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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Social Listening

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Case Studies, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Analytical Skills, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Customer Service Survey in Microsoft Forms

    Skills you'll gain: User Feedback, Customer Insights, Customer Service, Market Research, User Research, Target Audience, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Customer Analysis, Value Propositions, Business Strategy, Entrepreneurship, Target Market, Strategic Partnership, Customer Relationship Building, Business Continuity, Business Development, Case Studies, Market Analysis, Operating Cost, Customer Engagement, Resource Management, Revenue Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    291 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    124 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Università Bocconi

    Challenges of Agribusiness Management

    Skills you'll gain: Sustainable Systems, Innovation, Competitive Analysis, Land Management, Sustainable Development, Food and Beverage, Corporate Sustainability, Market Dynamics, Business, Sustainable Business, Supply Chain Management, Supply Chain, Environment and Resource Management, Environmental Issue, Food Quality Assurance And Control, Climate Change Adaptation, Business Modeling, Emerging Technologies, Economics, Product Knowledge

    4.8
    Rating, 4.8 out of 5 stars
    ·
    280 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain Planning, Supply Chain, Transportation, Supply Chain, and Logistics, Workforce Management, Resource Planning, Business Analytics, Applied Mathematics, Mathematical Modeling, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Inventory Control, Business Analysis, Microsoft Excel, Production Process, Resource Allocation, Analytics, Cash Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Project Management and Risk Fundamentals

    Skills you'll gain: Project Risk Management, Risk Mitigation, Risk Analysis, Project Management Institute (PMI) Methodology, Agile Methodology, Risk Appetite, Risk Control, Project Management, Project Management Life Cycle, Agile Project Management, Project Implementation, Stakeholder Communications, Project Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    67 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    إدارة الفعاليات | Events Management

    Skills you'll gain: Event Management, Events and Conferences, Event Planning, Event Marketing, Advertising, Safety and Security, Cost Management, Security Management, Advertising Campaigns, Promotional Strategies, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Human Resources, Budgeting, Return On Investment, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Nuts and Bolts of Public Relations

    Skills you'll gain: Public Relations, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    115 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Grant Applications, Digital Media Strategy, Digital Brand Strategy, Social Media Content, Social Media, Social Media Strategy, Stakeholder Engagement, Social Media Marketing, Brand Marketing, Web Presence, Campaign Planning, Content Strategy, Drive Engagement, Content Creation, Prospecting and Qualification

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Software Design as an Abstraction

    Skills you'll gain: Database Design, Software Design, User Experience Design, Database Theory, Usability, UI/UX Research, Usability Testing, User Interface and User Experience (UI/UX) Design, Relational Databases, Software Visualization, Software Architecture, Software Design Patterns, User Interface (UI) Design, Application Security, Design Strategies, Security Software, Servers, Operating Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    135 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Project Management: Creating the WBS

    Skills you'll gain: Work Breakdown Structure, Project Scoping, Project Estimation, Organizational Skills, Scope Management, Procedure Development, Project Management Software, Project Management, Google Sheets, Verification And Validation, Technical Standard

    4.6
    Rating, 4.6 out of 5 stars
    ·
    566 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Social Listening: Coursera
  • Create a Customer Service Survey in Microsoft Forms: Coursera
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
  • Analyzing Market Attractiveness Using Creately: Coursera
  • Challenges of Agribusiness Management: Università Bocconi
  • Advanced Models for Decision Making: University of Minnesota
  • Project Management and Risk Fundamentals: LearnKartS
  • إدارة الفعاليات | Events Management: Alfaisal University | KLD
  • The Nuts and Bolts of Public Relations: University of Colorado Boulder
  • Getting Your Film off the Ground: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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