En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
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Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
8 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
- Product Lifecycle Management
- Paid media
- Sales Strategy
- Marketing Communications
- Advertising Campaigns
- Marketing Channel
- Advertising
- Integrated Marketing Communications
- Marketing Management
- Marketing
- Product Management
- Revenue Management
- Product Strategy
- Marketing Planning
- Media Planning
- Product Planning
- Promotional Strategies
- Strategic Marketing
- Product Marketing
- Promotions and Campaigns
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in Spanish
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This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructors
Offered by
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IE Business School
IE Business School
University of Illinois Urbana-Champaign
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