• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • Q

    Queen Mary University of London

    Analysis and Interpretation of Data

    Skills you'll gain: Analytics, Data Analysis, Digital Brand Strategy, Digital Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Data Quality, Probability & Statistics, Statistical Methods, Exploratory Data Analysis, Logistic Regression, Market Research, Return On Investment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Intro to Analytic Thinking, Data Science, and Data Mining

    Skills you'll gain: Analytical Skills, Data Ethics, Data Mining, Data Science, Business Analytics, Big Data, Analytics, Descriptive Analytics, Data Analysis Software, Predictive Analytics, Small Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    158 reviews

    Intermediate · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Prompt Engineering Tools, Prompt Patterns, Responsible AI, Generative Model Architectures, Google Gemini, AI literacy, LLM Application, Model Evaluation, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The University of Notre Dame

    Ethics of Technology

    Skills you'll gain: Data Ethics, Analytics, Analytical Skills, Responsible AI, Ethical Standards And Conduct, Machine Learning, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Information Privacy, Artificial Intelligence, Predictive Analytics, Social Justice, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Executive Data Science Capstone

    Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Technical Communication, Data Strategy, Project Implementation, Data Analysis, Team Building, Team Management, Cross-Functional Team Leadership, Case Studies, Decision Making, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Entender el diseño

    Skills you'll gain: Design Research, Design Thinking, Creative Thinking, Design, Creative Problem-Solving, Design Strategies, Aesthetics, Case Studies, User Experience Design, Sustainable Design, Graphic Design, Social Impact, Consumer Behaviour, Environmental Issue, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    564 reviews

    Mixed · Course · 1 - 3 Months

  • E

    EDHEC Business School

    Mastering Luxury Hospitality: Fundamentals to Leadership

    Skills you'll gain: Hospitality Services, Hospitality Management, Hospitality and Food Services, Guest Relations, Hospitality, Hotel And Restaurant Management, Hotels and Accommodations, Customer Service, Leadership, Leadership Development, Personalized Service, Customer experience improvement, Customer Complaint Resolution, Verbal Communication Skills, Operational Excellence, Talent Management, Customer Insights, Sustainability Standards, Sustainable Business, Target Market

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Planning, Economic Development, Global Marketing, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Investments, Finance, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    136 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • D

    Dell

    Selling with Confidence

    Skills you'll gain: Overcoming Objections, Closing (Sales), Value Propositions, Selling Techniques, Sales Presentation, General Sales Practices, Sales Presentations, Technical Sales, Phone Sales, Telephone Skills, Inside Sales, Sales Strategy, Sales Process, Sales, Sales Development, Business Communication, Outside Sales, Consumer Behaviour, Customer Service

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Machine Learning for Accounting with Python

    Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Model Optimization, Scikit Learn (Machine Learning Library), Model Training, Unsupervised Learning, Text Mining, Time Series Analysis and Forecasting, Pandas (Python Package), Classification Algorithms, Machine Learning, Applied Machine Learning, Supervised Learning, Predictive Modeling, Unstructured Data, Feature Engineering, Jupyter, Regression Analysis, Data Preprocessing, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Fundamentals of Software Architecture for Big Data

    Skills you'll gain: Service Level, Software Engineering, Software Systems, Software Architecture, Distributed Computing, Data Architecture, Microservices, Software Development, Transaction Processing, Program Development, Test Driven Development (TDD), Blockchain, Big Data, Data Structures, System Monitoring, Database Theory, Databases

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    92 reviews

    Advanced · Course · 1 - 4 Weeks

1…212213214…489

In summary, here are 10 of our most popular customer analytics courses

  • Analysis and Interpretation of Data: Queen Mary University of London
  • Intro to Analytic Thinking, Data Science, and Data Mining: University of California, Irvine
  • Generative AI: Prompt Engineering Basics: Board Infinity
  • Ethics of Technology: The University of Notre Dame
  • Executive Data Science Capstone: Johns Hopkins University
  • Entender el diseño: Arizona State University
  • Mastering Luxury Hospitality: Fundamentals to Leadership : EDHEC Business School
  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • Product and Service Development: Empathy Mapping with Miro: Coursera
  • Selling with Confidence: Dell

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok