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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    P
    U

    Multiple educators

    Innovación en los Negocios y Disrupción Digital

    Skills you'll gain: Data Storytelling, Storytelling, Conversion Funnel Analysis, Design Thinking, Solution Design, Business Strategies, Business Strategy, Business Modeling, Visual Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Digital Analysis, Advertising, Business Planning, Growth Strategies, Technology Strategies, Risk Management, Portfolio Risk, Process Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    89 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Make.com, Digital Marketing Tools, Google Sheets, Social Media, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Semiconductor Packaging Manufacturing

    Skills you'll gain: Statistical Process Controls, Process Control, Quality Assurance, Semiconductors, Process Validation, Production Process, Verification And Validation, Manufacturing Operations, Manufacturing Processes, Manufacturing and Production, Manufacturing Standards, Process Improvement, Process Analysis, Product Testing, Process Flow Diagrams, Electronics Engineering, Electronics, Reliability, Performance Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Tech Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Development, Business Modeling, Presentations, Entrepreneurship, Oral Expression, Verbal Communication Skills, Communication, Persona Development, Financial Statements, Financial Statement Analysis, Customer Insights, Innovation, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Project Management and Risk Fundamentals

    Skills you'll gain: Agile Project Management, Project Risk Management, Agile Methodology, Risk Management Framework, Risk Appetite, Risk Mitigation, Agile Product Development, Risk Analysis, Project Management, Project Management Life Cycle, Risk Control, Project Management Institute (PMI) Methodology, Project Implementation, Stakeholder Engagement, Project Planning, Contingency Planning, Portfolio Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Key Performance Indicators (KPIs), Solution Selling, Proposal Development, Responsible AI, Budget Management, Productivity Software, Consultative Approaches, Consultative Selling, Performance Analysis, Performance Metric, Financial Management, Financial Data, Negotiation, Administrative Support, Account Management, Sales Process, Customer Relationship Management (CRM) Software, Content Management, Sales Presentations, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Create Social Media Ad Campaign using Canva

    Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Online Advertising, Social Media Content, Social Media Marketing, Marketing Design, Dashboard, Graphic Design, User Accounts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Data-Driven Marketing, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Business Marketing, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Statistical Machine Learning, Personalized Service, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    How to Create an Instagram Business Account

    Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Data and Digital Strategy Execution

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data-Driven Marketing, Data Ethics, Data Strategy, Customer Analysis, Digital Analysis, Marketing Effectiveness, Marketing Planning, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Customer Insights, Performance Measurement, Marketing Strategy and Techniques, Customer experience strategy (CX), MarTech, Pay Per Click Advertising, Data Management

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Azure Management Tools and Security Solutions

    Skills you'll gain: Microsoft Azure, Serverless Computing, Security Strategy, Network Security, Firewall, Cloud Applications, Cloud Management, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Services, System Monitoring, Cloud Security, Cloud Deployment, Application Security, Internet Of Things, Software Development Tools, Artificial Intelligence, Key Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Securing Digital Democracy

    Skills you'll gain: Cyber Security Policies, Security Engineering, Information Systems Security, Human Factors (Security), Computer Security, Network Security, Cybersecurity, Security Awareness, Vulnerability, Threat Modeling, Policy Analysis, Political Sciences, Security Controls, Vulnerability Assessments, Public Policies, Safety and Security, Human Factors, Cryptography, Usability, Software Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    171 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Innovación en los Negocios y Disrupción Digital: Parsons School of Design, The New School
  • ManyChat for Beginners: Automate Instagram Lead Generation: Coursera
  • Semiconductor Packaging Manufacturing : Arizona State University
  • Introduction to Tech Entrepreneurship: IIT Bombay
  • Project Management and Risk Fundamentals: LearnKartS
  • Microsoft Account Manager with Generative AI: Microsoft
  • Create Social Media Ad Campaign using Canva: Coursera
  • Machine Learning for Marketers: University of Colorado System
  • How to Create an Instagram Business Account: Coursera
  • Data and Digital Strategy Execution: Digital Marketing Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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