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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Use Canva to Create Desktop and Mobile-friendly Web Pages.

    Skills you'll gain: Web Design, Canva (Software), Responsive Web Design, Web Content, Graphic and Visual Design Software, Web Presence, Dashboard Creation, Social Media, Design Software, Graphic Design, User Accounts, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting for Business Decision Making: Measurement and Operational Decisions

    Skills you'll gain: Management Accounting, Cost Accounting, Operating Cost, Operational Analysis, Performance Measurement, Financial Accounting, Accounting, Profit and Loss (P&L) Management, Cost Control, Strategic Decision-Making, Cost Estimation, Cost Management, Decision Making, Financial Analysis, Product Planning, Product Lining, Sales

    3.8
    Rating, 3.8 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Formulación y evaluación de proyectos complejos

    Skills you'll gain: Feasibility Studies, Project Management Life Cycle, Project Portfolio Management, Program Management, Strategic Planning, Project Management, Project Management Institute (PMI) Methodology, Financial Analysis, Case Studies, Organizational Strategy, Business Analysis, Complex Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Google Cloud

    Introduction to Cloud Identity

    Skills you'll gain: User Provisioning, User Accounts, Cloud Management, Mobile Security, Cloud Computing, Security Controls, Identity and Access Management, Cloud Security, Authentications, Security Assertion Markup Language (SAML), Cyber Security Policies, Single Sign-On (SSO), System Configuration, Google Workspace, Event Monitoring

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    3D Models for Virtual Reality

    Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), 3D Assets, Unity Engine, Visualization (Computer Graphics), Virtual Environment, Computer Graphics, Video Game Development, Computer Graphic Techniques, Game Design, Performance Tuning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    387 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Business Research, Content Development and Management, Content Strategy, Design Research, Market Research, Creative Design, Creativity, Target Audience, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    305 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Analysis of Business Problems

    Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Strategic Thinking, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Case Studies, Marketing, Consumer Behaviour, Decision Making, Organizational Effectiveness, Working Capital, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Applications of Copilot in the Workplace

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Personalized Campaigns, Sales Enablement, Marketing Automation, Marketing Operations, Customer experience improvement, Generative AI, Business Process Automation, Data-Driven Marketing, Campaign Management, AI Security, Sales Process, Sales Strategy, Customer Service, Business Metrics, AI Personalization, Customer Support, AI Integrations, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Design Fundamentals

    Skills you'll gain: Canva (Software), Visual Design, Layout Design, Graphic and Visual Design, Design Elements And Principles, Graphic and Visual Design Software, Typography, Design, Digital Design, Graphic Design, Design Software, Graphical Tools

    4.5
    Rating, 4.5 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    STARWEAVER

    Automotive Industrial Engineering

    Skills you'll gain: Product Engineering, Production Line, Systems Engineering, Manufacturing and Production, Procurement, Mechanical Engineering, Sustainable Technologies, Strategic Planning, Innovation, Technology Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    144 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Managing Machine Learning Projects

    Skills you'll gain: MLOps (Machine Learning Operations), Data Management, Model Training, Data Quality, Model Deployment, Data Preprocessing, Application Lifecycle Management, Technical Management, Applied Machine Learning, Project Management, Machine Learning, Data Cleansing, Model Evaluation, Data Pipelines, Technical Design, Software Development Methodologies, Technology Solutions, Systems Design, Data Collection, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    400 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Use Canva to Create Desktop and Mobile-friendly Web Pages.: Coursera
  • Accounting for Business Decision Making: Measurement and Operational Decisions: University of Illinois Urbana-Champaign
  • Formulación y evaluación de proyectos complejos: Universidad de los Andes
  • Introduction to Cloud Identity: Google Cloud
  • 3D Models for Virtual Reality: University of London
  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú
  • Analysis of Business Problems: IESE Business School
  • Applications of Copilot in the Workplace: Microsoft
  • Create Customer Personas in Canva: Coursera
  • Canva Design Fundamentals: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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