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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • K

    Kennesaw State University

    Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

    Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Relationship Building, Innovation, Business Planning, Customer Engagement, Entrepreneurship, Target Market, Target Audience, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, New Business Development, Resource Management

    ★ 4.7 (703) · Beginner · Course · 1 - 3 Months

  • P

    Packt

    Salesforce Essentials and Core Concepts

    Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Validation, Cloud Computing Architecture, Object-Relational Mapping, Cloud Computing, Application Design, Data Integrity, System Configuration, Relationship Management, Automation

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Source Credible Data Fast & Smart

    Skills you'll gain: Analytical Skills, Research, Critical Thinking, Trustworthiness, Query Languages, Due Diligence, Market Research, Risk Management, Annual Reports

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    QuickBooks Desktop

    Skills you'll gain: QuickBooks (Accounting Software), User Accounts, Vendor Relationship Management, Vendor Management, Accounting Software, Account Management, Bookkeeping, Accounting Systems, Customer Relationship Management, Accounting and Finance Software, Inventory Management System, Financial Reporting, Small Business Accounting, Financial Planning, Budgeting, Investment Management

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft PL-300 Exam Preparation and Practice

    Skills you'll gain: Microsoft Copilot, Power BI, Data Modeling, Data Analysis Expressions (DAX), Data Visualization Software, Interactive Data Visualization, Generative AI, Data Analysis, Data Transformation, Data Maintenance, Data Management, Data Import/Export

    ★ 4.6 (679) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Monitor KPIs Live Task & Time Management

    Skills you'll gain: Risk Analysis, Trend Analysis, Project Risk Management, Project Performance, Risk Management, Dashboard, Key Performance Indicators (KPIs), Performance Metric, Project Management, Continuous Monitoring, Scope Management, Performance Measurement, Real Time Data, Budget Management, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI & CRM Insight

    Intermediate · Course · 1 - 3 Months

  • E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    ★ 4.7 (1.5K) · Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    SQL Bootcamp - From Zero to Job-Ready

    Skills you'll gain: SQL, Star Schema, Snowflake Schema, Database Theory, Databases, Database Management, Database Design, Relational Databases, Query Languages, Data Analysis, Data Management

    Intermediate · Course · 3 - 6 Months

  • A

    Amazon Web Services

    Building Data Lakes on AWS

    Skills you'll gain: Data Lakes, Data Visualization, Data Architecture, Amazon Web Services, Interactive Data Visualization, Data Engineering, Data Infrastructure, Data Warehousing, Data Processing, Data Access, Query Languages, Data Management, Data Transformation, Data Governance, Data Import/Export, Data Storage, Data Sharing, Data Science, Machine Learning

    ★ 4.7 (311) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Smart Decision Matrix

    Skills you'll gain: Decision Making, Strategic Decision-Making, Solution Selling, Decision Intelligence, Sales, Data-Driven Decision-Making, Decision Support Systems, Complex Problem Solving, Cost Benefit Analysis, Decision Tree Learning, Negotiation, Prioritization, Return On Investment

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Unfair, Deceptive, or Abusive Acts or Practices (UDAAP)

    Skills you'll gain: Compliance Management, Regulatory Compliance, Compliance Reporting, Business Ethics, Law, Regulation, and Compliance, Ethical Standards And Conduct, Regulatory Requirements, Lending and Underwriting, Financial Industry Regulatory Authorities, Risk Control, Consumer Lending, Operational Risk, Risk Management Framework, Financial Regulations, Legal Risk, Business Risk Management, Risk Management, Case Studies, Financial Services

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
  • Salesforce Essentials and Core Concepts: Packt
  • Source Credible Data Fast & Smart: Coursera
  • QuickBooks Desktop: Packt
  • Microsoft PL-300 Exam Preparation and Practice: Microsoft
  • Monitor KPIs Live Task & Time Management: Coursera
  • AI & CRM Insight : Coursera
  • The fundamentals of hotel distribution: ESSEC Business School
  • SQL Bootcamp - From Zero to Job-Ready: Packt
  • Building Data Lakes on AWS: Amazon Web Services

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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