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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Innovation Management

    Skills you'll gain: Innovation, Project Risk Management, Risk Management, New Product Development, Business Risk Management, Strategic Partnership, Product Development, Project Portfolio Management, New Business Development, Product Improvement, Continuous Improvement Process

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    62 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    UX Design in Practice: Accessibility and Collaboration

    Skills you'll gain: User Experience Design, Web Content Accessibility Guidelines, User Centered Design, Figma (Design Software), Design, Usability Testing, Prototyping, Design Thinking, Graphic and Visual Design, AI Workflows, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Web Content, Productivity Software, Brand Awareness, Generative AI, User Accounts

    4
    Rating, 4 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable and Resilient Operations Management

    Skills you'll gain: Sustainable Design, Sustainable Business, Sustainable Engineering, Operations Management, Manufacturing Operations, Corporate Sustainability, Business Leadership, Climate Change Mitigation, Product Design, Environmental Resource Management, Waste Minimization, Environmental Management Systems, Manufacturing Processes, Digital Transformation, Emerging Technologies

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design

    Skills you'll gain: User Experience Design, Information Architecture, Storyboarding, Wireframing, User Research, User Story, UI/UX Research, Adobe XD, Usability Testing, Figma (Design Software), User Experience, Design Reviews, User Interface and User Experience (UI/UX) Design, Ideation, Persona (User Experience), Design Thinking, Presentations, Web Design, Usability, User Centered Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Unleashing the Impact of your Social Enterprise

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Communication Strategies, Strategic Partnership, Entrepreneurship, Performance Measurement, Innovation, Franchising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Work with Components in Figma

    Skills you'll gain: Figma (Design Software), UI Components, Usability, Software Design, Mockups, Technical Design, Design Elements And Principles, Application Design, Web Design, Application Development, Software Engineering

    4.4
    Rating, 4.4 out of 5 stars
    ·
    173 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Management de Eventos

    Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Global Marketing, Export Control, Mergers & Acquisitions, Risk Management, Business Development, International Relations, Market Analysis, Franchising, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Berklee

    FL Studio Basics

    Skills you'll gain: Musical Composition, Music, Media Production, Music Theory, Music Performance, Editing, Creativity, Automation, File Management, Electronic Media, System Configuration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    DevOps on AWS and Project Management

    Skills you'll gain: Software Development Life Cycle, CI/CD, DevOps, Continuous Integration, Agile Software Development, Project Management, Software Development, Continuous Deployment, Application Deployment, Software Testing, Waterfall Methodology, Agile Methodology, Kanban Principles, Scrum (Software Development), Git (Version Control System), Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    120 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, International Finance, Global Marketing, Corporate Sustainability, Business Ethics, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management, Environment and Resource Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    252 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Innovation Management: Fundação Instituto de Administração
  • UX Design in Practice: Accessibility and Collaboration: Microsoft
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • Sustainable and Resilient Operations Management: University of Colorado Boulder
  • Google UX Design: Google
  • Unleashing the Impact of your Social Enterprise: Copenhagen Business School
  • Work with Components in Figma: Coursera
  • Management de Eventos: Universidad de Palermo
  • International Business Entry Strategies : University of Colorado Boulder
  • FL Studio Basics: Berklee

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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