Meta

Social Media Management

211,374 already enrolled

Gain insight into a topic and learn the fundamentals.
4.9

(5,074 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 17 hours
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.9

(5,074 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 17 hours
Learn at your own pace
98%
Most learners liked this course

What you'll learn

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes, 8 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.

What's included

15 videos9 readings1 quiz1 assignment1 peer review2 discussion prompts

This week you will learn the elements of a post and how to create one for a business using text and images effectively.

What's included

11 videos1 reading1 quiz1 assignment1 peer review1 discussion prompt

This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.

What's included

14 videos3 readings1 quiz1 assignment1 peer review1 discussion prompt

This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.

What's included

8 videos2 readings1 quiz1 assignment1 discussion prompt

In this optional module, you learn what generative AI is and how it functions. You also discover how GenAI can be applied in different business scenarios as well as navigating the concerns around its usage. Then you explore how you can utilize generative AI to enhance your social media strategy by using AI to help hone in on your target audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.

What's included

9 videos6 readings4 assignments

Instructor

Instructor ratings
4.9 (1,932 ratings)
Anke Audenaert
Meta
38 Courses711,688 learners

Offered by

Meta

Recommended if you're interested in Marketing

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Learner reviews

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4.9

5,074 reviews

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HA
5

Reviewed on Sep 19, 2023

CB
5

Reviewed on Jul 16, 2022

GZ
5

Reviewed on May 2, 2021

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