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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Data & Finance for the future

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Analytics, Regression Analysis, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Balance Sheet, Cash Flows, Income Statement, Working Capital, Statistical Methods, International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    488 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Reproducible Research

    Skills you'll gain: Rmarkdown, Knitr, Data Sharing, Quantitative Research, Statistical Reporting, Data Analysis, Statistical Analysis, Data Validation, R Programming, Verification And Validation, Technical Communication, Software Documentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Programa en Desarrollo de nuevas empresas

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, User Feedback, Entrepreneurship, Team Building, New Product Development, Leadership Development, New Business Development, Business Marketing, Performance Metric, Revenue Forecasting, Product Development, Profit and Loss (P&L) Management, Cash Flows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Corporate Strategy

    Skills you'll gain: Corporate Strategy, Stakeholder Analysis, Corporate Sustainability, Organizational Structure, Organizational Strategy, Governance, Business Strategy, Stakeholder Management, Global Marketing, Mergers & Acquisitions, Business Analysis, Business Ethics, Competitive Analysis, Strategic Decision-Making, Cost Benefit Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Project Planning, Business Development, Agile Product Development, Test Planning, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    571 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Digital Advertising

    Skills you'll gain: Digital Advertising, Online Advertising, Contextual Advertising, Advertising, Pay Per Click Advertising, Performance marketing, Google Ads, Advertising Campaigns, Paid media, Marketing, Media Planning, Search Engine Marketing, Social Media Campaigns, Social Media Marketing, Social Media, Social Media Strategy, Video Production, Key Performance Indicators (KPIs), Benchmarking, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    455 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Performance marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    724 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Meeting Investors' Goals

    Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Deploy and Maintain Power BI Assets and Capstone project

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Dashboard, Business Intelligence, Data Management, Data Security, Microsoft Azure, Microsoft SQL Servers, Data Analysis, SQL, Data Modeling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    292 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    DeepLearning.AI

    الذكاء الاصطناعي للجميع

    Skills you'll gain: Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Business Analytics, Responsible AI, Data Ethics, Machine Learning, Digital Transformation, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    961 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Doing more with Google Sheets

    Skills you'll gain: Google Sheets, Spreadsheet Software, Excel Formulas, Pivot Tables And Charts, Collaborative Software, Data Sharing, Data Presentation, Data Visualization, Data Visualization Software, Data Analysis, Data Import/Export, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    720 reviews

    Beginner · Specialization · 3 - 6 Months

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1…141142143…415

In summary, here are 10 of our most popular marketing analytics courses

  • Data & Finance for the future: Fundação Instituto de Administração
  • Reproducible Research: Johns Hopkins University
  • Programa en Desarrollo de nuevas empresas: Universidad de los Andes
  • Corporate Strategy: University of Illinois Urbana-Champaign
  • Product Management Certification: SkillUp
  • Introduction to Digital Advertising: University of Colorado Boulder
  • Create a Google Ads Search Campaign: Coursera
  • Meeting Investors' Goals: University of Geneva
  • Deploy and Maintain Power BI Assets and Capstone project: Microsoft
  • الذكاء الاصطناعي للجميع: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
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Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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