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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • K

    King Abdullah University of Science and Technology

    Fundamental Skills in Bioinformatics

    Skills you'll gain: Statistical Analysis, Bioinformatics, Unix, Scientific Visualization, Statistical Programming, R (Software), Unix Shell, R Programming, Rmarkdown, Unix Commands, Data Analysis, Data Quality, Statistical Hypothesis Testing, Exploratory Data Analysis, Data Visualization, Data Cleansing, Programming Principles, Pandas (Python Package), Python Programming, NumPy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    93 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Infectious Disease Transmission Models for Decision-Makers

    Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Public Health and Disease Prevention, Policy Analysis, Mathematical Modeling, Case Studies, Biostatistics, Predictive Modeling, Vulnerability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    642 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Retail Digital Supply Chain

    Skills you'll gain: Digital Transformation, Supply Chain Management, E-Commerce, Supply Chain, Retail Store Operations, Analytics, Digital Analysis, Supply Chain Systems, Business Analytics, Business Technologies, Descriptive Analytics, Customer Demand Planning, Customer experience strategy (CX), Predictive Analytics, Consumer Behaviour, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Toronto

    Transformational Leadership for Inclusive Innovation

    Skills you'll gain: Organizational Change, Influencing, Organizational Leadership, Leadership Development, Leadership, Diversity and Inclusion, Change Management, Thought Leadership, Team Management, Business Transformation, Drive Engagement, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Advocacy, Innovation, Workplace inclusivity, Overcoming Objections, Stakeholder Engagement, Cultural Diversity, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    177 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    International Business Environment

    Skills you'll gain: Business Strategy, Competitive Analysis, Market Analysis, Strategic Thinking, Business Analysis, Product Strategy, Analysis, Business, Product Lifecycle Management, Market Share, Business Management, Corporate Strategy, Strategic Decision-Making, Organizational Strategy, Growth Strategies, Cultural Diversity, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    397 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Media Relations, Business Ethics, Branding, Research, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    662 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Business Marketing, Content Scheduling, Brand Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Web Presence, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    Whizlabs

    Exam Prep PL-300: Microsoft Power BI Data Analyst Associate

    Skills you'll gain: Dashboard Creation, Power BI, Data-Driven Decision-Making, Business Intelligence, Data Presentation, Data Storytelling, Data Visualization Software, Data Transformation, Data Analysis Expressions (DAX), Data Modeling, Star Schema, Pivot Tables And Charts, Key Performance Indicators (KPIs), Data Processing, Interactive Data Visualization, Microsoft Power Platform, Microsoft Excel, Data Management, Data Analysis, Advanced Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 1 - 3 Months

  • E

    EDUCBA

    IoT Enabled Farming

    Skills you'll gain: Internet Of Things, Advanced Analytics, Big Data, Data Management, Wireless Networks, Predictive Analytics, Applied Machine Learning, Analytics, Water Sustainability, Data-Driven Decision-Making, Sustainable Systems, Environmental Monitoring, Geospatial Information and Technology, Telecommunications, Sustainable Technologies, Real Time Data, Automation, Data Analysis, Control Systems, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    289 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Innovation for Entrepreneurs: From Idea to Marketplace

    Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design and Product, Product Testing, Marketing Planning, New Business Development, Customer Insights, Customer Analysis, Business Strategies, Team Motivation, Ideation, Market Opportunities, Market Research, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    707 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    HubSpot: Working with a ticketing system

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • W

    Wesleyan University

    Data Management and Visualization

    Skills you'll gain: Descriptive Statistics, Plot (Graphics), Statistical Visualization, Data Manipulation, Data Presentation, Data Visualization Software, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Descriptive Analytics, Exploratory Data Analysis, Statistical Analysis, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    945 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Fundamental Skills in Bioinformatics: King Abdullah University of Science and Technology
  • Infectious Disease Transmission Models for Decision-Makers: Johns Hopkins University
  • Retail Digital Supply Chain: University of Pennsylvania
  • Transformational Leadership for Inclusive Innovation: University of Toronto
  • International Business Environment: University of London
  • Principles of Public Relations: University of Colorado Boulder
  • TikTok for Business: Aptly
  • Exam Prep PL-300: Microsoft Power BI Data Analyst Associate: Whizlabs
  • IoT Enabled Farming: EDUCBA
  • Innovation for Entrepreneurs: From Idea to Marketplace: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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