Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Colorado Boulder
Skills you'll gain: Image Analysis, Computer Vision, Autoencoders, Convolutional Neural Networks, Vision Transformer (ViT), Generative Adversarial Networks (GANs), Recurrent Neural Networks (RNNs), Deep Learning, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Visualization (Computer Graphics), Machine Learning Methods, Model Deployment, Embeddings, Artificial Intelligence, Data Ethics, Data Processing, Applied Machine Learning, Linear Algebra
Build toward a degree
Intermediate · Specialization · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Supply Chain Management, Strategic Sourcing, Forecasting, Supply Chain Planning, Materials Management, Procurement, Supplier Management, Inventory Management System, Cash Management, Business Process Reengineering, Payment Processing, Product Quality (QA/QC)
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Content Marketing, Writing, Target Audience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Performance Measurement, Business Metrics, Continuous Improvement Process, Performance Analysis, Business Process Improvement, Performance Improvement, Business Analysis, Data-Driven Decision-Making, Business Priorities, Benchmarking, Operational Efficiency, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Google Sheets, Social Media, Social Media Marketing, Digital Marketing, Gmail
Beginner · Guided Project · Less Than 2 Hours

Michigan State University
Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting
Mixed · Course · 1 - 3 Months

Universidades Anáhuac
Skills you'll gain: International Relations, Diplomacy, Political Sciences, Negotiation, Law, Regulation, and Compliance, Global Marketing, Commercial Laws, Economics
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: User Research, Prototyping, Wireframing, Human Centered Design, Miro AI, User Flows, Design, User Interface (UI), Design Specifications, Interactive Design, Persona Development, Design Software, User Interface (UI) Design, UI Components, Ideation, Animations
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Market Research, Price Negotiation, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Storytelling, Content Creation, Multimedia, Design Elements And Principles, Design, Graphic and Visual Design Software, Photo Editing
Beginner · Guided Project · Less Than 2 Hours

Skillshare
Skills you'll gain: AI Personalization, Business Process
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Agile Product Development, Agile Project Management, Agile Methodology, Product Management, Sprint Retrospectives, Sprint Planning, Backlogs, Product Testing, User Acceptance Testing (UAT)
Advanced · Course · 1 - 4 Weeks