About this Course

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Learner Career Outcomes

42%

started a new career after completing these courses

47%

got a tangible career benefit from this course
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Earn a Certificate upon completion
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Intermediate Level

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Approx. 13 hours to complete
English

What you will learn

  • Use keyword research to select best keywords to optimize your website in search results

  • Examine how to analyze, organize, create, and build content utilizing various strategies

  • Use best practices to develop a high quality local SEO approach

  • Develop a solid approach for achieving a productive and successful relationship with your client

Skills you will gain

Keyword ResearchMarketingContent MarketingMathematical Optimization

Learner Career Outcomes

42%

started a new career after completing these courses

47%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Approx. 13 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up94%(3,477 ratings)Info
Week
1

Week 1

6 hours to complete

Introduction to Optimizing a Website for Google Search

6 hours to complete
12 videos (Total 53 min), 1 reading, 1 quiz
Week
2

Week 2

2 hours to complete

Advanced SEO Strategies

2 hours to complete
14 videos (Total 85 min), 1 reading, 1 quiz
Week
3

Week 3

3 hours to complete

Mobile/App SEO and Metrics & KPIs

3 hours to complete
12 videos (Total 113 min), 4 readings, 1 quiz
Week
4

Week 4

2 hours to complete

Creating an SEO Campaign

2 hours to complete
10 videos (Total 51 min)

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