Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Promotional Strategies, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration, Legal Research, Legal Proceedings, Docketing, Risk Analysis, Continuous Monitoring, Case Law
★ 4.8 (293) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: No-Code Development, Mobile Development, Google Sheets, Application Development, Mobile Development Tools, Google Workspace, Application Design, Application Deployment, Development Testing, Spreadsheet Software, Data Structures, User Interface (UI), User Accounts, Persona (User Experience), Authentications, User Feedback, Web Development, Marketing
★ 4.5 (685) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Stakeholder Engagement, B2B Sales, Stakeholder Management, Stakeholder Communications, Persuasive Communication, Rapport Building, Composure, Relationship Management, Business Relationship Management, Emotional Intelligence, Empathy & Emotional Intelligence, Sales, Relationship Building, Writing, Communication, Business Communication, Generative AI Agents, Communication Strategies, Negotiation, Active Listening
Intermediate · Course · 3 - 6 Months

Tableau Learning Partner
Skills you'll gain: Tableau Software, Data Visualization Software, Business Analytics, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Performance Tuning
★ 4.8 (320) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Employee Retention, Performance Appraisal, Human Resource Strategy, Case Studies, Performance Review, Human Resource Policies, Human Resources Management and Planning, Employee Engagement, Performance Measurement, Human Resources, Talent Management, Human Resource Management, Compensation Strategy, People Analytics, Performance Metric, Human Resources Information System (HRIS), Workforce Planning, Business Metrics, Driving engagement, Motivational Skills
Mixed · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Supervised Learning, Statistical Methods, Exploratory Data Analysis, Data Preprocessing, Model Evaluation, Data Processing, Data Quality, Model Deployment, Data Transformation, Machine Learning Methods, Image Analysis, Statistics, Statistical Machine Learning, Data Analysis, Data Science, MLOps (Machine Learning Operations), Applied Machine Learning, Unsupervised Learning, Computer Vision, Machine Learning Algorithms
Beginner · Specialization · 1 - 3 Months

Stanford University
Skills you'll gain: Feature Engineering, Data Ethics, Healthcare Ethics, Clinical Research, Clinical Data Management, Health Informatics, Medical Records, Unstructured Data, Data Mining, Electronic Medical Record, Data Transformation, Data Collection, Data Preprocessing, Health Disparities, Text Mining, Responsible AI, Data Processing, Medical Imaging
★ 4.6 (508) · Beginner · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Vendor Management, Organizational Change, Service Improvement, Hospitality Management, Vendor Relationship Management, Hospitality and Food Services, Content Creation, Social Media Marketing, Digital Marketing, Operational Efficiency, Search Engine Optimization, Leadership, Content Management, Customer Engagement
★ 4.2 (44) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Human Resources Management and Planning, Employee Training, Human Resources, Human Resource Management, Training and Development, Performance Appraisal, Human Resource Strategy, Employee Performance Management, Training Programs, Compensation Management, Talent Recruitment, Compensation Strategy, Organizational Effectiveness, Recruitment, Management Reporting, Compensation Analysis, Performance Measurement, Workforce Planning, Performance Management, Talent Acquisition
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Credit Risk, Securities (Finance), Financial Market, Investment Banking, Business Valuation, Cash Flows, Investment Management, Capital Markets, Investments, Risk Analysis, Banking, Financial Analysis, Securities Trading, Financial Trading, Finance, Market Dynamics, Income Statement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Power Platform Architecture & Technical Design, Data Visualization, Data Integration, Business Intelligence, Process Design, Business Process Automation, Productivity Software, Application Development, Generative AI Agents, Performance Analysis, Application Design, Automation, Data Access, Data Security, Data Store
★ 4.3 (294) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Succession Planning, Strategic Leadership, Organizational Strategy, Workforce Planning, Program Implementation, Talent Management, Plan Execution, Human Resources Management and Planning, Organizational Change, Business Continuity, Talent Pipelining, Organizational Effectiveness, Leadership Development, Business Leadership, People Development, Continuous Improvement Process, People Analytics, Program Evaluation, Leadership, Change Management
Mixed · Course · 1 - 4 Weeks