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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Growth Strategies, Product Lining, Strategic Communication, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create website videos with Canva

    Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    80 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Certified Associate in Project Management (CAPM)

    Skills you'll gain: Stakeholder Management, Project Controls, Project Documentation, Business Analysis Tools, Stakeholder Communications, Project Coordination, Requirements Management, Earned Value Management, Project Performance, Team Oriented, Plan Execution, Risk Management, Acceptance Testing, Product Management, Ethical Standards And Conduct, Kanban Principles, Waterfall Methodology, Team Leadership, Project Schedules, Communication Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    94 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG Investing: Financial Decisions in Flux

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Market Data, Corporate Sustainability, Investment Management, Sustainability Standards, Sustainable Business, Environmental Regulations, Financial Market, Petroleum Industry, Investments, Data Ethics, Sustainability Reporting, Financial Data, Market Trend, Portfolio Management, Market Analysis, Business Ethics, Data Science, Risk Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Business Marketing, Content Scheduling, Brand Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Web Presence, Brand Awareness, Driving engagement, Content Strategy, Branding, Content Development and Management, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Project Management

    Skills you'll gain: Backlogs, Quality Management, Project Closure, Cost Management, Project Planning, Scope Management, Team Management, Project Scoping, Management Training And Development, Agile Project Management, Budget Management, Project Risk Management, Milestones (Project Management), Product Roadmaps, Sprint Retrospectives, Resource Management, Project Management Life Cycle, Performance Reporting, Change Management, Project Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    370 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Strategic Marketing, Growth Strategies, Product Strategy, Corporate Strategy, Market Dynamics, Competitive Analysis, Marketing Strategies, Customer Analysis, Revenue Management, New Business Development, Consumer Behaviour, Market Analysis, Regulatory Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    102 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

    Skills you'll gain: Revenue Management, Hospitality Management, Forecasting, Budgeting, Hotels and Accommodations, Hospitality, Financial Forecasting, Hotel Operations, Revenue Forecasting, Target Market, Booking (Sales), Market Dynamics, Consumer Behaviour, Digital Transformation, Customer Acquisition Management, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Social Media Campaigns, Campaign Management, Web Analytics and SEO, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Digital Media Strategy, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Online Advertising, Marketing Analytics, A/B Testing, Social Media, Campaign Planning, Advertising Campaigns, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Traditional Healing Using Plants

    Skills you'll gain: Pharmacology, Cultural Diversity, Preventative Care, Neurology, Health Education, Medical Practices and Procedures, Community Health, Pain Management, Nutrition and Diet, Mental Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Persona Development, Organizational Strategy, Internal Communications, Business Strategy, Marketing Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    338 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Digital Analysis, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows, Web Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Implicaciones estratégicas de la marca: Tecnológico de Monterrey
  • Create website videos with Canva: Coursera
  • Certified Associate in Project Management (CAPM): Packt
  • ESG Investing: Financial Decisions in Flux: Interactive Brokers
  • TikTok for Business: Aptly
  • Google Project Management: Google
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
  • Measurement and Analysis: Unilever
  • Curanderismo: Traditional Healing Using Plants: University of New Mexico

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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