• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Instagram Marketing

Instagram Marketing Courses Online

Master Instagram marketing strategies for brand promotion. Learn to create engaging content, grow followers, and measure campaign success.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Instagram Marketing Course Catalog

  • C

    Coursera

    Increase Engagement to your Instagram Business Profile

    Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

    4
    Rating, 4 out of 5 stars
    ·
    360 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Target Audience, Marketing Analytics, Content Creation, Paid media, Instagram, Marketing Budgets, Social Media Strategy, Social Media Campaigns, Persona Development, Campaign Management, Marketing Effectiveness, Marketing Materials, Performance Analysis, Advertising, Smart Goals, Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    How to Optimize Your Instagram Account

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    339 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Create an Instagram Business Account

    Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How to increase engagement to Instagram Business profile

    Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business

    2.9
    Rating, 2.9 out of 5 stars
    ·
    70 reviews

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Introduction to Social Media Marketing

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Persona Development, Smart Goals, Key Performance Indicators (KPIs), Social Media Management, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Web Analytics, Digital Advertising, Brand Awareness, Performance Measurement, Content Creation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advertising with Meta

    Skills you'll gain: Marketing Budgets, Campaign Management, Target Audience, Performance Analysis, Advertising, Advertising Campaigns, Social Media Campaigns, Facebook, Instagram, Paid media, Bidding, Social Media, Budget Management, Social Media Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Social Media Management

    Skills you'll gain: Social Media Management, Content Creation, Instagram, Social Media Marketing, Social Media Strategy, Facebook, Generative AI Agents, Content Marketing, Content Performance Analysis, Branding, Content Management, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Instagram Content Creation Essentials

    Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Video Production, Photo Editing, Photography, Media Production, Social Media, Graphic and Visual Design, Writing, Image Quality

    Beginner · Course · 1 - 4 Weeks

Instagram Marketing learners also search

Marketing
Digital Marketing
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
Marketing Strategy
1234…186

In summary, here are 10 of our most popular instagram marketing courses

  • Increase Engagement to your Instagram Business Profile : Coursera
  • Meta Social Media Marketing: Meta
  • How to Optimize Your Instagram Account : Coursera
  • How to Create an Instagram Business Account: Coursera
  • Social Media Marketing Analytics: Illinois Tech
  • How to increase engagement to Instagram Business profile: Coursera
  • Fundamentals of Social Media Advertising: Meta
  • Introduction to Social Media Marketing: Meta
  • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
  • Advertising with Meta: Meta

Skills you can learn in Computer Security And Networks

Cybersecurity (33)
Google (25)
Google Cloud Platform (17)
Internet (17)
Cryptography (16)
Network Security (16)
Linux (12)
Software Testing (12)
Information Security (10)
Application Programming Interfaces (8)
Kubernetes (8)
Web (8)

Frequently Asked Questions about Instagram Marketing

Instagram Marketing refers to the strategies and techniques used to promote products, services, or brands on the popular social media platform, Instagram. It involves creating and curating engaging content, attracting and growing a targeted audience, and converting followers into customers. Instagram Marketing includes various practices such as optimizing profiles, using relevant hashtags, creating visually appealing content, leveraging Instagram stories, running advertisements, collaborating with influencers, engaging with followers, and tracking and analyzing performance metrics to ensure the effectiveness of marketing campaigns.‎

To excel in Instagram marketing, there are several key skills you need to learn:

  1. Social media strategy: Understanding the basics of social media marketing, including setting goals, defining target audience, and creating a content strategy specific to Instagram.

  2. Content creation: Having a good eye for creating visually appealing and engaging content that resonates with your target audience on Instagram. This includes skills in photography, videography, graphic design, and copywriting.

  3. Hashtag research: Mastering the art of finding and using relevant hashtags to increase the visibility of your Instagram posts and reach a wider audience.

  4. Analytics and data analysis: Learning how to measure and analyze the performance of your Instagram marketing efforts using tools like Instagram Insights and Google Analytics. This will help you make data-driven decisions and optimize your strategy for better results.

  5. Influencer marketing: Understanding how to collaborate with influencers or micro-influencers on Instagram to expand your reach and promote your brand.

  6. Community management: Knowing how to engage with your followers, respond to comments and DMs, and build a strong community on Instagram.

  7. Advertising and promotion: Familiarizing yourself with Instagram's advertising platform and learning how to create effective ad campaigns to reach your target audience.

