• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    Universidad Nacional de Colombia

    Escritura académica. Estilos de citación y referenciación.

    Skills you'll gain: Student Engagement, Learning Strategies, Writing and Editing, Multimedia, Writing, Learning Styles, Style Guides, Research, Intellectual Property

    ★ 4.9 (202) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • N

    National Taiwan University

    Taiwan Law in Focus: Economy, Society and Democracy

    Skills you'll gain: Civil Law, Court Systems, Legal Proceedings, Litigation and Civil Justice, Case Law, Law, Regulation, and Compliance, Governance, Social Justice, Social Sciences, Gerontology, Political Sciences, Regulation and Legal Compliance, Economic Development

    ★ 4.6 (32) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Campaign Planning, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Digital Advertising, Marketing, Digital Marketing, Budgeting, Cost Management

    ★ 4.7 (438) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • U

    University of Pennsylvania

    Patent Law

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Risk, Regulation and Legal Compliance, Case Studies, Case Law, Business Strategy, Lawsuits, Innovation, Court Systems, Analysis, Litigation and Civil Justice

    ★ 4.8 (325) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    The University of Edinburgh

    Football: More than a Game

    Skills you'll gain: Culture, International Relations, Finance, Diplomacy, Social Impact, Cultural Diversity, Social Sciences, Socioeconomics, Economics, Policy, and Social Studies, Social Justice, World History, Governance, Community Development, Advocacy, Data Analysis, Economic Development, Diversity Equity and Inclusion Initiatives

    ★ 4.5 (41) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Council on Foreign Relations

    Global Affairs Explained

    Skills you'll gain: International Relations, Diplomacy, World History, Political Sciences, Public Policies, International Finance, Economics, Policy, and Social Studies, Climate Change Programs, Public Health, Economic Development, Governance, Policy Development, Social Sciences, Environmental Issue, Socioeconomics, Policy Analysis, Research, and Development, Policy Analysis, Economics, Decision Making, Strategic Thinking

    ★ 4.4 (16) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Houston

    Powerful Tools for Teaching and Learning: Web 2.0 Tools

    Skills you'll gain: Collaborative Software, Digital pedagogy, Education Software and Technology, Collaboration, Learning Management Systems, Teaching, Communication, Technology Strategies, Technology Solutions, Web Applications, Communication Systems, Digital Communications

    ★ 4.5 (189) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    ESSEC Business School

    La Philanthropie : Comprendre et Agir

    Skills you'll gain: Philanthropy, Fundraising, Social Impact, Socioeconomics, Social Justice, Innovation, Tax, Corporate Sustainability, Program Evaluation, Legal Risk, Public Policies, Economics, Policy, and Social Studies, Social Sciences, Tax Management, Strategic Decision-Making, Governance, Economics, Decision Making, Psychology, Behavioral Economics

    ★ 4.8 (132) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Princeton University

    Global Systemic Risk

    Skills you'll gain: Risk Analysis, Analysis, Systems Thinking, World History, International Relations, Risk Management, Systems Analysis, Social Network Analysis, International Finance, Financial Systems, Infectious Diseases, Public Health, Socioeconomics, Social Sciences, Health Policy, Governance, Epidemiology, Complex Problem Solving, Economics, Supply Chain

    ★ 4.7 (457) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • É

    École Polytechnique Fédérale de Lausanne

    Innovative Governance of Large Urban Systems

    Skills you'll gain: Social Justice, Community Development, Governance, Land Management, Sustainable Systems, Sustainable Development, Systems Thinking, Economics, Policy, and Social Studies, Public Administration, Information Technology, Economic Development, Socioeconomics, Policy Analysis, Research, and Development, Financial Policy, Social Impact, Digital Transformation, Technology Strategies, Stakeholder Engagement, Case Studies

    ★ 4.7 (185) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Pittsburgh

    Disability Awareness and Support

    Skills you'll gain: Educational Materials, Web Content Accessibility Guidelines, Disabilities, Education and Training, Adaptive Equipment, Instructional Design, Education Software and Technology, Case Studies, Diversity Training, Student Support and Services, Student Services, Diversity Awareness, Higher Education, Diversity Equity and Inclusion Initiatives

    ★ 4.6 (333) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Virginia

    The Economics of AI

    Skills you'll gain: Agentic systems, Generative AI Agents, Economics, Policy, and Social Studies, Economics, Artificial Intelligence, Economic Development, AI literacy, Socioeconomics, Public Policies, Automation, Labor Relations, Market Dynamics, Growth Strategies, Policy Analysis, Innovation, Production Process

    ★ 4.5 (96) · Advanced · Course · 1 - 3 Months

    Category: Preview
    Preview
1…105106107…591

In summary, here are 10 of our most popular social media marketing courses

  • Escritura académica. Estilos de citación y referenciación.: Universidad Nacional de Colombia
  • Taiwan Law in Focus: Economy, Society and Democracy: National Taiwan University
  • How to Set Up a Facebook Ads Campaign: Coursera
  • Patent Law: University of Pennsylvania
  • Football: More than a Game: The University of Edinburgh
  • Global Affairs Explained: Council on Foreign Relations
  • Powerful Tools for Teaching and Learning: Web 2.0 Tools: University of Houston
  • La Philanthropie : Comprendre et Agir: ESSEC Business School
  • Global Systemic Risk: Princeton University
  • Innovative Governance of Large Urban Systems: École Polytechnique Fédérale de Lausanne

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok