• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.

Popular A/B Testing Courses and Certifications


  • U

    University of Michigan

    Applied Machine Learning in Python

    Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Predictive Modeling, Machine Learning Methods, Machine Learning, Model Training, Model Optimization, Machine Learning Algorithms, Unsupervised Learning, Python Programming, Classification Algorithms, Artificial Neural Networks

    4.6 stars, 8.8K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (8.8K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Deep Learning with Keras and Tensorflow

    Skills you'll gain: Keras (Neural Network Library), Convolutional Neural Networks, Reinforcement Learning, Deep Learning, Model Optimization, Autoencoders, Generative AI, Unsupervised Learning, Tensorflow, Generative Adversarial Networks (GANs), Generative Model Architectures, Transfer Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Model Training, Time Series Analysis and Forecasting

    4.4 stars, 1K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (1K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Plot (Graphics), Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Programming Principles, Computer Programming Tools, Python Programming, Computer Programming

    4.5 stars, 1.9K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (1.9K) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • G

    Google

    Google Prompting Essentials

    Skills you'll gain: Data Visualization, Prompt Engineering Tools, Prompt Patterns, AI powered creativity, AI literacy, AI Personalization, Generative AI, Timelines, LLM Application, Agentic Workflows, Spreadsheet Software, Ideation, Artificial Intelligence, Business Correspondence, Complex Problem Solving, Report Writing, Solution Design, Document Management, Critical Thinking, Machine Learning

    4.8 stars, 7.9K reviews, Beginner, Specialization, 1 - 4 Weeks

    ★ 4.8 (7.9K) · Beginner · Specialization · 1 - 4 Weeks

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • A

    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Cloud Computing, Technical Support and Services, Web Applications, Information Technology, Customer Service, Software Development

    4.8 stars, 6.9K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (6.9K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
  • I

    Imperial College London

    Creative Thinking: Techniques and Tools for Success

    Skills you'll gain: Creative Thinking, Brainstorming, Creative Problem-Solving, Ideation, Creativity, Problem Solving, Collaboration, Analysis

    4.7 stars, 5.2K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (5.2K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad Nacional Autónoma de México

    Finanzas personales

    Skills you'll gain: Insurance Policies, General Finance, Waste Minimization, Decision Making, Goal Setting

    4.8 stars, 9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (9K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing

    4.7 stars, 1.1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (1.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Excel Skills for Data Analytics and Visualization

    Skills you'll gain: Data Storytelling, Power BI, Microsoft Excel, Dashboard Creation, Data Presentation, Dashboard, Excel Formulas, Interactive Data Visualization, Data Visualization, Excel Macros, Data Visualization Software, Pivot Tables And Charts, Data Transformation, Statistical Visualization, Spreadsheet Software, Infographics, Data Analysis, Data Wrangling, Tree Maps, Data Cleansing

    4.8 stars, 6.1K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (6.1K) · Intermediate · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • G

    Google

    Tools of the Trade: Linux and SQL

    Skills you'll gain: Bash (Scripting Language), Operating Systems, File Systems, Linux Commands, Linux, SQL, Linux Administration, File Management, Unix Shell, Query Languages, Database Management, Command-Line Interface, Databases, Relational Databases, Authorization (Computing), Authentications, User Accounts

    4.8 stars, 6.3K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6.3K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    London Business School

    New Ways of Working in an AI World

    Skills you'll gain: AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Leadership Studies, Business Leadership, Organizational Leadership, Responsible AI, Business Transformation, Artificial Intelligence, Data Strategy, Digital Transformation, Communication, Stakeholder Communications, Technology Strategies, AI Integrations, Business Strategy, Business Ethics, Machine Learning, Scalability, Case Studies, Decision Making

    4.6 stars, 56 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (56) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Meta

    Introduction to Social Media Marketing

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping

    4.8 stars, 16K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (16K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…155156157…834

In summary, here are 10 of our most popular a/b testing courses

  • Applied Machine Learning in Python: University of Michigan
  • Deep Learning with Keras and Tensorflow: IBM
  • Introduction to Programming with Python and Java: University of Pennsylvania
  • Google Prompting Essentials: Google
  • AWS Cloud Support Associate: Amazon Web Services
  • Creative Thinking: Techniques and Tools for Success: Imperial College London
  • Finanzas personales: Universidad Nacional Autónoma de México
  • Content, Advertising & Social IMC: Northwestern University
  • Excel Skills for Data Analytics and Visualization: Macquarie University
  • Tools of the Trade: Linux and SQL: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok