• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • E

    ESSCA School of Management

    The User Journey Mapping Method for Innovation

    Skills you'll gain: Journey Mapping, Design Thinking, Innovation, User Experience, Service Design, Persona (User Experience), Human Centered Design, Ideation, Experience Design, User Research, AI literacy, User Centered Design, Customer experience improvement, New Product Development, UI/UX Strategy, Generative AI Agents, Customer Insights, Customer Analysis, Needs Assessment, Generative AI

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing

    ★ 4.6 (185) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Sales and Distribution Management

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • S

    STARWEAVER

    Professional Prospecting and Client Engagement

    Skills you'll gain: Stakeholder Management, Sales Prospecting, Stakeholder Engagement, Prospecting and Qualification, Cold Calling, Sales Development, Stakeholder Analysis, Account Management, Sales Pipelines, Sales, Sales Process, Consultative Selling, Account Strategy, Outbound Calls, Customer Relationship Management (CRM) Software, Customer Relationship Management, Active Listening, Customer Engagement, Professional Networking, Client Support

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • M

    Microsoft

    Enterprise Product Management Fundamentals

    Skills you'll gain: Product Development, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Planning, Product Requirements, Agile Product Development, AI Product Strategy, Cross-Functional Collaboration, Product Strategy, Market Analysis, Business Research, Compliance Management, Competitive Analysis, Cross-Functional Team Leadership, Enterprise Security, Agile Methodology

    ★ 4.5 (318) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Brand Management, Campaign Management, Target Audience, Marketing Operations

    ★ 4.7 (285) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, New Business Development

    ★ 4.7 (1.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    INSEAD

    Blockchain Revolution

    Skills you'll gain: Blockchain, Digital Assets, Ledgers (Accounting), Peer Review, FinTech, Intellectual Property, Business Transformation, Financial Inclusion, Business Leadership, Governance, Plan Execution, Market Opportunities, Strategic Leadership, Payment Systems, Technology Strategies, Digital Transformation, Business Analysis, Business, Strategic Thinking, Emerging Technologies

    ★ 4.7 (3.1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Product Knowledge, Value Propositions, Competitive Analysis

    ★ 4.6 (1.4K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Learn Options Trading Strategies

    Skills you'll gain: Derivatives, Financial Trading, Securities Trading, Profit and Loss (P&L) Management, Analysis, Risk Analysis, Risk Management, Equities, Market Trend, Financial Market, Investments, Market Dynamics, Planning, Go To Market Strategy, Market Analysis, Finance, Learning Strategies, IT Management, Key Management, Mechanics

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Geneva

    International Organizations Management

    Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Organizational Leadership, Fundraising, Business Management, Leadership, Governance, Organizational Structure, World History, Branding

    ★ 4.8 (2K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • H

    HRCI

    Workforce Development and Organizational Effectiveness

    Skills you'll gain: Training and Development, Adult Learning Principles, Succession Planning, Performance Improvement, Quality Improvement, Employee Retention, Workforce Development, Organizational Development, Employee Training, Human Resources, Process Improvement, Training Programs, Quality Management, Human Resources Management and Planning, Management Training And Development, Human Resource Strategy, Job Analysis, People Development, Law, Regulation, and Compliance, Needs Assessment

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…103104105…529

In summary, here are 10 of our most popular marketing strategy courses

  • The User Journey Mapping Method for Innovation: ESSCA School of Management
  • Research Report: Delivering Insights: University of California, Davis
  • Sales and Distribution Management: Sage Publications
  • Professional Prospecting and Client Engagement: STARWEAVER
  • Enterprise Product Management Fundamentals: Microsoft
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Blockchain Revolution: INSEAD
  • Product Management: An Introduction: IBM
  • Learn Options Trading Strategies: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok