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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI Security, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, Technical Consulting, AI Enablement, Microsoft Copilot, Quality Assurance, Market Research, Large Language Modeling, Data-Driven Decision-Making, Automation, Technical Communication, Critical Thinking, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    202 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Excel Modeling for Professionals: Best Practices & Pitfalls

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Modeling, Verification And Validation, Financial Modeling, Business Modeling, Spreadsheet Software, Technical Documentation, Product Testing, Data Validation, Data Integrity, Data Management, Organizational Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Business English: Capstone Project

    Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar

    4.8
    Rating, 4.8 out of 5 stars
    ·
    192 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Strategic Marketing, Growth Strategies, Product Strategy, Market Dynamics, Competitive Analysis, Business Development, Market Intelligence, Online Advertising, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Root Cause Analysis: Principles and Benefits

    Skills you'll gain: Root Cause Analysis, Operational Efficiency, Corrective and Preventive Action (CAPA), Continuous Improvement Process, Product Quality (QA/QC), Process Improvement, Operational Excellence, Complex Problem Solving, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    AR (Augmented Reality) & Video Streaming Services Emerging Technologies

    Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Multimedia, Emerging Technologies, Market Analysis, Market Opportunities, Cloud Services, Network Protocols, Application Development, Network Infrastructure, Computer Vision, Video Production, Content Management, User Interface (UI)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    First Steps in Making the Business Case for Sustainability

    Skills you'll gain: Sustainable Business, Environmental Social And Corporate Governance (ESG), Change Management, Sustainability Reporting, Financial Analysis, Systems Thinking, Proposal Development, Cost Benefit Analysis, Environmental Issue, Business, Economics, Packaging and Labeling, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    215 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    77 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    AI-Powered Business Operations

    Skills you'll gain: Business Process Modeling, Data Storytelling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Sales Presentations, Google Gemini, Sales Strategy, ChatGPT, Generative AI, Sustainable Development, Social Impact, Customer Relationship Management (CRM) Software, Innovation, Environmental Social And Corporate Governance (ESG), Product Knowledge

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create social media content with Prezi

    Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    Tel Aviv University

    Economic Growth and Distributive Justice Part I - The Role of the State

    Skills you'll gain: Social Justice, Economics, Policy, and Social Studies, Socioeconomics, Tax, Economics, Sustainable Development, Ethical Standards And Conduct, Policy Analysis, Technology Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    383 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    159 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Generative AI for Business Consultants: Fractal Analytics
  • Excel Modeling for Professionals: Best Practices & Pitfalls: Erasmus University Rotterdam
  • Business English: Capstone Project: University of Washington
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • Root Cause Analysis: Principles and Benefits: Coursera
  • AR (Augmented Reality) & Video Streaming Services Emerging Technologies: Yonsei University
  • First Steps in Making the Business Case for Sustainability: University of Colorado System
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • AI-Powered Business Operations: Starweaver
  • Create social media content with Prezi : Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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