What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

University of Pennsylvania
Customer Analytics
Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis
4.6
Rating, 4.6 out of 5 stars
12K reviews
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Digital Marketing Analytics in Practice
Skills you'll gain: Data Storytelling, Marketing Analytics, Google Analytics, Web Analytics, Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, Digital Advertising, Data Collection, Information Privacy
Build toward a degree
4.5
Rating, 4.5 out of 5 stars
3.3K reviews
Beginner · Course · 1 - 4 Weeks
ESSEC Business School
Foundations of marketing analytics
Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Advanced Analytics, Marketing Strategies, Business Analytics, Market Research, Customer Insights, R Programming, Data-Driven Decision-Making, Target Market, Data Analysis, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods, Data Manipulation
4.6
Rating, 4.6 out of 5 stars
760 reviews
Mixed · Course · 1 - 3 Months
ESSEC Business School
Strategic Business Analytics
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Complex Problem Solving, Analytics, Business Analysis, Data Synthesis, Data Analysis, Data Storytelling
4.4
Rating, 4.4 out of 5 stars
1.3K reviews
Advanced · Specialization · 3 - 6 Months
Status: Free
Johns Hopkins University
Business Analytics with Excel: Elementary to Advanced
Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Process Modeling, Business Modeling, Data Modeling, Resource Allocation, Statistical Analysis, Process Optimization, Financial Analysis, Predictive Analytics, Transportation Operations, Complex Problem Solving, Linear Algebra
4.8
Rating, 4.8 out of 5 stars
3.7K reviews
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Digital Marketing Analytics in Theory
Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Regulatory Compliance
Build toward a degree
4.5
Rating, 4.5 out of 5 stars
4.8K reviews
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Data Storytelling, Online Advertising, Marketing Analytics, Keyword Research, Digital Media Strategy, Email Marketing, Digital Advertising, Google Analytics, Analytics, Marketing Communications, Content Marketing, Social Media Marketing, Marketing, Digital Marketing, Web Analytics, Marketing Strategies, Integrated Marketing Communications, Performance Analysis, Trend Analysis, Consumer Behaviour
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months
O.P. Jindal Global University
Digital Marketing Analytics
Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies
4.4
Rating, 4.4 out of 5 stars
9 reviews
Beginner · Course · 1 - 3 Months
University of Virginia
Artificial Intelligence in Marketing
Skills you'll gain: Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Algorithms, Business Strategy, Competitive Analysis, Network Analysis, Customer experience improvement, Machine Learning
4.6
Rating, 4.6 out of 5 stars
287 reviews
Beginner · Course · 1 - 4 Weeks
Google
Think Outside the Inbox: Email Marketing
Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Personally Identifiable Information, Newsletters, Content Marketing, Digital Marketing, Copywriting, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Key Performance Indicators (KPIs), Performance Analysis, Customer Retention
4.8
Rating, 4.8 out of 5 stars
2.6K reviews
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Advanced Business Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Data Governance, Data Visualization, Predictive Analytics, Analytics, Business Analytics, Data Storage, Data Management, Big Data, Risk Analysis, Databases, Data Modeling, Business Analysis, Business Intelligence, Data Visualization Software, Data Analysis, Decision Making, Data Cleansing, Predictive Modeling
4.6
Rating, 4.6 out of 5 stars
5.2K reviews
Intermediate · Specialization · 3 - 6 Months
University of Pennsylvania
People Analytics
Skills you'll gain: People Analytics, Human Resource Strategy, Talent Management, Workforce Planning, Organizational Effectiveness, Performance Analysis, Data-Driven Decision-Making, Workforce Management, Analytics, Performance Measurement, Employee Retention, Staff Management, Data Analysis, Predictive Analytics, Network Analysis
4.6
Rating, 4.6 out of 5 stars
6.1K reviews
Mixed · Course · 1 - 4 Weeks