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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • K

    Kennesaw State University

    Social Media & Marketing - Jagdish Sheth

    Skills you'll gain: Marketing, MarTech, Shared Media, Social Media Marketing, Marketing Strategies, Digital Transformation, Content Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Social Media, Branding, Digital Media Strategy, Market Dynamics, Digital Advertising, E-Commerce, Emerging Technologies, Empowerment, Innovation

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Literacy, Data Integration, Analytics, Data Analysis

    ★ 4.8 (2.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Meta

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Performance Metric, Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Business Analytics, Analytical Skills, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing

    ★ 4.8 (1.1K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of California, Irvine

    Human Resources Analytics

    Skills you'll gain: Data Storytelling, People Analytics, Data Presentation, Employee Relations, Human Resource Strategy, Human Resource Management, Performance Metric, Data Strategy, Employee Training, Dashboard, Business Metrics, Employee Engagement, Business Analysis, Employee Retention, Data Analysis, Training and Development, Compensation and Benefits, Compensation Strategy, Talent Recruitment, Mental Health

    ★ 4.6 (2.2K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    LearnQuest

    Social Selling: Leveraging Social Media for Sales Success

    Skills you'll gain: Sales, Sales Strategy, Sales Training, Sales Enablement, Marketing Automation, Sales Management, Sales Pipelines, Selling Techniques, Social Media Marketing, Lead Generation, Social Media, Social Media Campaigns, Customer Relationship Management (CRM) Software, Storytelling, Persona Development, Global Marketing, Target Audience, Trend Analysis, Competitive Intelligence, Benchmarking

    Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Flick Social for Beginners: Accelerating Social Media Output

    Skills you'll gain: Social Media Campaigns, Content Scheduling, Social Media Management, Social Media, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Campaign Management, Digital Marketing Tools, Campaign Planning, Target Market, Driving engagement, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Virginia

    Product Analytics and AI

    Skills you'll gain: Agile Product Development, Product Improvement, Customer Analysis, Analytics, Analytical Skills, Demand Planning, Usability Testing, Product Management, Customer Insights, AI Product Strategy, A/B Testing, Product Development, Agile Methodology, User Experience, Customer Demand Planning, Advanced Analytics, Data-Driven Decision-Making, Customer experience improvement, Agile Software Development, Software Development

    ★ 4.7 (514) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Social Media Automation using Python

    Skills you'll gain: Email Automation, Automation, Application Programming Interface (API), Scripting, Gmail, Python Programming, Data Import/Export

    Intermediate · Course · 1 - 3 Months

  • R

    Rutgers the State University of New Jersey

    Supply Chain Analytics

    Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Systems, Market Opportunities, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer Analysis, Supply Chain Planning, Customer experience improvement, Customer experience strategy (CX), Inventory and Warehousing, Analytics, Financial Analysis, Inventory Management System, Inventory Control, Financial Data, Data Analysis, Cost Estimation

    ★ 4.7 (836) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google

    Google Data Analytics

    Skills you'll gain: Data Storytelling, Rmarkdown, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Interactive Data Visualization, Data Validation, Ggplot2, R (Software), Sampling (Statistics), Spreadsheet Software, Data Analysis, Stakeholder Communications, LinkedIn, Object Oriented Programming (OOP), File Management, Web Presence, Data Structures, Interviewing Skills

    ★ 4.8 (182K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • P

    Pearson

    Collaboration and Social Media Information Systems

    Skills you'll gain: Management Information Systems, Stakeholder Engagement, Strategic Communication, Social Media Management, Information Systems, Stakeholder Communications, Social Media, Stakeholder Management, Drive Engagement, Social Media Strategy, Communication Planning, Corporate Communications, Innovation, Brand Management, Collaborative Software, Internal Communications, Stakeholder Analysis, Professional Networking, Communication, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • G

    Google

    Google Advanced Data Analytics

    Skills you'll gain: Interactive Data Visualization, Statistics, Descriptive Statistics, Logistic Regression, Decision Tree Learning, Advanced Analytics, Probability & Statistics, Probability Distribution, Statistical Inference, Applied Machine Learning, Data-Driven Decision-Making, Supervised Learning, Workflow Management, Statistical Methods, Statistical Modeling, Data Cleansing, Data Structures, Interviewing Skills, NumPy, Professional Development

    ★ 4.8 (12K) · Advanced · Professional Certificate · 3 - 6 Months

    Category: Job Ready
    Job Ready
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In summary, here are 10 of our most popular social media analytics courses

  • Social Media & Marketing - Jagdish Sheth: Kennesaw State University
  • Marketing Analytics Foundation: Meta
  • Introduction to Data Analytics: Meta
  • Human Resources Analytics: University of California, Irvine
  • Social Selling: Leveraging Social Media for Sales Success: LearnQuest
  • Flick Social for Beginners: Accelerating Social Media Output: Coursera
  • Product Analytics and AI: University of Virginia
  • Social Media Automation using Python: Packt
  • Supply Chain Analytics: Rutgers the State University of New Jersey
  • Google Data Analytics: Google

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