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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
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    Status: Free Trial
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    EDUCBA

    Rural Marketing: Research, Strategy and Product Launch

    Skills you'll gain: Product Development, New Product Development, Strategic Marketing, Marketing, Promotional Strategies, Consumer Behaviour, Marketing Strategies, Product Planning, Field Marketing, Research, Marketing Planning, Product Design, Market Opportunities, Product Marketing, Go To Market Strategy, Product Strategy, Market Dynamics, Business, Environment, Communication

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Digital Brand Strategy, Marketing Strategies, Marketing Management, Digital Transformation, Promotional Strategies, Market Dynamics, Shared Media, Earned Media, Customer Engagement, Content Creation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    SkillUp

    Product Management: Building AI-Powered Products

    Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication

    4.3
    Rating, 4.3 out of 5 stars
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    182 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    B

    Board Infinity

    Mastering Product Management Interviews: A Strategic Guide

    Skills you'll gain: Agile Methodology, Agile Product Development, Agile Software Development, Product Strategy, Product Design, Market Analysis, Technical Management, Product Marketing, Product Planning, Market Research, Customer Analysis, Target Market, Commercialization, Oral Expression, Stakeholder Communications, Data Analysis Software, Portfolio Management, Verbal Communication Skills, Data-Driven Decision-Making, Decision Making

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    A

    Advancing Women in Tech

    Real-World Product Management

    Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Product Planning, Financial Analysis, AI Product Strategy, Product Strategy, Design and Product, Technical Product Management, Product Requirements, Engineering Management, Product Development, Financial Statement Analysis, Customer Analysis, New Product Development, Performance Management, Interviewing Skills

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    942 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management

    4.7
    Rating, 4.7 out of 5 stars
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    156 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Agile Product Development, Product Lining, Governance, Product Development, Resource Management, Brand Management

    2.7
    Rating, 2.7 out of 5 stars
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    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    S

    Sage Publications

    Marketing Planning & Strategy

    Skills you'll gain: Marketing Planning, Marketing Budgets, Business Planning, Market Analysis, Strategic Marketing, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Analysis, Decision Making

    Intermediate · Course · 3 - 6 Months

  • Status: New
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    A

    AI CERTs

    Product Management with AI

    Skills you'll gain: User Research, UI/UX Research, Law, Regulation, and Compliance, Regulation and Legal Compliance, Customer Insights, Regulatory Compliance, AI Workflows, Technology Roadmaps, Performance Metric, AI Integrations, Performance Measurement, Artificial Intelligence, Product Development, Key Performance Indicators (KPIs), Emerging Technologies, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    AI Innovation & Product Strategy

    Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, AI Product Strategy, Workflow Management, AI Enablement, Product Management, Market Opportunities, Sustainable Development, Social Impact, Generative AI, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation

    4.4
    Rating, 4.4 out of 5 stars
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    45 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
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    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Marketing Planning, Market Analysis, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    211 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Launch and Post-Launch Management

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Development, Product Lifecycle Management, Promotional Strategies, Quality Control, Quality Assurance, Performance Improvement, Product Improvement, Performance Measurement, Sales Enablement, Cross-Functional Collaboration, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Rural Marketing: Research, Strategy and Product Launch: EDUCBA
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Product Management: Building AI-Powered Products: SkillUp
  • Mastering Product Management Interviews: A Strategic Guide: Board Infinity
  • Real-World Product Management: Advancing Women in Tech
  • Product Management: Developing and Delivering a New Product: SkillUp
  • Lean Product Portfolio Management: University of Maryland, College Park
  • Marketing Planning & Strategy: Sage Publications
  • Product Management with AI: AI CERTs
  • AI Innovation & Product Strategy: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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