Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads.
This course is part of the Digital Advertising Strategy Specialization
About this Course
What you will learn
Understand why search can be a powerful part of any marketing campaign
Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals
Build a search campaign from start to ongoing optimization
Leverage Google’s tools including optimization score, campaign planner, and automated bidding
Syllabus - What you will learn from this course
Google's Take on Auction Ads
Google's Take on Bidding, Audiences, and Tools
Google Ads Campaigns
- 5 stars70.73%
- 4 stars14.63%
- 3 stars7.31%
- 2 stars6.09%
- 1 star1.21%
TOP REVIEWS FROM SEARCH ADVERTISING
Good Course. I recommend to do the full specialization of this course series.
Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign
Great Learning Experience from Coursera.I would love to more courses here
Practical, applies to actually employing these skills for business. Highly recommend!
About the Digital Advertising Strategy Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.