Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Universidad de los Andes
Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Thought Leadership, Growth Strategies, Economics, Natural Resource Management, Digital Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Data Import/Export, Customer Analysis, Marketing Analytics, Customer Insights, Conversion Funnel Analysis, Analysis, Marketing
Intermediate · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Oral Expression, Leadership, Sales Presentations, Motivational Skills, Sales Presentation, Business Communication, Professional Development, Motion Arguments, Presentations, Deductive Reasoning, Trustworthiness, Drive Engagement, Driving engagement, Emotional Intelligence
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Environmental Issue, Solution Design, Sustainable Development, Design Thinking, Business Planning, Human Centered Design, Sustainable Business, Innovation, Entrepreneurship, Economic Development, Needs Assessment, Business Development, Consumer Behaviour, Market Analysis, Market Research, Market Dynamics, Cultural Sensitivity
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Fundraising, Gift Accounting, Fundraising and Crowdsourcing, Philanthropy, Tax Planning, Marketing Planning, Campaign Planning, Customer Relationship Building, Developing Training Materials, Tax Management, Accounting and Finance Software, Income Tax, Marketing Strategies, Relationship Building, Estate Planning, Tax Compliance, Marketing Materials, Administration, Policy Development, Tax
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Risk Management, Risk Analysis, Agile Project Management, Project Risk Management, Agile Methodology, Root Cause Analysis, Risk Management Framework, Risk Mitigation, Contingency Planning, Risk Control, Risk Appetite, Risk Modeling, Continuous Monitoring, Business Risk Management, Performance Analysis, Agile Product Development, Communication Planning, Stakeholder Management, Project Management, Project Management Institute (PMI) Methodology
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Graphic and Visual Design Software, Product Knowledge, Design, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Workflow Management, Graphic Design, Customer Engagement, Layout Design, Information Architecture, Design, Ideation, Digital Publishing, Marketing, Entrepreneurship, Digital Content, Business
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Agile Methodology, Change Management, Organizational Change, Business Transformation, Agile Product Development, Agile Project Management, Innovation, Culture Transformation, Leadership, Sprint Planning, Leadership Development, Personal Development, Backlogs, Strategic Planning, Business Planning, Goal Setting
Beginner · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Outbound Calls, Telephone Skills, Business Communication, Market Research, Business Marketing, Hotels and Accommodations, Guest Relations, Business Correspondence, Travel Arrangements, Oral Expression, Events and Conferences, Cultural Sensitivity, Negotiation, Language Competency, Customer Relationship Building, Presentations, Vocabulary
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, No-Code Development, Web Design, Content Management, Web Design and Development, Web Content, Web Development
Beginner · Guided Project · Less Than 2 Hours