  8. Stay updated: Since Instagram's algorithm and features constantly evolve, it's crucial to stay updated with the latest trends and best practices in the platform through continuous learning and keeping up with industry news and resources.

By acquiring these skills, you'll be well-equipped to navigate the world of Instagram marketing and effectively promote your brand or business on the platform.‎

With Instagram Marketing skills, you can pursue various job opportunities in the digital marketing field. Some potential job titles include:

  1. Social Media Manager: You can work with organizations to manage their social media presence, create engaging content, and develop strategic marketing campaigns on Instagram.

  2. Digital Marketing Specialist: Use your Instagram Marketing expertise to develop and execute digital marketing strategies across various platforms, including Instagram, to increase online reach and drive organic growth.

  3. Influencer Marketer: Collaborate with influencers and manage influencer marketing campaigns on Instagram to promote products, services, or brands while leveraging their reach and credibility.

  4. Content Creator/Curator: Use your knowledge of Instagram Marketing to create compelling content for brands or companies, curate visually appealing posts, and engage with the audience to build an online community.

  5. E-commerce Marketer: Help businesses drive sales and increase conversions by utilizing Instagram's shopping features, implementing effective product launches, and running targeted advertising campaigns.

  6. Analyst/Researcher: Utilize Instagram's analytics tools and other digital marketing analytics platforms to track and analyze performance metrics, conduct market research, and provide insights for brands and organizations.

  7. Freelancer/Consultant: Offer Instagram Marketing services as a freelancer or consultant, providing guidance, strategies, and execution plans to businesses seeking to enhance their social media presence and increase brand awareness.

Remember, these are just a few examples, and the digital marketing industry is dynamic, offering a wide range of job opportunities for Instagram Marketing skills.‎

People who are interested in social media, digital marketing, and have a creative mindset are best suited for studying Instagram Marketing. Additionally, individuals who are familiar with the platform and have a basic understanding of its features and functionalities will find it easier to grasp the concepts and strategies involved in Instagram Marketing.‎

Here are some topics related to Instagram Marketing that you can study:

  1. Instagram marketing strategies: Learn how to develop effective marketing strategies specific to Instagram, including organic growth, content creation, and engagement techniques.

  2. Instagram analytics: Understand how to utilize Instagram Insights and other tools to analyze the performance of your marketing campaigns, track follower growth, and measure engagement rates.

  3. Influencer marketing: Explore the concept of influencer marketing on Instagram, including finding and partnering with influencers, creating successful collaborations, and measuring the impact of influencer campaigns.

  4. Instagram advertising: Discover how to create and optimize Instagram ads, including sponsored posts, stories ads, and carousel ads. Learn about targeting options, advertising budget management, and A/B testing strategies.

  5. Content planning and curation: Gain insights into content planning techniques, including creating an Instagram content calendar, developing a cohesive visual aesthetic, and sourcing high-quality and engaging content.

  6. Hashtag strategies: Learn how to effectively use hashtags to increase your reach and target specific audiences. Understand hashtag trends, research, and analysis, as well as best practices for hashtag usage.

  7. Instagram for business: Dive into the features and tools available specifically for businesses on Instagram, such as setting up a business account, utilizing shopping tags, implementing call-to-action buttons, and integrating Instagram with other marketing channels.

  8. Instagram Stories: Explore the various features and strategies for creating engaging Instagram Stories, including using stickers, polls, filters, and location tags, as well as understanding the analytics behind Stories.

  9. Community management: Master the art of managing and engaging with your Instagram community, including responding to comments and direct messages, handling customer inquiries, and utilizing user-generated content.

  10. Ongoing updates and trends: Stay up-to-date with the latest Instagram updates, algorithm changes, and trends in the platform. This knowledge will guide you in adapting your marketing strategies and staying ahead of the competition.

Remember, studying these topics will provide you with a comprehensive understanding of Instagram marketing, enabling you to effectively promote your brand and engage with your target audience on this powerful social media platform.‎

Online Instagram Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Instagram Marketing refers to the strategies and techniques used to promote products, services, or brands on the popular social media platform, Instagram. It involves creating and curating engaging content, attracting and growing a targeted audience, and converting followers into customers. Instagram Marketing includes various practices such as optimizing profiles, using relevant hashtags, creating visually appealing content, leveraging Instagram stories, running advertisements, collaborating with influencers, engaging with followers, and tracking and analyzing performance metrics to ensure the effectiveness of marketing campaigns. skills. Choose from a wide range of Instagram Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

When looking to enhance your workforce's skills in Instagram Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok