Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Product Development, New Product Development, Strategic Marketing, Marketing, Promotional Strategies, Consumer Behaviour, Marketing Strategies, Product Planning, Field Marketing, Research, Marketing Planning, Product Design, Market Opportunities, Product Marketing, Go To Market Strategy, Product Strategy, Market Dynamics, Business, Environment, Communication
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Digital Brand Strategy, Marketing Strategies, Marketing Management, Digital Transformation, Promotional Strategies, Market Dynamics, Shared Media, Earned Media, Customer Engagement, Content Creation
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Agile Methodology, Agile Product Development, Agile Software Development, Product Strategy, Product Design, Market Analysis, Technical Management, Product Marketing, Product Planning, Market Research, Customer Analysis, Target Market, Commercialization, Oral Expression, Stakeholder Communications, Data Analysis Software, Portfolio Management, Verbal Communication Skills, Data-Driven Decision-Making, Decision Making
Beginner · Specialization · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Product Planning, Financial Analysis, AI Product Strategy, Product Strategy, Design and Product, Technical Product Management, Product Requirements, Engineering Management, Product Development, Financial Statement Analysis, Customer Analysis, New Product Development, Performance Management, Interviewing Skills
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Agile Product Development, Product Lining, Governance, Product Development, Resource Management, Brand Management
Intermediate · Specialization · 3 - 6 Months

Sage Publications
Skills you'll gain: Marketing Planning, Marketing Budgets, Business Planning, Market Analysis, Strategic Marketing, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Analysis, Decision Making
Intermediate · Course · 3 - 6 Months

AI CERTs
Skills you'll gain: User Research, UI/UX Research, Law, Regulation, and Compliance, Regulation and Legal Compliance, Customer Insights, Regulatory Compliance, AI Workflows, Technology Roadmaps, Performance Metric, AI Integrations, Performance Measurement, Artificial Intelligence, Product Development, Key Performance Indicators (KPIs), Emerging Technologies, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, AI Product Strategy, Workflow Management, AI Enablement, Product Management, Market Opportunities, Sustainable Development, Social Impact, Generative AI, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Marketing Planning, Market Analysis, Financial Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Development, Product Lifecycle Management, Promotional Strategies, Quality Control, Quality Assurance, Performance Improvement, Product Improvement, Performance Measurement, Sales Enablement, Cross-Functional Collaboration, Data Analysis
Beginner · Course · 1 - 3 Months