About this Course

7,908 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 6 hours to complete
English

Skills you will gain

  • Market Segmentation
  • Customer Lifetime Value
  • Marketing Analytics
  • Marketing Performance Measurement And Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 6 hours to complete
English

Offered by

Placeholder

ESSEC Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(1,133 ratings)
Week
1

Week 1

26 minutes to complete

Module 0 : Introduction to Foundation of Marketing Analytics

26 minutes to complete
2 videos (Total 16 min), 1 reading
Week
2

Week 2

2 hours to complete

Module 1 : Statistical segmentation

2 hours to complete
9 videos (Total 42 min), 2 readings, 1 quiz
Week
3

Week 3

1 hour to complete

Module 2 : Managerial segmentation

1 hour to complete
7 videos (Total 47 min), 1 reading, 1 quiz
Week
4

Week 4

1 hour to complete

Module 3 : Targeting and scoring models

1 hour to complete
4 videos (Total 29 min), 1 reading, 1 quiz

Reviews

TOP REVIEWS FROM FOUNDATIONS OF MARKETING ANALYTICS

View all reviews

About the Strategic Business Analytics Specialization

Strategic Business Analytics

Frequently Asked Questions

More questions? Visit the Learner Help Center.