• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Planificación y gestión estratégica para Pymes

    Skills you'll gain: Customer Acquisition Management, Sales Management, Customer Relationship Management, Financial Data, Strategic Planning, Financial Statement Analysis, Financial Analysis, Business Modeling, Customer Analysis, Business Planning, Business Strategies, Business Strategy, Financial Acumen, Sales Strategy, Strategic Decision-Making, Small Business Accounting, Accounting, Entrepreneurship, Corporate Strategy, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Image Generation and Content Creation

    Skills you'll gain: AI powered creativity, Photo/Video Production and Technology, Generative AI, Multimedia, Prompt Engineering, Content Creation, Digital Content, Business Process Automation, Media Production, ChatGPT, Image Quality, Video Production, Digital Assets, Course Development, Post-Production, Email Marketing, Artificial Intelligence, Design and Product, Product Development, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Social Media Analytics, Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Regression Analysis, Data Mining, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Advanced Analytics, Big Data, Analytics, Supervised Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    264 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Special Competitive Studies Project

    Human-Machine Teaming for Government

    Skills you'll gain: Large Language Modeling, Responsible AI, LLM Application, AI Integrations, Google Gemini, Data Ethics, Artificial Intelligence, AI Workflows, Gemini, AI literacy, Governance, ChatGPT, Public Administration, Generative AI, Decision Intelligence, Human Machine Interfaces, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Development and Management, Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Content Management Systems, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Content Scheduling, Governance, Audit Planning, Customer Analysis, Asset Management, Auditing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Study Skills for University Success

    Skills you'll gain: Learning Styles, Learning Strategies, Time Management, Honesty, Verbal Communication Skills, Social Skills, Personal Integrity, Organizational Skills, Active Listening, Literacy, Communication, Higher Education, Planning, Interpersonal Communications, Adaptability, Relationship Building, digital literacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    152 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Develop Linkedin designs with Visme

    Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Data Visualization, Content Marketing, Digital Content, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Gestalte deinen virtuellen Klassenzimmer mit Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Virtual Environment, Design Software, Collaborative Software, Teaching, Collaboration, Content Creation, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Designing Effective Science Communication

    Skills you'll gain: Oral Expression, Human Learning, Education Software and Technology, Technical Communication, Education and Training, Writing, Community Outreach, Learning Theory, Pedagogy, Research, Technical Writing, Media and Communications, Science and Research, Persuasive Communication, Program Evaluation, Interviewing Skills, Photography, Driving engagement, Psychology, Digital Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Principios del Acompañamiento Educativo

    Skills you'll gain: Academic Advising, Education and Training, Student Support and Services, Self-Motivation, Companionship, Community Development, School Counseling, Pedagogy, Mentorship, Student Engagement, Self-Discipline, Empathy, Rapport Building, Self-Awareness, Relationship Building, Personal Development, Active Listening

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado System

    Coexistence in Medieval Spain: Jews, Christians, and Muslims

    Skills you'll gain: Art History, Social Studies, World History, Intercultural Competence, European History, Cultural Diversity, Culture, Research, Diplomacy, Research Methodologies, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Journalism, the future, and you!

    Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    382 reviews

    Beginner · Course · 1 - 3 Months

1…180181182…383

In summary, here are 10 of our most popular social media marketing courses

  • Planificación y gestión estratégica para Pymes: Pontificia Universidad Católica de Chile
  • AI Image Generation and Content Creation: LearnKartS
  • Data Science Fundamentals: University of California, Irvine
  • Human-Machine Teaming for Government: Special Competitive Studies Project
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • Study Skills for University Success: University of California, Irvine
  • Develop Linkedin designs with Visme: Coursera
  • Gestalte deinen virtuellen Klassenzimmer mit Canva: Coursera
  • Designing Effective Science Communication: University of Colorado Boulder
  • Principios del Acompañamiento Educativo: Universidades Anáhuac

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok