Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Pennsylvania
Skills you'll gain: Portfolio Management, Financial Modeling, Data Presentation, Presentations, Microsoft PowerPoint, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Spreadsheet Software, Investments, Return On Investment, Microsoft Excel, Finance, Financial Analysis, Regression Analysis, Model Optimization
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphics Software, Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Graphic Design, Social Media, Graphic and Visual Design Software, Content Creation, Marketing Design, Instagram, Editing, Photo Editing, Branding, Marketing, Video Editing
Beginner · Guided Project · Less Than 2 Hours

Fractal Analytics
Skills you'll gain: Generative AI, ChatGPT, Responsible AI, AI literacy, Social Impact, Data Ethics, AI Personalization, Organizational Effectiveness, LLM Application, Large Language Modeling, Operational Efficiency, Human Centered Design, Ethical Standards And Conduct, Strategic Thinking, Problem Solving, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Entrepreneurship, Value Propositions, Business Planning, Fundraising and Crowdsourcing, Strategic Thinking, Ideation, Business Modeling, Market Opportunities, Team Building, Market Analysis, Initiative and Leadership, Strategic Planning, Resource Management, Customer Analysis, Leadership, Customer Insights
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Fundraising, Grant Writing, Fundraising and Crowdsourcing, Prospecting and Qualification, Proposal Development, Philanthropy, Proposal Writing, Gift Accounting, Campaign Planning, Business Writing, Ethical Standards And Conduct, Relationship Management, Goal Setting
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Entrepreneurship, Feasibility Studies, Business Planning, Strategic Thinking, New Business Development, Business Strategies, Business Strategy, Innovation, Business Solutions, Ideation, Timelines, Analysis
Mixed · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Crisis Management, Communication Planning, Leadership, Strategic Communication, Leadership Development, Resilience, Stakeholder Communications, Organizational Leadership, Stakeholder Management, Business Continuity Planning, Stakeholder Engagement, Contingency Planning, Business Continuity, Organizational Change, Dealing With Ambiguity, Stakeholder Analysis, Communication Strategies, Risk Management, Change Management, Communication
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Intellectual Property, Commercial Laws, Risk Management, Entrepreneurship, Court Systems, Entrepreneurial Finance, Legal Risk, Law, Regulation, and Compliance, Contract Negotiation, Contract Management, Contract Review, Regulation and Legal Compliance, Personal Injury Law, Labor Law, Business Management, New Business Development, Case Law, Innovation, Asset Protection, Legal Strategy
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Digital Marketing Campaigns, Pay Per Click Advertising, Search Engine Marketing, Data-Driven Marketing, Digital Advertising, Online Advertising, Contextual Advertising, Performance marketing, Campaign Management, Advertising, Keyword Research, Conversion Funnel Analysis, Budget Management, Target Audience
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Crisis Management, Integrated Marketing Communications, Decision Making, Decisiveness, Brand Management, Branding, Marketing Communications, Strategic Communication, Communication Planning, Corporate Communications, Brand Awareness, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Marketing Management, Vulnerability, Auditing, Coordinating
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Operations Management, Supply Chain, Continuous Improvement Process, Operations, Process Improvement, Supply Chain Planning, Process Improvement and Optimization, Supply Chain Management, Process Analysis, Wholesaling, Quality Management, Lean Manufacturing, Business Technologies, Statistical Process Controls, Process Capability, Statistical Analysis, Sustainable Business, Network Planning And Design, Process Control, Program Management
Build toward a degree
Intermediate · Course · 1 - 4 Weeks