Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Working Capital, Cash Flows, Spreadsheet Software, Income Statement, Financial Analysis, Financial Accounting, Revenue Recognition, Business Valuation, Generally Accepted Accounting Principles (GAAP), Business Reporting, Balance Sheet, Data Visualization, Capital Expenditure, Accounts Receivable, Financial Modeling, Finance, Corporate Finance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Instagram, Social Media Content, Content Creation, Graphic and Visual Design Software, Graphic Design, Social Media Marketing, Video Production, Social Justice
Beginner · Guided Project · Less Than 2 Hours

Adobe
Skills you'll gain: Adobe Acrobat, Document Management, Workflow Management, Collaborative Software, Design Reviews, Project Design, File Management, Client Services, Marketing Collateral, Graphic Design, Digital Design, Version Control, Creative Design, Branding, Constructive Feedback
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Scheduling, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Machine Learning Algorithms, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Data Processing, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Natural Language Processing, Statistical Analysis, Performance Metric
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Applied Machine Learning, Jupyter, Data Processing, Predictive Modeling, Machine Learning, Predictive Analytics, Data Manipulation, Data Science, Data Analysis, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Recruitment, Talent Recruitment, Professional Development, Organizational Structure, Virtual Teams, People Development, Cultural Diversity, Applicant Tracking Systems, Human Capital, Professional Networking, Team Building, Lifelong Learning, Innovation, Decision Making, Employee Onboarding, Change Management, Time Management, Learning Strategies, Digital Transformation, Emerging Technologies
Intermediate · Specialization · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Analytics, Data Modeling, MySQL, Business Analytics, Apache Hadoop, Star Schema, Unstructured Data, Database Design, SQL, Data Transformation
Intermediate · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Big Data, Analytics, Data Processing, Data Analysis, Data Strategy, Data Lakes, Data Storage, Data Warehousing, Data Management, Data Infrastructure, Data Architecture, Data Capture, Unstructured Data, Real Time Data
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Probability, Probability & Statistics, Probability Distribution, Bayesian Statistics, Statistics, Data Analysis, Statistical Analysis, Artificial Intelligence
Build toward a degree
Intermediate · Course · 1 - 3 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Recruitment, Talent Pipelining, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Sourcing, Performance Metric, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Compensation Management, Coordination, Key Performance Indicators (KPIs), Performance Reporting, Market Research, Performance Analysis, Self-Awareness
Beginner · Professional Certificate · 3 - 6 Months