• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • S

    Starweaver

    Digital Transformation Leader

    Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Sustainable Development, Social Impact, Leadership, Generative AI, Robotic Process Automation, Corporate Sustainability, Sustainability Reporting, Strategic Planning

    ★ 4.5 (45) · Intermediate · Specialization · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Diseño de proyectos para promover el bienestar

    Skills you'll gain: Planning, Peer Review, Social Impact, Program Evaluation, Constructive Feedback, Strategic Planning, Collaboration, Needs Assessment, Social Determinants Of Health, Goal Setting, Adaptability

    ★ 4.7 (465) · Intermediate · Course · 1 - 3 Months

  • F

    Fractal Analytics

    Leadership Strategies for AI and Generative AI

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, AI Security, AI Enablement, Business Leadership, Strategic Leadership, User Centered Design, AI Product Strategy, Generative Adversarial Networks (GANs), Business Strategy, Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation

    ★ 4.6 (215) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

    Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation

    ★ 4.5 (113) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Data Presentation, Presentations, Microsoft PowerPoint, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Spreadsheet Software, Investments, Return On Investment, Microsoft Excel, Finance, Financial Analysis, Regression Analysis, Model Optimization

    ★ 4.6 (523) · Mixed · Course · 1 - 3 Months

  • T

    The University of Sydney

    Creative Thinking and Innovation

    Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Innovation, Ideation, Design Thinking, Open Mindset, Strategic Thinking

    ★ 4.7 (78) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Grow to Greatness: Smart Growth for Private Businesses, Part II

    Skills you'll gain: Employee Engagement, Management Training And Development, Drive Engagement, Strategic Planning, Case Studies, People Development, Employee Performance Management, Team Building, People Management, Growth Strategies, Leadership Development, Entrepreneurship, Human Capital, Plan Execution, Organizational Development, Human Resources Management and Planning, Business Strategy, Planning, Innovation, Business Intelligence

    ★ 4.8 (246) · Mixed · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Start An Online Business And Generate Passive Income - 2026

    Skills you'll gain: Vibe coding, Strategic Partnership, Brand Strategy, Email Automation, Branding, Generative AI Agents, Contract Negotiation, Product Knowledge, Closing (Sales), Entrepreneurship, AI Workflows, Negotiation, Order Management, Selling Techniques, E-Commerce, Blogs, Content Creation, Order Fulfillment, Agentic systems, Logistics Management

    ★ 4.5 (19) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Public Speaking with Canva

    Skills you'll gain: Canva (Software), Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Multimedia

    ★ 4.5 (253) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Blueprint to Brilliance Through Interior Design

    Skills you'll gain: Design Strategies, Design, Layout Design, Design Elements And Principles, Project Management, Aesthetics, Innovation

    ★ 4.4 (168) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Contextual Advertising, Media Planning, Performance marketing, Digital Marketing Campaigns, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Personalized Campaigns, Business Metrics, Data-Driven Marketing, Key Performance Indicators (KPIs), Bidding

    ★ 4.7 (183) · Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Cybersecurity Threat Vectors and Mitigation

    Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Encryption, Cybersecurity, Cyber Security Strategy, Cyber Threat Intelligence, Cyber Attacks, Threat Management, Security Strategy, Authentications, Threat Detection, Malware Protection, Cyber Security Policies, Network Security, Authorization (Computing), Cryptography, Endpoint Security, Data Encryption Standard, Data Security, Active Directory, Identity and Access Management

    ★ 4.8 (316) · Beginner · Course · 1 - 3 Months

1…190191192…475

In summary, here are 10 of our most popular marketing strategy courses

  • Digital Transformation Leader: Starweaver
  • Diseño de proyectos para promover el bienestar: Universidad de los Andes
  • Leadership Strategies for AI and Generative AI: Fractal Analytics
  • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera
  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
  • Creative Thinking and Innovation: The University of Sydney
  • Grow to Greatness: Smart Growth for Private Businesses, Part II: University of Virginia
  • Start An Online Business And Generate Passive Income - 2026: Alex Genadinik
  • Public Speaking with Canva: Coursera
  • Blueprint to Brilliance Through Interior Design: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok