Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Macquarie University
Skills you'll gain: Data Visualization, Statistical Inference, Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Statistical Analysis, Statistical Methods, Sampling (Statistics), Excel Formulas, Spreadsheet Software, Box Plots, Time Series Analysis and Forecasting, Data Analysis Software, Statistical Modeling, Advanced Analytics, Financial Forecasting, Probability Distribution, Descriptive Analytics, Variance Analysis, Predictive Modeling
★ 4.7 (136) · Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: API Gateway, Application Programming Interface (API), Cloud API, API Design, Application Deployment, Restful API, Continuous Deployment, AI Integrations, Cloud Deployment, LLM Application, Web Services, AI Security, CI/CD, AI Workflows, Token Optimization, Prompt Patterns, Proxy Servers, Large Language Modeling, Application Lifecycle Management, Simple Object Access Protocol (SOAP)
★ 4.6 (1.1K) · Beginner · Course · 1 - 3 Months

École Polytechnique
Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Digital Transformation, Performance Analysis, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Transformation, Digital Assets, Business Planning, Marketing Management, Business Valuation, Entrepreneurship, General Sales Practices, Emerging Technologies, Law, Regulation, and Compliance, Business Management
★ 4.6 (201) · Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Responsible AI, HR Tech, Human Resources Management and Planning, Employee Engagement, Human Resources, Human Resource Management, Generative AI, Data Ethics, People Analytics, Talent Recruitment, Talent Acquisition, Human Resource Strategy, Recruitment, Trend Analysis, Employee Training, Employee Retention, Workforce Development, Workforce Planning, AI Security, Training Programs
★ 4.3 (254) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Rmarkdown, Data Presentation, Data Ethics, Data Storytelling, Data Cleansing, Stakeholder Communications, Analytical Skills, Data-Driven Decision-Making, Stakeholder Management, Interactive Data Visualization, Data Visualization Software, Data Validation, Dashboard Creation, Dashboard, Ggplot2, Interviewing Skills, Case Studies, Data Access, Spreadsheet Software, Data Analysis
★ 4.7 (614) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Analysis, Statistical Reporting, Data Cleansing, Data Wrangling, Microsoft Excel, Data Analysis Software, Data Manipulation, Data Preprocessing, Data Quality, Excel Formulas
★ 4.4 (62) · Intermediate · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Data Cleansing, Statistical Visualization, Data Manipulation, Data Visualization, Data Visualization Software, Predictive Analytics
★ 4.7 (248) · Beginner · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Sales Enablement, Sales Management, Campaign Management, Sales Process, Sales Prospecting, Sales Operations, Prospecting and Qualification, Customer Relationship Management (CRM) Software, Promotions and Campaigns, Data Entry, Data Import/Export
★ 4.7 (388) · Beginner · Course · 1 - 4 Weeks

Xbox
Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis
★ 4.7 (71) · Beginner · Professional Certificate · 3 - 6 Months

Universidad de Chile
Skills you'll gain: Cost Accounting, Operating Cost, Management Reporting, Small Business Accounting, Cost Management, Management Accounting, Cost Estimation, Expense Management, Operating Expense, Materials Management, Resource Allocation, Business Administration
★ 4.9 (3K) · Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation
★ 4.4 (113) · Beginner · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement
★ 4.4 (286) · Beginner · Course · 1 - 3 Months