Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Usability Testing, Product Planning, Project Management Life Cycle, Product Roadmaps, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, User Acceptance Testing (UAT), Stakeholder Analysis, Market Analysis, Team Building, Market Research
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Research Methodologies, Social Sciences, Responsible AI, Analytics, Machine Learning, Data Mining, Case Studies, Algorithms
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: R Programming, R (Software), Statistical Analysis, Statistical Methods, Statistical Modeling, Data Analysis, Probability & Statistics, Regression Analysis, Research Design, Graph Theory
Intermediate · Course · 1 - 3 Months

University of New Mexico
Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Intercultural Competence, Workforce Management, Economics, Market Dynamics
Mixed · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Magnetic Resonance Imaging, Medical Imaging, Radiology, Data Analysis, Research Design, Image Analysis, Neurology, Statistical Analysis, Statistical Modeling, Data Processing, Statistics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Responsible AI, Artificial Intelligence, Statistical Modeling, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Data Collection, Risk Modeling, AI Product Strategy, Ethical Standards And Conduct, Computational Thinking, Economic Development, Economics
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Global Marketing, Business, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Governance, Strategic Partnership, Corporate Finance, Business Ethics, Value Propositions, Growth Strategies, New Business Development, Strategic Decision-Making, Resource Allocation, Innovation
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Classification And Regression Tree (CART), Applied Machine Learning, Supervised Learning, Predictive Modeling, Text Mining, Machine Learning Algorithms, Feature Engineering, Data Cleansing, Scalability, Risking, Machine Learning, Natural Language Processing, Big Data, Probability & Statistics, Algorithms
Mixed · Course · 1 - 3 Months

Skills you'll gain: Logo Design, Canva (Software), Video Production, Graphic Design, Graphic and Visual Design, Content Creation, Creative Design, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Global Marketing, Branding, Brand Strategy, Business Management, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Analysis
Beginner · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business
Beginner · Specialization · 1 - 3 Months