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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
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    Starweaver

    Complete Executive Leadership

    Skills you'll gain: Active Listening, Responsible AI, Non-Verbal Communication, Business Writing, Concision, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Organizational Change, Interpersonal Communications, Stakeholder Engagement, Google Gemini, Anthropic Claude, Generative AI, Change Management, Communication, Strategic Communication, Marketing Communications, Strategic Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Applied Sustainability Engineering

    Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Engineering, Sustainable Development, Strategic Leadership, Product Engineering, Environmental Management Systems, Environmental Engineering, Waste Minimization, Product Design, Packaging and Labeling, Product Lifecycle Management, Climate Change Mitigation

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    51 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Johns Hopkins University

    Data Science Capstone

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Data Presentation, Data Collection, Data Storytelling, Data Cleansing, Statistical Analysis, Data Manipulation, Data Preprocessing, R Programming, Machine Learning, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
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    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
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    67 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Michigan State University

    The Search for Great Ideas: Harnessing creativity to empower innovation.

    Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    315 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    L

    LearnQuest

    Machine Learning for Supply Chains

    Skills you'll gain: Image Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Wrangling, Model Evaluation, Data Preprocessing, Operations Research, NumPy, Data Manipulation, Feature Engineering, Supervised Learning, Inventory Management System, Supply Chain, Applied Machine Learning, Trend Analysis, Data Visualization, Customer Demand Planning, Machine Learning, Data Science, Data Analysis

    3.4
    Rating, 3.4 out of 5 stars
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    86 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
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    122 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Traditional Healing of the Mind, Energy & Spirit

    Skills you'll gain: Trauma Care, Music, Mental and Behavioral Health, Cultural Sensitivity, Compassion, Health Care, Mindfulness, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
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    130 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
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    149 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sensor Manufacturing and Process Control

    Skills you'll gain: Control Systems, Process Control, Machine Controls, Engineering, Scientific, and Technical Instruments, Automation Engineering, Manufacturing Processes, Embedded Software, Electrical and Computer Engineering, Embedded Systems, Electronics, Semiconductors, Laboratory Equipment, Electronics Engineering, Test Equipment, Medical Devices, Performance Tuning, Electronic Components, Mechanical Design, Product Testing, Mathematical Modeling

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    320 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Market Analysis, Business Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Financial Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Innovating with the Business Model Canvas

    Skills you'll gain: Design Thinking, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Business Process, Business Strategy, New Product Development, Strategic Partnership, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Lean Methodologies, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
    ·
    318 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Complete Executive Leadership: Starweaver
  • Applied Sustainability Engineering: University of Colorado Boulder
  • Data Science Capstone: Johns Hopkins University
  • Introduction to Merchandising: Coursera
  • The Search for Great Ideas: Harnessing creativity to empower innovation. : Michigan State University
  • Machine Learning for Supply Chains: LearnQuest
  • B2B and Territory Sales Strategies and Techniques: Coursera
  • Curanderismo: Traditional Healing of the Mind, Energy & Spirit: University of New Mexico
  • Communicating with Presence: IESE Business School
  • Sensor Manufacturing and Process Control: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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