Business administration is the integrated supervision and administration of all areas of an organization. This requires understanding business areas ranging from accounting to marketing to Human Resources (HR) and beyond, while also understanding how all these pieces fit together. The ability to see the big picture, set organizational goals, and align its people and resources accordingly is critically important to the success of any company.
Today’s business administrators and managers must be adept at combining traditional leadership skills with a fluency in business analytics. The digital era has created a wealth of opportunities for data analysis of a wide range of business areas, including customer behavior, operations research, and employee performance, and executives must not only understand these analytics but also be able to prioritize their relevance to decision-making.
Like business leaders of previous eras, however, they must also have the strong interpersonal skills needed to connect with their teams and motivate them to achieve company goals.‎