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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Google Project Management

    Skills you'll gain: Backlogs, Quality Management, Project Closure, Project Planning, Scope Management, Project Scoping, Agile Project Management, Budget Management, Project Risk Management, Milestones (Project Management), Team Leadership, Communication Planning, Agile Software Development, Product Roadmaps, Sprint Retrospectives, Resource Management, Project Management Life Cycle, Smart Goals, Change Management, Project Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    370 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Consulting Tools and Tips

    Skills you'll gain: Consulting, Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    399 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create social media content with Prezi

    Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Facebook, Content Marketing, LinkedIn, Digital Marketing, Graphic Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    42 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Università Bocconi

    Challenges of Agribusiness Management

    Skills you'll gain: Innovation, Competitive Analysis, Sustainable Development, Food and Beverage, Corporate Sustainability, Market Dynamics, Business, Supply Chain Management, Environment and Resource Management, Climate Change Adaptation, Economics, Value Engineering, Product Knowledge, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    279 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Éléments de Géomatique

    Skills you'll gain: Spatial Data Analysis, Geospatial Mapping, Geospatial Information and Technology, Geographic Information Systems, Spatial Analysis, Geostatistics, Global Positioning Systems, 3D Modeling, Visualization (Computer Graphics), Engineering, Scientific, and Technical Instruments, Engineering Calculations, Trigonometry, Systems Of Measurement, Applied Mathematics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    143 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    304 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: Design Thinking, User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Prototyping, Software Development Life Cycle

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Strategic Leadership in Hospitality

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Hospitality Services, Capital Expenditure, Social Media Campaigns, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    117 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Project Management Fundamentals

    Skills you'll gain: Project Management Life Cycle, Project Management Institute (PMI) Methodology, Project Management, Project Management Office (PMO), Organizational Structure, Governance, Project Portfolio Management, Organizational Leadership, Program Management, Leadership, Change Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    340 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Effective Business Communications

    Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Ideation, Marketing Effectiveness, Social Media Content, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Business Strategy: Business Model Canvas Analysis with Miro

    Skills you'll gain: Miro AI, Value Propositions, Business Modeling, Product Development, Business Analysis, Business Process Modeling, Stakeholder Communications, Business Solutions, Presentations, Business Strategy, Strategic Thinking, Innovation, Entrepreneurship

    4.5
    Rating, 4.5 out of 5 stars
    ·
    146 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Google Project Management: Google
  • Consulting Tools and Tips: Emory University
  • Create social media content with Prezi : Coursera
  • Challenges of Agribusiness Management: Università Bocconi
  • Éléments de Géomatique: École Polytechnique Fédérale de Lausanne
  • Plan a Successful Freelancing Business : California Institute of the Arts
  • Introduction to UX/UI Design: IBM
  • Strategic Leadership in Hospitality: Starweaver
  • Project Management Fundamentals: LearnKartS
  • English for Effective Business Communications: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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