Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: Generative AI, AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Artificial Intelligence, Creative Problem-Solving, HR Tech, Marketing, Information Privacy, Critical Thinking
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Product Roadmaps, Cross-Functional Collaboration, Product Development, Cross-Functional Team Leadership, Team Building, Collaboration, Meeting Facilitation, Teamwork, Empathy, Team Management, Team Motivation, Cooperation, Personal Development, Product Management, Team Leadership, Strategic Leadership, Discussion Facilitation, Self-Awareness, Leadership, Conflict Management
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Architectural Drawing, Technical Drawing, Drafting and Engineering Design, Computer-Aided Design, Architectural Design, Construction, Data Import/Export, File Management, Design
Beginner · Course · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Value Propositions, Innovation, Entrepreneurship, Ideation, Market Opportunities, New Product Development, Leadership, Organizational Leadership, Business Leadership, Business Modeling, Leadership and Management, Governance, Strategic Leadership, Corporate Strategy, Business Strategy, Leadership Development, Succession Planning, Lean Methodologies, Growth Strategies, Business Management
Advanced · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Business Strategy, Growth Strategies, Business Development, Corporate Strategy, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Competitive Analysis, Market Opportunities, Value Propositions, Cost Reduction, Risk Management, Risk Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management, Project Management, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Storytelling, Color Theory, Data Sharing, Organizational Skills, Graphic and Visual Design, Graphic Design, Design, Creative Design, Dashboard, User Accounts, Design Elements And Principles, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Webpack, Frontend Performance, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Web Development, Software Testing, Test Automation, Development Testing, WordPress, Javascript
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Product Roadmaps, Business Analysis, Requirements Management, Team Building, Business Requirements, Acceptance Testing, Business Process Modeling, Agile Methodology, Project Management Software, Business Modeling, Agile Project Management, Stakeholder Analysis, Registration, Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Materials, Workflow Management, Graphic Design, Design Strategies, Customer Engagement, Layout Design, Design, Digital Publishing, Marketing, Entrepreneurship, Design Elements And Principles, Business
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing
Beginner · Course · 1 - 4 Weeks