep Learning, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Project Management

    Skills you'll gain: User Story, Supplier Management, Project Schedules, Project Closure, Engineering Management, Milestones (Project Management), Team Leadership, Stakeholder Management, Scheduling, Agile Project Management, Scrum (Software Development), Procurement, Quality Management, Team Management, Project Planning, Agile Methodology, Project Scoping, Project Management, Risk Management, Stakeholder Communications

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    AI Agent Orchestration and Scaling

    Skills you'll gain: AI Orchestration, Model Deployment, AI Workflows, Agentic Workflows, Generative AI Agents, Agentic systems, AI Security, Artificial Intelligence, Prompt Engineering, Generative AI, Product Support, OpenAI API, Retrieval-Augmented Generation

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    LLM Optimization & Evaluation

    Skills you'll gain: Apache Airflow, MLOps (Machine Learning Operations), User Acceptance Testing (UAT), Prompt Patterns, LLM Application, AI Security, Extract, Transform, Load, Scripting, Technical Communication, SQL, Data Pipelines, PyTorch (Machine Learning Library), Miro AI, Data Presentation, Large Language Modeling, Python Programming, Performance Tuning, Root Cause Analysis, Statistical Analysis, Version Control

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Generative AI in Adobe Creative Cloud

    Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Express, Adobe Photoshop, Responsible AI, Typography, Generative AI, Graphic and Visual Design, Graphic Design, Graphics Software, Graphic and Visual Design Software, Photography, Design, Adobe Creative Cloud, Design Elements And Principles, Digital Design, File Management, Branding, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Brainstorming, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Resourcefulness, Thought Leadership, Problem Solving, Visionary, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Blender 4.4 Foundations - Fundamental Blender Knowledge

    Skills you'll gain: 3D Modeling, Software Installation, Computer Graphics, Visualization (Computer Graphics), Animations, System Configuration, User Interface (UI)

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Cultural Diversity, Management Training And Development, Supply Chain Planning, Commercial Laws, Logistics Management, Supply Chain Management, Shipping and Receiving, B2B Sales, Market Opportunities, Payment Systems, Risk Management, Generally Accepted Accounting Principles (GAAP), Business Development, Accounting Systems, World History, Business Economics, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    522 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, Brand Management, Digital Marketing, Public Relations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Jira: Create, Track, and Workflow Issues

    Skills you'll gain: Jira (Software), Issue Tracking, User Story, Dashboard, Workflow Management, Scrum (Software Development), Work Breakdown Structure, Kanban Principles, Sprint Planning, Technical Documentation, Prioritization, Query Languages, Process Management, Collaborative Software, Technical Communication, Stakeholder Communications, Team Oriented

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Meta

    What is the Metaverse?

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Virtual Reality, Augmented Reality, Virtual Environment, Digital Assets, Healthcare Ethics, Virtual Teams, E-Commerce, Collaborative Software, Blockchain, Diversity and Inclusion, Emerging Technologies, Research and Design, Education and Training, New Product Development, Content Creation, Communication, Economics, Safety and Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

Searches related to product marketing

product marketing manager
product marketing management
product marketing strategy
product marketing analytics
ai product marketing
marketing management essentials: product and branding
digital product marketing
marketing project management
1…787980…366

In summary, here are 10 of our most popular product marketing courses

  • IA Para Todos (Español): DeepLearning.AI
  • Introduction to Generative Engine Optimization (GEO): Edureka
  • Project Management: University of Colorado Boulder
  • AI Agent Orchestration and Scaling: Edureka
  • LLM Optimization & Evaluation: Coursera
  • Generative AI in Adobe Creative Cloud: Adobe
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Blender 4.4 Foundations - Fundamental Blender Knowledge: Packt
  • International Business: University of Colorado Boulder
  • Develop a Company Website with Wix: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok