A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.
University of Michigan
Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Predictive Modeling, Machine Learning Methods, Machine Learning, Model Training, Model Optimization, Machine Learning Algorithms, Unsupervised Learning, Python Programming, Classification Algorithms, Artificial Neural Networks
★ 4.6 (8.8K) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Keras (Neural Network Library), Convolutional Neural Networks, Reinforcement Learning, Deep Learning, Model Optimization, Autoencoders, Generative AI, Unsupervised Learning, Tensorflow, Generative Adversarial Networks (GANs), Generative Model Architectures, Transfer Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Model Training, Time Series Analysis and Forecasting
★ 4.4 (1K) · Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Plot (Graphics), Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Programming Principles, Computer Programming Tools, Python Programming, Computer Programming
★ 4.5 (1.9K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Visualization, Prompt Engineering Tools, Prompt Patterns, AI powered creativity, AI literacy, AI Personalization, Generative AI, Timelines, LLM Application, Agentic Workflows, Spreadsheet Software, Ideation, Artificial Intelligence, Business Correspondence, Complex Problem Solving, Report Writing, Solution Design, Document Management, Critical Thinking, Machine Learning
★ 4.8 (7.9K) · Beginner · Specialization · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, Identity and Access Management, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Cloud Computing, Technical Support and Services, Web Applications, Information Technology, Customer Service, Software Development
★ 4.8 (6.9K) · Beginner · Professional Certificate · 3 - 6 Months

Imperial College London
Skills you'll gain: Creative Thinking, Brainstorming, Creative Problem-Solving, Ideation, Creativity, Problem Solving, Collaboration, Analysis
★ 4.7 (5.2K) · Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Insurance Policies, General Finance, Waste Minimization, Decision Making, Goal Setting
★ 4.8 (9K) · Beginner · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing
★ 4.7 (1.1K) · Mixed · Course · 1 - 4 Weeks
Macquarie University
Skills you'll gain: Data Storytelling, Power BI, Microsoft Excel, Dashboard Creation, Data Presentation, Dashboard, Excel Formulas, Interactive Data Visualization, Data Visualization, Excel Macros, Data Visualization Software, Pivot Tables And Charts, Data Transformation, Statistical Visualization, Spreadsheet Software, Infographics, Data Analysis, Data Wrangling, Tree Maps, Data Cleansing
★ 4.8 (6.1K) · Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Bash (Scripting Language), Operating Systems, File Systems, Linux Commands, Linux, SQL, Linux Administration, File Management, Unix Shell, Query Languages, Database Management, Command-Line Interface, Databases, Relational Databases, Authorization (Computing), Authentications, User Accounts
★ 4.8 (6.3K) · Beginner · Course · 1 - 4 Weeks

London Business School
Skills you'll gain: AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Leadership Studies, Business Leadership, Organizational Leadership, Responsible AI, Business Transformation, Artificial Intelligence, Data Strategy, Digital Transformation, Communication, Stakeholder Communications, Technology Strategies, AI Integrations, Business Strategy, Business Ethics, Machine Learning, Scalability, Case Studies, Decision Making
★ 4.6 (56) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping
★ 4.8 (16K) · Beginner · Course · 1 - 3 Months