Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Multiple educators
Skills you'll gain: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Innovation, Organizational Strategy, Strategic Communication, Presentations, Strategic Thinking, Market Opportunities
Intermediate · Specialization · 3 - 6 Months

McMaster University
Skills you'll gain: Experimentation, Data Visualization, Predictive Modeling, Pareto Chart, Process Improvement and Optimization, Process Optimization, Statistical Methods, Performance Tuning, Mathematical Modeling, R Programming, Data Analysis, Statistical Analysis, R (Software), Case Studies
Intermediate · Course · 1 - 3 Months

École Polytechnique
Skills you'll gain: Digital Transformation, Business Transformation, Marketing Management, Technology Strategies, Business Technologies, E-Commerce, Business Management, Innovation, Customer Acquisition Management, Data Management, Marketing Strategies, Growth Strategies, Data-Driven Decision-Making, Scalability, Presentations
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Ideation, Design Thinking, User Centered Design, Wireframing, Usability Testing
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Graphic and Visual Design Software, Graphic Design, Content Creation, Writing, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainability Standards, Business Reporting, Annual Reports, Strategic Leadership, Leadership, Organizational Structure, Climate Change Mitigation, Marketing Management, Accounting, Marketing, Communication, Stakeholder Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media, Social Media Content, Social Media Strategy, Key Performance Indicators (KPIs), Social Network Analysis, Facebook, Pinterest, LinkedIn, Instagram, TikTok, Analytics, Target Audience
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI, Data Analysis, Advanced Analytics, Analytics, Prompt Engineering Tools, AI Product Strategy, Data Transformation, Predictive Analytics, Data Cleansing, Data Processing, Machine Learning Algorithms, Responsible AI
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Performance Management, Budget Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Ggplot2, Data Visualization, Regression Analysis, Predictive Analytics, Statistical Modeling, R Programming, Descriptive Statistics, Exploratory Data Analysis, Statistics, Statistical Analysis, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Predictive Modeling, Responsible AI, Predictive Analytics, Machine Learning, Data Ethics, MLOps (Machine Learning Operations), Applied Machine Learning, Data-Driven Decision-Making, Statistical Modeling, Performance Measurement, Supervised Learning, Business Ethics, Decision Tree Learning, Artificial Intelligence and Machine Learning (AI/ML), Leadership and Management, Business Analytics, Data Science, Machine Learning Algorithms, Artificial Intelligence, Data Processing
Beginner · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Responsible AI, AI Product Strategy, Technology Roadmaps, Organizational Change, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Anthropic Claude, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication
Intermediate · Specialization · 1 - 4 Weeks