Michigan State University
Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan
Michigan State University

Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan

This course is part of How to Start Your Own Business Specialization

Taught in English

Some content may not be translated

Ken Szymusiak
Forrest S. Carter
David Wheeler

Instructors: Ken Szymusiak

18,605 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.5

(164 reviews)

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88%

22 hours (approximately)
Flexible schedule
Learn at your own pace

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Assessments

14 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.5

(164 reviews)

|

88%

22 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the How to Start Your Own Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course

This module re-establishes that the ultimate goal of the business development process is the Business Franchise Model - Business Plan. It then provides an overview of the components of this business development process,and the process to create them. Learning Goals: every arduous journey needs a clear and ever-visible goal to guide it. After successfully completing this module, you will be able to do the following. 1) Explain why the 'Business Franchise Model - Business Plan is the ultimate goal of the business development process, making it your clear and ever-visible goal. 2) You will also be able to list the core milestones of this business development process process and the steps to achieve them. Thus enabling you to follow those steps to achieve those milestones towards creating your own business.

What's included

3 videos2 readings4 quizzes

Planning is a critical part of the business development process. The planning required by the 'New Business Paradigm' requires a different perspective and processing than what is traditionally thought of as planning. It seeks continual discovery as opposed to a static right solution. Learning Goals: Steve Jobs famously said, "Think Different". He wasn't just referring to what you think, but also how you think. After successfully completing this module, you will be able to do the following. 1) You will be capable of thinking differently with respect to planning. 2) You will be able to provide a rationale for this different way of thinking based on your understanding of its conceptual foundations. 3) After reviewing several illustrative examples for this type of planning, and illustrative examples of its execution you will move towards mastering the principles of this new planning process. Note! Mastering the principles that underlie this planning approach is a 'profession skill' required for all professionals, not just entrepreneurs in our new economy.

What's included

12 videos4 readings4 quizzes2 peer reviews2 discussion prompts

The ultimate goal of any business, in fact the only goal is to create a customer. First and foremost in creating a customer is to create value. This lesson the nature of the value you have identified for your business and how it is expressed in a value proposition. After successfully completing this module, you will be able to do the following. 1. Dissect the problem you are trying to address in the market place into three categories: jobs or tasks the prospective customer is trying to achieve; the gains or benefits they seek in through those jobs or tasks; and the pains they are trying to relieve through those jobs or tasks, or the pains they endure in trying to perform those jobs or tasks. 2. Be able to compose a value proposition statement identifying what you believe to be the critical jobs, gains, or pains prospective customers will be willing to pay for. 3. Be able to test and validate that the jobs, gains, and/or pains you have identified are in fact the one most important to prospective customers, and that they are willing to pay for them. 4. Be able to make a compelling argument for why a prospective customer should in fact be your customer through your composition of this validated value proposition statement.

What's included

6 videos4 readings2 quizzes1 peer review

We have said several times that this course is somewhat unique as a online experience. Our goals involve more than just mastery of some content, or the execution of some task. Our goals include a tangible accomplishment: an ongoing business. You can put a time limit on an exam or an assignment, you can not dictate the time frame for a successful business. With this in mind we want to give you the learner extended time to truly engage your market and develop one of the most important aspects of one of your business development milestone. That being the value proposition. After successfully completing this model you will have successfully completed a set of activities that will give you a much clearer picture of the extent to which you have created a value that can potentially create a customer.

What's included

2 readings1 peer review

This course presented six milestones in the business development process. This module presents lessons that guide the development (proposing) and testing (proofing) of the first of these, the business concept statement which includes a detailed value proposition statement. After successfully completing this module, you will be able to do the following. 1. Develop a Business Concept Statement. 2. Assess the quality of a Business Concept Statement in terms of whether all the required components are contained. 3. Be able to determine the validity of a Business Concept Statement.In addition to these capabilities, you will have completed the first of five milestones in your journey to have a functioning business at the end of the specialization.

What's included

3 videos2 quizzes1 peer review

This module continues with the milestones of the Quad-P planning process presented in this course. It presents lessons that guide the development (proposing) and testing (proofing) of the Business Model and Launch Plan milestones. These milestones transition the business concept into a profitable business. After successfully completing this module you will 1) be able to recognize and categorize various business models in terms of their impact on financial documents, their narrative, or their infrastructure; and 2) be proficient in developing a business model canvas.

What's included

7 videos12 readings2 quizzes2 peer reviews

Instructors

Instructor ratings
4.4 (26 ratings)
Ken Szymusiak
Michigan State University
6 Courses96,560 learners
Forrest S. Carter
Michigan State University
6 Courses96,560 learners
David Wheeler
Michigan State University
8 Courses410,150 learners

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