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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
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    I

    INSEAD

    Blockchain Opportunity Analysis

    Skills you'll gain: Peer Review, Blockchain, Plan Execution, Market Opportunities, Business Analysis, Strategic Thinking, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Proposal Development, Decision Making, Market Research, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    214 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
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    U

    Universitat Autònoma de Barcelona

    Gestión de la comunicación interna en las organizaciones

    Skills you'll gain: Internal Communications, Communication Planning, Crisis Management, Corporate Communications, Strategic Communication, Cultural Sensitivity, Cultural Diversity, Communication Strategies, Diversity Awareness, Telecommuting, Branding, Ethical Standards And Conduct, Business Ethics, Brand Management, Talent Recruitment, Employee Engagement, Virtual Teams, Active Listening

    4.9
    Rating, 4.9 out of 5 stars
    ·
    836 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Human Factors in AI

    Skills you'll gain: Responsible AI, Data Ethics, Experience Design, User Experience Design, Human Centered Design, Human Factors, Decision Intelligence, Information Privacy, Design Thinking, Machine Learning, Ethical Standards And Conduct, Law, Regulation, and Compliance, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    245 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Managing Machine Learning Projects

    Skills you'll gain: MLOps (Machine Learning Operations), Data Management, Model Training, Data Quality, Model Deployment, Data Preprocessing, Application Lifecycle Management, Technical Management, Applied Machine Learning, Project Management, Machine Learning, Data Cleansing, Model Evaluation, Data Pipelines, Technical Design, Software Development Methodologies, Technology Solutions, Systems Design, Data Collection, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    400 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Introduction to Digital Transformation Part 1

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Business Solutions, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    468 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    IS/IT Governance

    Skills you'll gain: IT Management, Technology Strategies, Change Management, Information Technology, Governance, Portfolio Management, Project Portfolio Management, Investment Management, System Implementation, Resource Allocation, Return On Investment, Risk Analysis, Financial Analysis, Cost Benefit Analysis, Risk Management, Resource Consumption Accounting, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    754 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Innovation and emerging technology: Be disruptive

    Skills you'll gain: Design Thinking, Emerging Technologies, Digital Transformation, Innovation, Business Modeling, Business Transformation, Strategic Thinking, Technology Strategies, Market Opportunities, Business Strategies, Organizational Change, Competitive Analysis, Augmented Reality, Market Analysis, Virtual Reality, Internet Of Things, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    481 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Global Health Innovations

    Skills you'll gain: Innovation, Product Development, Intellectual Property, Design Thinking, New Product Development, Health Systems, Presentations, Public Speaking, Stakeholder Analysis, Sales Presentation, Stakeholder Communications, Commercialization, Ideation, Organizational Structure, Persuasive Communication, Oral Expression, Strategic Communication, Organizational Change, Entrepreneurship, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    302 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
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    P

    Pontificia Universidad Católica de Chile

    Planificación y gestión estratégica para Pymes

    Skills you'll gain: Customer Acquisition Management, Sales Management, Customer Relationship Management, Financial Data, Strategic Planning, Financial Statement Analysis, Financial Analysis, Business Modeling, Customer Analysis, Business Planning, Business Strategies, Business Strategy, Financial Acumen, Sales Strategy, Strategic Decision-Making, Small Business Accounting, Accounting, Entrepreneurship, Corporate Strategy, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI Video Generation: A Comprehensive guide

    Skills you'll gain: AI powered creativity, Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Content Creation, Artificial Intelligence and Machine Learning (AI/ML), Video Editing, Social Media Content, Marketing Automation, Content Marketing, HR Tech, Creative Design, Design and Product, Influencing, Education and Training, Marketing, Digital Marketing, Personal Development, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Inventory Management, Inventory Control, Merchandise Displays, Retail Management, Consumer Behaviour, Visual Merchandising, Retail Store Operations, Retail Sales, Marketing Psychology, Customer Analysis, Customer Engagement, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    73 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Project Planning and Execution

    Skills you'll gain: Engineering Management, Risk Management, Project Planning, Product Quality (QA/QC), Project Management, Budget Management, Project Estimation, Procurement, Cost Estimation, Estimation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    314 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Blockchain Opportunity Analysis: INSEAD
  • Gestión de la comunicación interna en las organizaciones: Universitat Autònoma de Barcelona
  • Human Factors in AI: Duke University
  • Managing Machine Learning Projects: Duke University
  • Introduction to Digital Transformation Part 1: University of Virginia Darden School Foundation
  • IS/IT Governance: University of Minnesota
  • Innovation and emerging technology: Be disruptive: Macquarie University
  • Global Health Innovations: Imperial College London
  • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
  • AI Video Generation: A Comprehensive guide: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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