Meta Social Media Marketing
Completed by Jonas Ray Bauzon on April 21, 2026
Verified learner ·
Badge ID: Z2MWPs21QkujFj7NtXJLoA
About this Badge
The Meta Social Media Marketing certification offers hands-on training in strategy, content creation, analytics, and advertising. Gain practical skills using tools like GenAI to run effective campaigns and drive results. Coursera access begins when you activate your account and lasts for the full program duration (12 weeks)—so start early and complete your courses on time!
Learning objectives
- Create and manage effective social media ad campaigns using platforms like Facebook and Instagram, including crafting compelling visuals and copy.
- Analyze and optimize social media marketing campaigns through techniques such as A/B testing and ROI evaluation, and effectively communicate results to a team.
- Develop and implement a comprehensive social media strategy, including setting SMART goals, defining target audiences, and managing content calendars.
Skills learned
- Social Media Marketing
- Advertising Campaigns
- Social Media Content
- Social Media Strategy
- Marketing Communications
- Social Media Management
- Return On Investment
- Marketing Strategies
- Marketing Channel
- Marketing Effectiveness
- Content Marketing
- Digital Marketing
- Marketing Analytics
- Goal Setting
- Target Audience
- Generative AI
- Content Creation
- Performance Metric
- Quantitative Research
- Information Privacy
- Customer Engagement
- Data Presentation
- Statistical Reporting
- Project Closure
- Business Metrics
- Performance Reporting
- Data Collection
- Bidding
- Advertising
- Presentations
- Copywriting
- Campaign Management
- Media Planning
- Budgeting
- Social Media
- Performance Analysis
- Content Management
- Brand Management
- Communication
- Data Analysis
- Marketing
- Key Performance Indicators (KPIs)
- Skills section collapsed. Showing 8 of 44 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.