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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Prioritization, Workforce Development, Business Leadership, Leadership Studies, Organizational Strategy, People Development, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Corporate Strategy, Business Strategy, People Management, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    636 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Storyboard in Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Visual Storytelling, Marketing Design, Marketing Collateral, Content Creation, Presentations, Animations, Motion Graphics, Dashboard, Graphic Design, Marketing, User Accounts, Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Business Technologies, Real Time Data, Apache Hadoop, Data Processing, Statistical Analysis, Data Analysis Software, Business Planning, Data Storage Technologies, Business Strategy, Market Data, Business Strategies, Market Intelligence, Market Share, Market Dynamics, Distributed Computing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Global Health Innovations

    Skills you'll gain: Innovation, Product Development, Intellectual Property, Design Thinking, New Product Development, Health Systems, Presentations, Public Speaking, Stakeholder Analysis, Sales Presentation, Stakeholder Communications, Commercialization, Ideation, Organizational Structure, Persuasive Communication, Oral Expression, Strategic Communication, Organizational Change, Entrepreneurship, Public Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    302 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Economía y Finanzas de Empresas

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Financial Policy, Economics, Policy, and Social Studies, Market Analysis, Public Policies, Business Acumen, International Finance, Consumer Behaviour, Policy Analysis, Supply And Demand, Fiscal Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    678 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Combining Scrum with Other Agile Methodologies

    Skills you'll gain: Behavior-Driven Development, DevSecOps, Test Driven Development (TDD), Kanban Principles, Continuous Integration, Agile Software Development, Lean Methodologies, DevOps, Agile Methodology, Scrum (Software Development), Software Development Methodologies, Lean Manufacturing, Development Testing, Continuous Deployment, Unit Testing, Continuous Delivery, Application Security, CI/CD, Integration Testing, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    568 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Data, Market Analysis, Technical Analysis, Model Evaluation, Investment Management, Portfolio Risk, Performance Measurement, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design

    Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), User Experience, User Interface and User Experience (UI/UX) Design, Design Reviews, Design Research, Experience Design, Conceptual Design, Graphic and Visual Design, User Centered Design, Ideation, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Diseñando una estrategia de negocios en América Latina

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Planning, Economic Development, Social Sciences, New Business Development, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Business, Innovation, International Relations, Market Analysis, Investments, Finance, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Conociendo Canva, tu nueva herramienta de diseño favorita

    Skills you'll gain: Canva (Software), Graphics Software, Design, Design Software, Creative Design, Digital Design, Graphic and Visual Design Software, Graphical Tools

    4.6
    Rating, 4.6 out of 5 stars
    ·
    434 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Batteries and Electric Vehicles

    Skills you'll gain: Electrical Safety, Safety Standards, Environmental Regulations, Electrical Systems, Sustainable Technologies, Power Electronics, Energy and Utilities, Sustainable Engineering, Sustainable Design, Reliability, Climate Change Mitigation, Environmental Issue, Materials science, Product Lifecycle Management, Chemistry, Environmental Engineering, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Generation AI Assistant: Claude by Anthropic

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, AI powered creativity, Prompt Engineering Tools, Copywriting, Driving engagement, AI Product Strategy, Drive Engagement, Marketing Design, Advertising Campaigns, Promotional Strategies, Promotional Materials, Promotions and Campaigns, Product Planning, Campaign Planning, Writing, Campaign Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección: IESE Business School
  • Create a Storyboard in Canva: Coursera
  • Big Data Emerging Technologies: Yonsei University
  • Global Health Innovations: Imperial College London
  • Economía y Finanzas de Empresas: Universidad de Palermo
  • Combining Scrum with Other Agile Methodologies: LearnQuest
  • Design your own trading strategy – Culminating Project: Indian School of Business
  • Google UX Design: Google
  • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
  • Conociendo Canva, tu nueva herramienta de diseño favorita: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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