Google Digital Marketing & E-Commerce
Completed by Poliana Bertolai on July 4, 2025
Verified learner ·
Badge ID: J4u-raxsT4KLvq2sbF-CFw
About this Badge
This professional certificate will walk you through the foundation of understanding digital marketing and e-commerce. If you have any questions or concerns please contact Dr. Raquel Benitez and Dr. Wael Brahim.
Learning objectives
- Utilize AI tools to enhance productivity and decision-making in real-world scenarios.
- Identify and mitigate potential biases in AI applications to ensure responsible use.
- Define digital marketing and e-commerce roles and strategies within an organization.
- Explain the marketing funnel and its impact on the customer journey.
Skills learned
- Artificial Intelligence and Machine Learning (AI/ML)
- Search Engine Optimization
- Complex Problem Solving
- Search Engine Marketing
- Natural Language Processing
- Marketing Strategy and Techniques
- Human Computer Interaction
- Content Creation
- Brand Awareness
- Generative AI
- Target Audience
- Artificial Intelligence
- Social Media Marketing
- Information Privacy
- Performance Measurement
- Customer Engagement
- Security Awareness
- Marketing Channel
- Content Marketing
- Productivity Software
- Innovation
- Data Ethics
- Advertising
- Branding
- Data Storytelling
- Workflow Management
- Customer Analysis
- Marketing Analytics
- Automation
- Data-Driven Decision-Making
- E-Commerce
- Digital Communications
- Skills section collapsed. Showing 5 of 32 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.