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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Beer Quality

    Skills you'll gain: ISO 9000 Series, Food Quality Assurance And Control, Production Process, Quality Management Systems, Quality Assurance, Quality Control, Biochemistry, Hazard Analysis, Standard Operating Procedure, Statistical Process Controls, Safety Assurance, Microbiology, Engineering Documentation, Sensory Systems Analysis, Chemistry, Process Control, Laboratory Testing, Analytical Chemistry, Systems Of Measurement, Product Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Create Social Media Ad Campaign using Canva

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Online Advertising, Social Media Content, Social Media Marketing, Marketing Design, Dashboard, Graphic Design, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    IT Systems Design and Analysis 

    Skills you'll gain: Systems Design, Business Process Modeling, Data Flow Diagrams (DFDs), Systems Analysis, Data Modeling, Process Modeling, Business Systems Analysis, Digital Transformation, Enterprise Modeling, Risk Management, Business Systems, Systems Architecture, Business Analysis, Information Technology, Process Flow Diagrams, Prototyping, Computer Science, Agile Methodology, Product Lifecycle Management, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Prompt Engineering Tools, Content Optimization, Google Gemini, Generative AI, Search Engine Optimization, Content Development and Management, AI Integrations, Content Strategy, AI Workflows, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Introduction to Information Systems for Business

    Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Cloud Solutions, Cloud Technologies, Solution Design, Customer Analysis, Enterprise Application Management, Cloud Deployment, Cloud Security, Virtualization, Cloud Platforms, Digital Transformation, Management Information Systems, Business Solutions, Information Technology, Process Design, Cybersecurity, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    87 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Workflow Automation using Generative AI

    Skills you'll gain: Email Automation, Marketing Automation, OpenAI API, Business Process Automation, AI Workflows, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Process Optimization, Operational Efficiency, AI Integrations, Real Time Data, Business Logic, Social Media Content, Application Programming Interface (API)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    262 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    EV Evolution: Comprehensive Introduction to EVs

    Skills you'll gain: Sustainable Technologies, Basic Electrical Systems, Electrical Systems, Electronic Components, Electric Power Systems, Power Electronics, Sustainable Engineering, Electrical Engineering, Environmental Issue, Emerging Technologies, Energy and Utilities, Climate Change Mitigation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Roadmap para a Estratégia

    Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Leadership Studies, Marketing Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Strategic Planning, Strategic Thinking, Organizational Strategy, Corporate Strategy, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fudan University

    网络游戏设计与开发

    Skills you'll gain: Unity Engine, Game Design, Video Game Development, Intellectual Property, 3D Assets, Mobile Development, Android Development, Animation and Game Design, Cloud Deployment, Application Deployment, Conceptual Design, Android (Operating System), User Interface (UI), Mobile Development Tools, C# (Programming Language), Systems Design, User Interface (UI) Design, Cross Platform Development, Performance Tuning, New Product Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    172 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Personal Branding: Path To Become A Top-1% Personal Brand

    Skills you'll gain: Content Scheduling, TikTok, Closing (Sales), LinkedIn, Strategic Partnership, Price Negotiation, Thought Leadership, Video Production, Social Media Content, Social Media, Shared Media, Business Planning, Brand Awareness, Social Media Marketing, Brand Strategy, Business Relationship Management, Contract Negotiation, Negotiation, Web Analytics and SEO, Proposal Writing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Program Management and the Art of Communication

    Skills you'll gain: Intercultural Competence, Stakeholder Engagement, Stakeholder Communications, User Story, Empathy & Emotional Intelligence, Stakeholder Management, Persuasive Communication, Target Audience, Non-Verbal Communication, Team Performance Management, Communication Planning, Influencing, Professional Development, Leadership and Management, Strategic Communication, Data Management, Negotiation, Rapport Building, Data Presentation, Product Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    146 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Diseño de Videojuegos: Una introducción

    Skills you'll gain: Game Design, Video Game Development, Functional Specification, Unity Engine, Animation and Game Design, Interactive Design, Software Documentation, Software Design Documents, Interaction Design, Prototyping, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    ·
    149 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Beer Quality: University of California, Davis
  • Create Social Media Ad Campaign using Canva: Coursera
  • IT Systems Design and Analysis : SkillUp
  • GenAI for SEO: A Hands-On Playbook: IBM
  • Introduction to Information Systems for Business: Howard University
  • Workflow Automation using Generative AI: Simplilearn
  • EV Evolution: Comprehensive Introduction to EVs: Coursera
  • Roadmap para a Estratégia: Fundação Instituto de Administração
  • 网络游戏设计与开发: Fudan University
  • Personal Branding: Path To Become A Top-1% Personal Brand: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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