• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Institute for the Future

    Forecasting Skills: See the Future Before it Happens

    Skills you'll gain: Forecasting, Strategic Thinking, Trend Analysis, Storytelling, Creative Thinking, Adaptability, Market Opportunities, Analysis, Creativity, Open Mindset, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    518 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    English for Interactions in the Workplace Intermediate Level

    Skills you'll gain: English Language, Language Competency, Vocabulary, Grammar, Sales Strategy, Business Communication, Storytelling, Communication Strategies, Business Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    330 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Marketing, Brand Loyalty, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Performance Measurement, Target Audience

    4.9
    Rating, 4.9 out of 5 stars
    ·
    170 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    中级商务汉语(入职与营销篇)

    Skills you'll gain: Interviewing Skills, Business Communication, Product Support, Marketing, Customer Complaint Resolution, Customer Service, Product Marketing, Product Knowledge, Product Demonstration, New Hire Orientations, Vocabulary, Greeting Customers, Oral Expression, Recruitment, Product Promotion, Language Learning, Consumer Behaviour, Employee Onboarding, Verbal Communication Skills, Language Competency

    4.9
    Rating, 4.9 out of 5 stars
    ·
    152 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer Relationship Building, Customer Data Management, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Data-Driven Marketing, Customer Analysis, Marketing Strategies, Return On Investment, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAP

    SAP Customer Engagement and Discovery

    Skills you'll gain: Stakeholder Engagement, Journey Mapping, Stakeholder Management, Customer Engagement, Consultative Approaches, Stakeholder Communications, Agile Methodology, Stakeholder Analysis, Requirements Elicitation, SAP Applications, Customer Analysis, Technical Consulting, Customer Insights, Consulting, Process Analysis, Business Analysis, Analysis, Project Management, Verbal Strategic Communication, Business Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    129 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Les bases de la stratégie d’entreprise

    Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Business Planning, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Business Analysis, Market Analysis, Market Dynamics, Business Analysis Tools

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    The Strategist's Challenge

    Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Business Strategies, Strategic Decision-Making, Corporate Strategy, Competitive Intelligence, Organizational Strategy, Market Analysis, Business Analysis, Value Propositions, Case Studies, Company, Product, and Service Knowledge, Market Dynamics, Market Opportunities, Asset Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    Generative and Agentic AI

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Agentic systems, Generative AI Agents, Prompt Patterns, Agentic Workflows, Generative Model Architectures, Multimodal Prompts, AI literacy, LLM Application, ChatGPT, AI Workflows, AI Product Strategy, Large Language Modeling, Model Evaluation, Responsible AI, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    129 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Insper

    Gestão de Operações

    Skills you'll gain: Operations Management, Inventory Management, Operations, Quality Management, Inventory Control, Process Management, Business Operations, Inventory Management System, Administration, Business Administration, Manufacturing Operations, Quality Improvement, Operational Analysis, Operational Performance Management, Process Analysis, Process Improvement, Business Process, Production Management, Operational Efficiency, Quality Management Systems

    4.8
    Rating, 4.8 out of 5 stars
    ·
    594 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Cybersecurity and Mobility

    Skills you'll gain: Cyber Security Strategy, Cybersecurity, Mobile Security, Cyber Attacks, Cyber Threat Intelligence, Security Management, Network Security, Cyber Security Policies, Internet Of Things, Cyber Governance, Digital Transformation, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    640 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Supply Chain Optimization

    Skills you'll gain: Supply Chain Planning, Supply Chain Management, Inventory and Warehousing, Process Optimization, Resource Utilization, Demand Planning, Capacity Planning, Resource Planning, Resource Allocation, Capacity Management, Operational Efficiency, Microsoft Excel, Cost Reduction, Simulation and Simulation Software, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 4 Weeks

1…194195196…530

In summary, here are 10 of our most popular marketing strategy courses

  • Forecasting Skills: See the Future Before it Happens: Institute for the Future
  • English for Interactions in the Workplace Intermediate Level: Pontificia Universidad Católica de Chile
  • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
  • 中级商务汉语(入职与营销篇): Peking University
  • Customer Value, Acquisition, and Retention: University of Maryland, College Park
  • SAP Customer Engagement and Discovery: SAP
  • Les bases de la stratégie d’entreprise: University of Virginia
  • The Strategist's Challenge: University of Virginia Darden School Foundation
  • Generative and Agentic AI: Saïd Business School, University of Oxford
  • Gestão de Operações: Insper

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok