This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
International Marketing & Cross Industry Growth Specialization
International Marketing & Cross Industry Growth . Harness your cross-country and cross-industry innovation skills.
Instructors: Dae Ryun Chang
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Specialization - 6 course series
Intro to International Marketing
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International Marketing Entry and Execution
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International B2B (Business to Business) Marketing
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International Hospitality & Healthcare Services Marketing
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International Entertainment and Sports Marketing
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International Marketing & Cross Industry Growth Capstone Project
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Frequently asked questions
The five courses will take 16 weeks and the capstone project will take approximately 4~5 weeks. Therefore the Specialization can be competed in 20~21 weeks.
Each course will initially be launched one per month.
No prior knowledge of marketing or the industries covered is required.