• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of California, Irvine

    Fundamentals of Management

    Skills you'll gain: Goal Setting, Smart Goals, Professional Networking, Management Training And Development, Business Management, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Relationship Building, Strategic Planning, Leadership Development, Business Planning, Customer Service, Organizational Leadership, Organizational Strategy, Leadership

    ★ 4.6 (4K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Interactive Data Visualization, Statistical Visualization, Data Literacy, Data Analysis, Analytical Skills, Big Data, Asset Management, Feasibility Studies, Business Modeling, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data-Driven Decision-Making, Business Intelligence

    ★ 4.6 (419) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • F

    Fractal Analytics

    Leadership Strategies for AI and Generative AI

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, AI Security, AI Enablement, Business Leadership, Strategic Leadership, AI Product Strategy, Generative Adversarial Networks (GANs), Business Strategy, Ethical Standards And Conduct, Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation

    ★ 4.6 (237) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Marketing Analytics, Data-Driven Decision-Making, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Communication

    ★ 4.7 (191) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Designing the Organization

    Skills you'll gain: Organizational Structure, Organizational Strategy, Governance, Organizational Change, Organizational Development, Organizational Effectiveness, Innovation, Business Management, Systems Thinking, Strategic Leadership, Strategic Thinking, Corporate Strategy, Business Strategy, Environmental Social And Corporate Governance (ESG), Growth Strategies

    ★ 4.7 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • I

    IE Business School

    Intelligence Tools for the Digital Age

    Skills you'll gain: Intelligence Collection and Analysis, Competitive Intelligence, Critical Thinking, Analysis, Decision Intelligence, Digital Transformation, Timelines, Decision Making, Stakeholder Analysis, Business Strategy, Complex Problem Solving, International Relations, Empathy & Emotional Intelligence, Forecasting, Artificial Intelligence, AI Integrations

    ★ 4.6 (680) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Customer Feedback for Business Growth

    Skills you'll gain: User Feedback, Customer experience improvement, Customer Service, Customer Insights, Customer Relationship Building, Constructive Feedback, Customer Retention, Customer Engagement, Customer experience strategy (CX), Customer Advocacy, Surveys, Emotional Intelligence, Business Intelligence, Service Management, Business Strategies, Growth Strategies, Business, Business Management, IT Service Management, Culture

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Development, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Strategic Planning, Inside Sales, Expense Reports, Business Ethics, Employee Training

    ★ 4.5 (450) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Meta

    Statistics Foundations

    Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Statistical Software, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Analytics, Descriptive Analytics, Time Series Analysis and Forecasting, Regression Analysis

    ★ 4.8 (409) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Macquarie University

    Negotiation skills: Negotiate and resolve conflict

    Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership and Management, Cultural Sensitivity, Cultural Diversity, Self-Awareness, Relationship Building, Communication Strategies, Communication

    ★ 4.7 (850) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Prioritization, Workforce Development, Business Leadership, Leadership Studies, Organizational Strategy, People Development, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Corporate Strategy, Business Strategy, People Management, Persona (User Experience)

    ★ 4.8 (636) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Level Up! The Guide to Great Video Game Design

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Game Design, Ideation, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Virtual Reality, Software Design Documents, UI Components, Augmented Reality, Software Documentation, Conceptual Design, Driving engagement, Interactive Design, Storytelling, Virtual Environment, Interaction Design, Experience Design, User Experience, Systems Design, Game Theory

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…143144145…530

In summary, here are 10 of our most popular marketing strategy courses

  • Fundamentals of Management: University of California, Irvine
  • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign
  • Leadership Strategies for AI and Generative AI: Fractal Analytics
  • Brand Management: Strategies for a Strong Brand: Coursera
  • Designing the Organization: University of Illinois Urbana-Champaign
  • Intelligence Tools for the Digital Age: IE Business School
  • Customer Feedback for Business Growth: EDUCBA
  • Sales Operations/Management: West Virginia University
  • Statistics Foundations: Meta
  • Negotiation skills: Negotiate and resolve conflict: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok