• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • S

    Stanford University

    The AI Awakening: Implications for the Economy and Society

    Skills you'll gain: Generative AI, Generative Model Architectures, Workforce Development, OpenAI, AI literacy, Workforce Planning, Employee Training, Digital Transformation, Economics, Policy, and Social Studies, Artificial Intelligence, Responsible AI, Model Training, Anthropic Claude, Economics, Economic Development

    ★ 4.7 (137) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Manchester

    Water Supply and Sanitation Policy in Developing Countries Part 1: Understanding Complex Problems

    Skills you'll gain: Water Resources, Sanitation, Water Sustainability, Water Resource Management, Sustainable Development, Economics, Policy, and Social Studies, Climate Change Adaptation, Policy Development, Economic Development, Health Disparities, Public Health, Political Sciences, Economics, Supply And Demand

    ★ 4.7 (352) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • G

    Goodwill Industries International

    Client Intake, Assessments, Skill Analysis and Planning

    Skills you'll gain: Accountability, Recruitment, Client Services, Needs Assessment, Prospecting and Qualification, Gap Analysis, Goal Setting, Coaching, Recruitment Strategies, Community Outreach, Case Management, Critical Thinking, Overcoming Obstacles

    ★ 4.6 (86) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Macquarie University

    Online education: The foundations of online teaching

    Skills you'll gain: Pedagogy, Instructional Design, Teaching, Virtual Environment, AI literacy

    ★ 4.7 (311) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Manchester

    Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions

    Skills you'll gain: Sanitation, Water Resources, Water Sustainability, Water Resource Management, Policy Development, Policy Analysis, Economics, Policy, and Social Studies, Public Health, Public Health and Disease Prevention, Community Development, Health Disparities, Social Sciences, Behavioral Economics, Regulatory Compliance, Revenue Management, Innovation, Regulatory Requirements

    ★ 4.7 (81) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad Nacional Autónoma de México

    Seguridad hídrica

    Skills you'll gain: Water Sustainability, Water Resources, Water Resource Management, Natural Resource Management, Hydrology, Water Quality, Environment and Resource Management, Climate Change Adaptation, Sanitation, Sustainable Development, Sustainable Systems, Environmental Science, Risk Management, Mitigation

    ★ 4.9 (501) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Teacher SEL: Programs, Possibilities, and Contexts

    Skills you'll gain: Education and Training, Mindfulness, Teaching, Self-Awareness, Courage, Empathy & Emotional Intelligence, Pedagogy, Meditation & Breathwork, Higher Education, Storytelling, Parent Communication, Cultural Responsiveness, Trustworthiness, Stress Management, Emotional Intelligence, Community Development, Collaboration, Liberal Arts

    ★ 4.7 (160) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Improving Classroom Management with Class Dojo

    Skills you'll gain: Classroom Management, Education Software and Technology, Real Time Data, Data Management, Record Keeping

    ★ 4.6 (156) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    ★ 4.3 (1.1K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • O

    O.P. Jindal Global University

    American Politics, Foreign Policy, and US-India Ties

    Skills you'll gain: Social Studies, Political Sciences, International Relations, Diversity Awareness, Social Justice, Public Policies, Culture, Economics, Policy, and Social Studies, Sociology, Financial Policy, Social Sciences, Cultural Diversity, International Finance, Intercultural Competence, Diplomacy, Immigration Law, Economics, World History, Policy Analysis, Strategic Partnership

    ★ 4.4 (28) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Assessment for Learning

    Skills you'll gain: Data Mining, Education Software and Technology, Digital pedagogy, Program Evaluation, Learning Management Systems, Analytics, Data Ethics, AI Personalization, Data Access, Natural Language Processing

    ★ 4.6 (331) · Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Analytics & Optimization Workshop (LinkedIn Focus)

    Skills you'll gain: Content Performance Analysis, LinkedIn, Social Media Analytics, Social Media, Social Media Content, Social Media Marketing, Spreadsheet Software, Instagram, Content Optimization, Social Media Management, Driving engagement, Data-Driven Marketing, Performance Reporting, Content Strategy, User Feedback, Prompt Engineering, Performance Analysis, Workflow Management, AI Integrations, Analytics

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
1…104105106…591

In summary, here are 10 of our most popular social media marketing courses

  • The AI Awakening: Implications for the Economy and Society: Stanford University
  • Water Supply and Sanitation Policy in Developing Countries Part 1: Understanding Complex Problems: University of Manchester
  • Client Intake, Assessments, Skill Analysis and Planning: Goodwill Industries International
  • Online education: The foundations of online teaching: Macquarie University
  • Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions: University of Manchester
  • Seguridad hídrica: Universidad Nacional Autónoma de México
  • Teacher SEL: Programs, Possibilities, and Contexts: University of Colorado Boulder
  • Improving Classroom Management with Class Dojo: Coursera
  • Create a Promotional Video using Canva: Coursera
  • American Politics, Foreign Policy, and US-India Ties: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok